Top Talent like Ilse are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ilse Arevalo

Content Marketing Manager
Dallas, TX, US
Zendesk
Instagram
Tableau
Shopify
Google Analytics
SQL
Alteryx
Adobe Creative Suite
R
Klaviyo
Asana
CRM
Google My Business
Python
WordPress
Google AdWords
Available for hire fromNegotiable
Contracts
E-commerce, Digital Marketing, and Email/SMS Marketing Manager
Experienced Digital Marketing Associate with a demonstrated history of working in the beauty and skincare industry. Skilled in Google Analytics, E-commerce, Email Marketing, Digital Marketing, Social Media, strategic brand management, growth marketing, and e-commerce in the beauty and fashion industries. Graduated from Southern Methodist University in 2020 with a Bachelor of Arts in Advertising & Strategic Brand Management, and a Master of Science in Business Analytics.

Projects

VIC (Very Important Clientele)

Lead ideation and conceptualization for VIC loyalty program, managing the ongoing operations and fulfi llment processes of the program, increasing average spend per customer by 90% since launchSee More

Work History

K

CRM Manager

KREWE• Own email & SMS/MMS campaign calendar planning & workflow for eComm, retail & special events • Implemented strategies resulting in a 38% reduction in SMS marketing costs, achieving an 80.30% increase in ROI • Reduced unsubscribe rates in abandon SMS flows by 15% through A/B testing • Execute ongoing A/B testing across email and SMS campaigns • Plan targeted campaigns to segmented audiences
S

Growth Marketing Manager

Solara Suncare, Inc.Feb 2024 - Nov 2024 • 10 mos• Own content calendar and manage digital marketing activations • Launched Solara's first subscription program • Planned and executed promotional messaging, resulting in a 242% revenue increase • Briefed paid social ads, achieving a 7.3X ROAS • Led SEO content development to increase visibility
J

Associate Manager, Digital Marketing & eCommerce

Joanna CzechSep 2023 - Oct 2024 • 1 yr 2 mos• Develop marketing calendar for web & social media • Lead ideation for VIC loyalty program, increasing spend by 90% • Execute paid and organic lead generation campaigns • Initiated subscription program, driving a $143K increase in revenue • Increased AOV by 21%
J

Associate Manager, Digital Marketing & eCommerce

Joanna CzechJul 2022 - Sep 2023 • 1 yr 3 mos• Develop marketing calendar for web & social media • Lead ideation for VIC loyalty program, increasing spend by 90% • Execute paid and organic lead generation campaigns • Initiated subscription program, driving a $143K increase in revenue • Increased AOV by 21%
J

Digital Marketing & eCommerce Specialist

Joanna CzechFeb 2021 - Sep 2022 • 1 yr 8 mos• Develop marketing calendar for web & social media • Lead ideation for VIC loyalty program, increasing spend by 90% • Execute paid and organic lead generation campaigns • Initiated subscription program, driving a $143K increase in revenue • Increased AOV by 21%
C

Paid Search Intern

CentroJan 2020 - Mar 2020 • 3 mos• Create client accounts on Kenshoo and Google AdWords • Implement pixels within campaigns to increase internal data • Analyze account spend and optimize campaigns • Manage and optimize accounts to increase conversions • Create client builds and ad copy
B

Social Media Marketing Intern

Blu Creative AgencyJun 2019 - Jan 2020 • 8 mos• Write copy and create social media calendars • Analyze and present weekly marketing reports • Manage creative projects end-to-end • Conduct keyword research • Create and execute influencer campaigns
L

Publicity and Promotions Intern

Legion AdvertisingJan 2019 - Jan 2020 • 1 yr 1 mo• Set up promotional events with student organizations and local retailers • Marketed to local publishers and college media • Assist with advance screenings of films
L

Marketing Intern

La La Land Kind CafeMay 2018 - Jul 2018 • 3 mos• Liaison for brand packaging • Sourced vendors for product development • Assembled public figures for branding • Identified churches for foster care programs

