Osvaldo Museta

With a passion for problem-solving through digital solutions & strategies, I boast seven years of expertise in enhancing brands' online presence and driving sales. My skills span web design & development, digital marketing, UI/UX design, Landing pages, SEO analysis, database administration, and social media management. With a keen grasp of industry trends and a focus on efficient systems, culture, and relationships, I deliver exceptional solutions that marry innovation with proven approaches. My diverse skill set and a track record of success in various roles, brings a wealth of experience to the table.

Projects

My Experience in a Nutshell

3 years ago I built my first website from a designed wireframe. I translated the designs into a fully functional website that has since grown their businesses to a Quarter Million Rand annual value, thanks to the high converting websites. The biggest challenge was learning the page builder: Elementor, alongside new plugins I had 0 experience on. I needed to create custom post types to minimize future website admin & let the client focus on delivering the best service to customers. With dedication and a meticulous website build strategy, I learnt about the tools at my disposal and created an immersive, responsive, and 'clean' website. Having finished the project before the due date, I proceeded to create a sponsored ads art direction in line with the brand's website CI. I installed the essential marketing plugins needed to help achieve their KPIs efficiently & ensure a positive ROI. These plugins also facilitate the collection of valuable client data from the outset. Some of the top essential WordPress marketing plugins I used included Facebook Pixel Integrations, Google Site Kit including Search Console & Analytics, Google Tag Manager, Smart Coupons for WooCommerce, HubSpot, Speed Optimizer, ActiveCampaign, MailerLite, Zapier, HotJar & Forms. This was only the beginning for me, and I have grown significantly in terms of the quality of my work. Over time, I have built an impressive portfolio of 144 webpages across platforms like WordPress, Wix, Shopify, & Webflow, with WordPress being my preferred and highly recommended CMS. I excel in integrating third-party tools, setting up automations, creating interactive forms, optimizing for SEO, and building robust e-commerce sites. My deep understanding of business strategy, UI/UX design, web design, information architecture, marketing, and domain management means that my feedback is invaluable to my clients. This expertise helps in adopting best practices to drive results while minimizing future liabilities. See More

Custom Managed IT Solution

For the last year, I have been developing the BuildMySolution Calculator, a Managed IT Services tool that has drastically improved how my client closes deals with potential clients. Prior they relied on Excel Spreadsheets and typed out proposals which significantly slowed the entire quote to the proposal phase. In this system, I used a powerful Form tool and created information automation that connected their in-house financial data, to the online form and seamlessly added tools to generate and notify clients of quotes and sign proposals all online. See More

Improved User Journey & Conversion Rates

The client had a low-performing website with a poor ROI, mostly due to an unclear user journey that couldn't segment their clients based on needs. I refreshed the website, uploaded new images, and re-arranged the different sections, truncating any unnecessary information. Furthermore more I created a step-by-step online application form that saw conversion rates increase by 200%. See More

Work History

Digital Media & SEO Specialist

Capital City Mortgage- Funding Your DreamsMar 2024 - May 2024 • 3 mosAssisted them in website refresh based on their budget, followed by running ads, creating marketing campaigns and setting up leads automation.

Digital Media Specialist

Gestalt StudiosExpertly crafting custom websites to meet specific client requirements. Strengthening brand identities through impactful design strategies. Creating diverse digital marketing materials to enhance brand visibility. Running targeted Meta and Google Ad campaigns for strategic brand marketing. Performing regular website backups and implementing maintenance protocols. Specializing in UI/UX, and SEO for improved online visibility and user experience. Conducting keyword research and SEO analysis to maximize website performance. Effectively communicating tasks to team members & presenting to clients. Monitoring site performance using tools like Hotjar, SEMrush, and Rankmath. Optimizing websites for enhanced conversion rates.

Producer & Podcast Host

The DMC ZoneFounder of 'The DMC Zone', a podcast that has grown to over 10 Countries Worldwide.

Digital Solutions & Marketing Specialist

Eco Signage SuppliesApr 2021 - Feb 2022 • 11 mosAs a Web Designer and Digital Marketer, I built & maintained an E-Commerce WordPress website, ensuring data integrity and quality control. I successfully designed & led digital strategies and marketing campaigns that increased website traffic and sales conversions. I managed our digital presence across various platforms, conducted market research, implemented new technologies to boost efficiency, and reported to the Director, creating weekly and monthly marketing and sales analytics reports.

Founder

Frobytes MediaMar 2020 - Feb 2022 • 2 yrs

Technical & Design Consultant

Helplink AfricaApr 2019 - Jan 2021 • 1 yr 10 mosAssisted the growing startup to establish technologies that best suit the business model as well as setting up and designing assets for the vCita CRM & Business Management Platform on which the current business model is based on. Designed the branding kit, presentations and social media posts that suited the Company's aesthetics whilst also establishing Identity Guidelines. Successfully worked on the Bantu Stall online platform, designing the website using WordPress tools and closely monitoring Social Media Analytics.

Waitron & Customer Service Associate

John Dory'sJan 2020 - Dec 2020 • 1 yrPolished up my people and relationship management skills.

CATI Intern

MRM SupportOct 2017 - Feb 2018 • 5 mosReceived in-depth exposure to metrics that determine how customers engage with businesses and what makes drives them to stay.

Education

CodeSpace Academy

Systems Development, Computer Science2021 - 2022

CodeSpace Academy

Intro to Web, Web Development2021

Udemy

The Complete SQL Bootcamp 2021: Go from Zero to Hero , Data Modeling/Warehousing and Database Administration2021

Coursera

Technical Support Fundamentals, Information Technology2020

Village Tech

CompTIA A+, Information Technology2018

Google

Digital Skills for Africa, Fundamentals of Digital Marketing2018

Microsoft

MTA - Database Fundamentals, SQL Server Databases2018 - 2020

SAQA

National Senior Certificate2018

Vainona High School

Physical Sciences2012 - 2014

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Digital Media Specialist | Web Developer | SEO Analyst

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Osvaldo Museta

Frontend Developer

Web3 Developer

Social Media Marketing Specialist

Johannesburg, GP, ZA

Shopify

Wix

Optimization

Web Design

User Interface Design

Digital Marketing

Adobe Creative Suite

HTML/CSS

ActiveCampaign

Zapier

Automation

Webhooks

Content Strategy

Process Optimization

Content Creation

Digital Design

Webflow

Wordpress

Elementor

Available for hire fromNegotiable

Contracts

Full-Time Roles