Aanchal Paryani

Hi, I’m Aanchal — where design meets dev, and pixels meet purpose. My journey started back in school as a graphic designer and video editor, where I fell in love with digital creation — and quickly became obsessed with not just using tools, but understanding how they worked. That curiosity led me to pursue a B.Tech in Computer Science and Engineering, and eventually kickstart my career as a web developer. But I didn’t stop at code. I kept gravitating toward building tools that were intuitive, impactful, and just made sense for real users. I was that teammate — the one who wouldn’t stop testing until something broke (or I found a glitch no one else did). That relentless curiosity led me to discover my true calling: crafting human-centered experiences that are resilient, intuitive, and designed to not break. I love to learn how experiences break, so I can build ones that don’t — thoughtful, accessible, and delightful by default. Now, as an MS User Experience student at ASU, I blend design thinking with dev know-how to bridge the gap between usability and functionality. Whether it’s scaling design systems or untangling complex UX challenges, I believe in functionality with flair — because great UX isn’t just usable, it’s unforgettable. Let’s talk design, systems, and maybe your next bold hire?

Work History

UX Designer

The GIT Creative Agency• Collaborated on SEO optimization and website redesign for a veterans’ trauma counseling service to enhance visibility. • Presented design processes and suggestions to stakeholders, ensuring alignment with project goals. • Focused on making the website accessible and compliant with WCAG 2.1 standards, improving user experience.

UX Designer

ASU Global Launch• Led user research and usability testing to enhance accessibility and navigation, implementing user-centered design improvements. • Optimized web traffic by 57.3% YoY through UX optimization, strategic CTA buttons, and A/B testing for improved engagement. • Designed and optimized 17+ webpages using HTML, CSS, JavaScript, and Salesforce Lightning, ensuring brand consistency and responsiveness.

UX Researcher

City of MesaAug 2024 - Dec 2024 • 5 mos• Conducted Think-Aloud user interviews to enhance clarity and reduce recycling contamination for Mesa's Recycle Right messaging. • Created user personas to understand resident behaviors and challenges for City of Mesa. • Redesigned recycling bin messaging and proposed an online notification system to boost recycling participation.

Senior UX Developer

Bosch Global Software TechnologiesJan 2022 - Nov 2023 • 1 yr 11 mos• Led frontend redesign project, optimizing responsiveness and workflows, resulting in a 40% usability improvement. • Developed user requirement management system using MERN stack, enhancing collaboration among stakeholders. • Created design-to-code conversion plugins for Figma, Adobe XD, and Sketch, accelerating project timelines.

Software Engineer

Bosch Global Software TechnologiesJul 2020 - Dec 2021 • 1 yr 6 mos• Collaborated with cross-functional teams to integrate software into automotive systems, enhancing vehicle safety and performance. • Developed Python automation scripts for testing and code deployment, improving deployment efficiency on AWS. • Created feature modules for a Python-based HMI Processing and Validation Tool, utilizing OpenCV and OCR for system issue detection.

Associate Software Engineer

Bosch Global Software TechnologiesSep 2019 - Jul 2020 • 11 mos

Visual Designer

P. Bhagat TarachandJun 2019 - Nov 2023 • 4 yrs 6 mosAs a Visual Designer, I spearheaded the design of invitation cards, menus, and digital marketing content for a restaurant in Maninagar. • Enhanced brand visibility through visually appealing content creation. • Edited and compiled engaging videos for social media platforms. • Developed a comprehensive brand guide for content creation, ensuring consistency and brand identity.

Web Development Intern

Netparam Technologies Pvt Ltd.May 2018 - Jul 2018 • 3 mos• Designed and developed the "BizNexus"web app, focusing on user-centered design to enhance user experience and meet business requirements. • Managed project planning, code optimization, and integration to ensure timely delivery and performance goals were achieved. • Collaborated with team members and stakeholders to align development processes and meet project milestones for a successful outcome.

Visual Designer

St. Mary's Convent Sr. Sec. SchoolJul 2015 - May 2018 • 2 yrs 11 mos• Designed posters, banners, and social media content for Alumni events in Ajmer, Rajasthan, India. • Created engaging videos and digital content to promote events, showcasing creativity and attention to detail. • Managed end-to-end design process independently, ensuring high-quality deliverables with minimal client input.

Education

Government Women Engineering College, Ajmer

Bachelor of Technology - BTech, Computer Science2015 - 2019

Arizona State University

Master of Science, User ExperienceJan 2024 - Present

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