Education

S

SMU Cox School of Business

Master of Science - MS, Business Analytics2021 - 2023
S

Southern Methodist University

Bachelor of Arts, Advertising - Strategic Brand Management2016 - 2020
S

Southern Methodist University

Minor, Applied Physiology and Health Management2016 - 2020

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
E-commerce, Digital Marketing, and Email/SMS Marketing Manager
Experienced Digital Marketing Associate with a demonstrated history of working in the beauty and skincare industry. Skilled in Google Analytics, E-commerce, Email Marketing, Digital Marketing, Social Media, strategic brand management, growth marketing, and e-commerce in the beauty and fashion industries. Graduated from Southern Methodist University in 2020 with a Bachelor of Arts in Advertising & Strategic Brand Management, and a Master of Science in Business Analytics.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Ilse are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ilse Arevalo

Content Marketing Manager
Dallas, TX, US
Zendesk
Instagram
Tableau
Shopify
Google Analytics
SQL
Alteryx
Adobe Creative Suite
R
Klaviyo
Asana
CRM
Google My Business
Python
WordPress
Google AdWords
Available for hire fromNegotiable
Contracts

Projects

VIC (Very Important Clientele)

Lead ideation and conceptualization for VIC loyalty program, managing the ongoing operations and fulfi llment processes of the program, increasing average spend per customer by 90% since launch

Work History

K

CRM Manager

KREWE• Own email & SMS/MMS campaign calendar planning & workflow for eComm, retail & special events • Implemented strategies resulting in a 38% reduction in SMS marketing costs, achieving an 80.30% increase in ROI • Reduced unsubscribe rates in abandon SMS flows by 15% through A/B testing • Execute ongoing A/B testing across email and SMS campaigns • Plan targeted campaigns to segmented audiences
S

Growth Marketing Manager

Solara Suncare, Inc.Feb 2024 - Nov 2024 • 10 mos• Own content calendar and manage digital marketing activations • Launched Solara's first subscription program • Planned and executed promotional messaging, resulting in a 242% revenue increase • Briefed paid social ads, achieving a 7.3X ROAS • Led SEO content development to increase visibility
J

Associate Manager, Digital Marketing & eCommerce

Joanna CzechSep 2023 - Oct 2024 • 1 yr 2 mos• Develop marketing calendar for web & social media • Lead ideation for VIC loyalty program, increasing spend by 90% • Execute paid and organic lead generation campaigns • Initiated subscription program, driving a $143K increase in revenue • Increased AOV by 21%
J

Associate Manager, Digital Marketing & eCommerce

Joanna CzechJul 2022 - Sep 2023 • 1 yr 3 mos• Develop marketing calendar for web & social media • Lead ideation for VIC loyalty program, increasing spend by 90% • Execute paid and organic lead generation campaigns • Initiated subscription program, driving a $143K increase in revenue • Increased AOV by 21%
J

Digital Marketing & eCommerce Specialist

Joanna CzechFeb 2021 - Sep 2022 • 1 yr 8 mos• Develop marketing calendar for web & social media • Lead ideation for VIC loyalty program, increasing spend by 90% • Execute paid and organic lead generation campaigns • Initiated subscription program, driving a $143K increase in revenue • Increased AOV by 21%
C

Paid Search Intern

CentroJan 2020 - Mar 2020 • 3 mos• Create client accounts on Kenshoo and Google AdWords • Implement pixels within campaigns to increase internal data • Analyze account spend and optimize campaigns • Manage and optimize accounts to increase conversions • Create client builds and ad copy
B

Social Media Marketing Intern

Blu Creative AgencyJun 2019 - Jan 2020 • 8 mos• Write copy and create social media calendars • Analyze and present weekly marketing reports • Manage creative projects end-to-end • Conduct keyword research • Create and execute influencer campaigns
L

Publicity and Promotions Intern

Legion AdvertisingJan 2019 - Jan 2020 • 1 yr 1 mo• Set up promotional events with student organizations and local retailers • Marketed to local publishers and college media • Assist with advance screenings of films
L

Marketing Intern

La La Land Kind CafeMay 2018 - Jul 2018 • 3 mos• Liaison for brand packaging • Sourced vendors for product development • Assembled public figures for branding • Identified churches for foster care programs

Education

S

SMU Cox School of Business

Master of Science - MS, Business Analytics2021 - 2023
S

Southern Methodist University

Bachelor of Arts, Advertising - Strategic Brand Management2016 - 2020
S

Southern Methodist University

Minor, Applied Physiology and Health Management2016 - 2020

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.