Prutha Joshi

Graphic Designer • UI Designer • Product Designer • Charlotte, NC, US

Visual Design

Wireframing

Service design

Interaction Design

Graphic Design

UI/UX Design

Available for hire fromNegotiable

Contracts

Actively seeking Design Projects

Creative UI/UX Designer with around 3+ years of experience in crafting user-centric digital experiences. Ability to user interface design, interaction design, and responsive design, utilizing tools such as Figma, Adobe Creative Suite, and Sketch to develop visually compelling wireframes and prototypes. Expert in leading user research, usability testing, and competitive analysis to drive design decisions and enhance user satisfaction. Proficient in information architecture and analytics, employing techniques such as empathy maps and personas to inform design strategies. Understanding of design systems, branding, and WCAG standards to ensure accessibility and consistency across products.

Projects

AI-Driven Corporate Travel Ecosystem

DM for Password -Reimagined corporate travel with an AI-driven, Machine-First Delivery Model (MFDM) to automate travel requests, improving user experience and reducing costs. -Analyzed data from 20+ interviews and 500+ surveys, using journey mapping and user segmentation to address key pain points and streamline travel processes. -Designed a responsive, conversational UI for personalized travel management, covering pre-travel, in-transit, and post-travel tasks with real-time assistance and expense tracking. -Led usability testing with cognitive walkthroughs, iterating prototypes to optimize the platform for both domestic and international travel scenarios.See More

Responsive Website Redesign for a Window Manufacturing Company

-Conducted field research, including showroom observations and stakeholder interviews, to align the website with user perceptions and technical details. -Developed a brand guide and design system, creating cohesive branding, advertisement materials, packaging design, and social media marketing content. -Collaborated closely with two designers, business owners, and developers to implement responsive design solutions, ensuring cross-device functionality and brand consistency. -Redesigned the website for Vitrum to reflect its premium brand identity and user experience, emphasizing seamless navigation and elegance in line with the company's Slimline® aluminum windows.See More

Yara – Service Design for Elderly Companionship

-Developed a service design solution to enhance mental well-being and companionship for elderly individuals, using user journey mapping, personas, and user flows to uncover key pain points like loneliness, physical limitations, and safety concerns. -Created a well-being mobile app prototype featuring daily affirmations, to-do lists, and health tracking, fostering engagement and improving the sense of purpose among seniors. -Designed key touchpoints such as brand identity, a welcome hamper, icebreaker games, and space design concepts, crafting a warm and emotionally resonant experience to align with the service’s mission of fostering companionship and belonging. -Conducted usability testing and iterated the design based on feedback, addressing security concerns and optimizing features like daily affirmations and task organization for both elderly users and their caregivers.See More

Publication Design - Menu - Sante Spa

- Redesigned the menu for Sante Spa, an upmarket bistro offering vegetarian and vegan cuisine, to reflect a raw and casual feel, inspired by handwritten recipe journals. - Conducted field study by shadowing the chef and interviewing him to understand his approach to food and kitchen dynamics. - Used mood boards, doodles, cursive fonts, sketches, and sticky notes to create a design that aligns with the chef’s recipes and restaurant vision. - Collaborated closely with the chef, stakeholders, design lead, and printers to ensure smooth execution of the project.See More

Zaan – Premium Lingerie Brand Packaging Design

-Designed packaging for Zaan, a lingerie brand focused on celebrating significant events in a woman's life, such as motherhood, teenage, and menopause. -Created an unboxing experience with a layered packaging concept, aimed at normalizing gifting lingerie in the Indian market. -Integrated the emotional connection to life events and cultural elements, such as deep red and green colors symbolizing fertility and feminine power. -Collaborated with the team to align packaging design with Zaan's vision of embracing womanhood through premium and personalized experiences.See More

Work History

Senior UX Designer

Sports.ExcitementDesigned intuitive user interfaces and wireframes for web and mobile applications using Figma, Adobe XD, and Sketch, ensuring seamless user experiences. Conducted user research, competitive analysis, and usability testing to drive user-centered design (UCD) principles and enhance product engagement. Created interactive prototypes in Framer and InVision to facilitate user testing and stakeholder collaboration, improving design decision-making.

UX Designer

IUPUIJan 2024 - Jun 2024 • 6 mosDeveloped and maintained design systems, ensuring consistency across branding, typography, iconography, and responsive design components. Applied WCAG accessibility standards to enhance usability for diverse user groups, optimizing inclusivity in digital experiences. Designed motion graphics, illustrations, and micro-interactions using Adobe After Effects and Photoshop, enhancing user engagement and brand identity. Implemented front-end design components using HTML, CSS, JavaScript, React, Angular, and Vue.js to bridge the gap between design and development.

UX Design Intern

Waters CorporationJun 2023 - Sep 2023 • 4 mosCreated Figma component libraries at an atomic level and orchestrated the seamless migration of the design system from Figma and storyboards to Zero Height, fostering enhanced collaboration. Partnered with 2 fellow interns to innovate and redesign an Enterprise Tool, introducing progressive concepts, and design patterns and aligning the design cohesively with new project objectives. Assisted the senior UX designer adeptly in crafting high-fidelity designs for B2B cloud software, ultimately contributing to a refined user experience, while collaborating with industrial designers and technical writers. Created designs optimized for easy front-end conversion, minimizing design-to-development discrepancies and enhancing workflow efficiency.

UX UI Designer

Tata Consultancy ServicesSep 2020 - Jun 2022 • 1 yr 10 mosRedesigned TCS's complex internal travel system into a responsive application, ensuring a seamless user experience and compliance with WCAG, Material UI, and HIG standards. Utilized information architecture, empathy maps, and persona creation to refine user journeys and enhance product usability. Conducted stakeholder interviews, heuristic evaluations, and AI-driven design analytics using Hotjar and Qualtrics XM to improve UX strategies. Collaborated with cross-functional teams using Slack, Jira, and Miro to align design goals with business and user needs. Consistently recognized as Employee of the Month for delivering high-quality prototypes and user-centered designs through effective design thinking and deadline management.

Design Intern

Designflyover (DFO)Jan 2020 - Jun 2020 • 6 mosDesigned a responsive website for a window manufacturing company, showcasing their products, clients, projects, and brand story, resulting in an increase in website traffic and an increase in lead generation. Delivered comprehensive branding and marketing materials, including a design system and brand guide for a UK-based client, leading to an increase in brand recognition and a 30% increase in customer engagement. Worked jointly with the client to create a range of effective marketing materials, for an educational institute, resulting in a 25% increase in awareness of the institute's brand. Designed engaging infographics and data visualizations to simplify complex information while efficiently managing multiple projects and meeting tight deadlines.

Education

Indiana University Indianapolis

Master of Science - MS, Human Computer Interaction2022 - 2024

MIT Institute of Design

Bachelor's of Design, Graphic Design2016 - 2020

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!