Roshan Sundar

Marketing professional with a proven track record of driving revenue through multi-channel campaigns, data-driven optimization, and brand growth across ecommerce, B2B, and retail environments. Strong ability to design, launch, and optimize paid media, content, and creative assets to accelerate growth.

Projects

Career Ready AI

An AI-powered career readiness platform built to help job seekers and professionals stand out in today’s competitive hiring market. The tool delivers personalized, high-quality feedback to optimize LinkedIn profiles, resumes, and cover letters, ensuring alignment with industry standards and applicant tracking systems (ATS). Beyond document optimization, the platform offers advanced interview preparation through role-specific questions, mock interview simulations, and targeted coaching. Users receive actionable insights to strengthen communication, boost confidence, and improve overall interview performance. By combining intelligent AI analysis with practical, real-world career guidance, the platform helps users clearly communicate their skills, refine their personal brand, identify gaps, and approach every application and interview with confidence and clarity.See More

Radiant Shores Marketing

In just 30 days, I generated over $11K in revenue by executing a comprehensive, multi-channel digital marketing strategy that combined paid advertising, SMS campaigns, targeted client outreach, and analytics-driven pricing optimization. Beyond strategy, I personally designed high-performing graphics and creatives that drove engagement and strengthened brand messaging across all channels. SMS campaigns alone generated $5K in revenue, demonstrating the power of personalized messaging and timely outreach. Across all channels, my approach drove a 600% increase in sales while simultaneously boosting social media followers by 250%, proving that strategic campaigns paired with compelling creative can deliver both revenue and brand growth. I leveraged rigorous A/B testing, data-driven insights, and performance analytics—including CTR, CPM, ROAS, and CPC—to continually optimize campaigns. By analyzing results in real time, I was able to refine messaging, visuals, and targeting, ensuring every dollar spent maximized ROI and conversion rates. This work went beyond standard campaign execution: it combined creative design, strategic planning, and analytics-driven decision-making to craft campaigns that resonated with target audiences and delivered measurable results. The combination of visual storytelling, data-backed optimization, and multi-channel engagement allowed me to rapidly grow sales, enhance brand presence, and strengthen customer relationships. The experience highlighted the importance of integrating creativity with analytics, showing that when compelling design meets data-driven strategy, businesses can achieve extraordinary growth in revenue, engagement, and audience reach.See More

Work History

Marketing and Sales Coordinator

Southeastern EpoxyGenerated and converted $12K+ in new jobs by spearheading sales efforts, tailoring quotes, and building lasting client relationships that drove revenue growth. Elevated customer experience by streamlining communication, resolving inquiries quickly, and ensuring smooth project execution—leading to higher satisfaction and referrals. Launched targeted marketing initiatives that boosted brand awareness and positioned Southeastern Epoxy as a go-to provider for premium garage makeovers.

Freelance Marketer

Self-EmployedGenerated $11K+ in revenue within 30 days by executing multi-channel campaigns using paid ads, SMS, and targeted outreach. Achieved a 400% increase in conversion rates by combining data-driven A/B testing with custom-designed graphics and ad creatives that elevated brand messaging and engagement. Reduced customer acquisition costs by leveraging analytics, funnel optimization, and automation experiments to refine campaigns for maximum ROI.

Specialty Sales

TargetGreeted and assisted 10+ guests per shift, creating a welcoming shopping experience tailored to individual needs. Maintained 95%+ product availability and organized sales floors, ensuring a visually engaging and efficient shopping environment. Upheld 100% compliance with company safety and operational standards, reinforcing a safe and inclusive culture for guests and team members. Provided knowledgeable recommendations that supported upsell opportunities, contributing to increased daily sales and repeat customer visits.

Company Owner

EOTclothingLaunched a streetwear clothing brand generating $2,000 in sales within the first two weeks, with momentum to surpass projected revenue targets. Achieved a 200% increase in interactions and followers across the brand’s Instagram and TikTok profiles by designing and promoting merchandise that resonated with the target audience and drove authentic engagement.

Social Media Simternship

StukentJan 2024 - Apr 2024 • 4 mosTracked and optimized social media performance through KPI measurement, demographic targeting through interest stacks and lookalike audiences, and data analysis across 2+ channels while managing revenue of $20,000+. Created and tested compelling ads, producing a return on ad spend of at least 4x, with a focus on a CBO scaling to augment the most efficient ad sets.

Education

High Point University

B.S.B.A., Marketing

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