Samantha Villavicencio

Visionary marketing and creative leader with over a decade of experience crafting data-driven, socially impactful campaigns that captivate Gen Z and diverse audiences. Proven track record in leading cross-functional teams, developing high-performing content strategies, and leveraging social, digital, and influencer marketing to drive revenue and engagement. Expert in short-form video, SEO, and multi-platform storytelling, with a passion for creating authentic, resonant brand narratives. Adept at translating cultural insights into innovative campaigns that deliver measurable results. Bilingual content wizard.

Projects

The Cabo Wellness Studio | Project Design

Overview: Spearheaded the brand development and multi-channel marketing strategy for The Cabo Wellness Content Studio, a boutique wellness platform in Baja California Sur. Focused on promoting conscious living, retreats, and holistic offerings through immersive digital storytelling and influencer collaborations. Approach: Developed the studio’s visual identity, crafted brand messaging, and directed the creation of high-quality social content across Instagram and YouTube. Leveraged seasonal wellness themes, such as solstice rituals and mindful holiday practices, to drive engagement and align with the studio’s mission. Results: • Increased brand awareness by 50% through targeted social campaigns and influencer partnerships. • Boosted retreat sign-ups by launching webinar series and lead magnet landing pages. • Created a cohesive content calendar that reflected the studio’s ethos and resonated deeply with the wellness community. • Established SEO-driven blog content to enhance discoverability and organic reach. Key Skills: Holistic brand storytelling, video production, influencer marketing, SEO, and audience engagement.See More

Work History

Creative Strategy Director | Social, Digital & Influencer

The Mindful Studio• Spearhead multi-channel marketing strategies, boosting brand visibility and engagement. • Develop and execute high-impact social-first campaigns, driving growth across TikTok, Instagram, and YouTube. • Lead creative and production teams to craft authentic, trend-aligned content rooted in holistic wellness and conscious living. • Oversee paid media strategies and influencer collaborations, optimizing performance through analytics and insights.

Associate Creative Director | Social, Digital & Influencer

OrciDec 2022 - Feb 2024 • 1 yr 3 mos• Directed cross-functional teams to deliver award-winning influencer and social media campaigns. • Created bilingual, culturally resonant content that drove audience engagement and conversions. • Managed paid media budgets, ensuring optimal ROI across digital channels. • Translated complex data into actionable insights, refining marketing strategies for diverse clients.

Associate Creative Director | Influencer

Captiv8Feb 2020 - Dec 2022 • 2 yrs 11 mos• Designed and launched influencer-driven campaigns, partnering with creators to produce platform-native content. • Focused on short-form video strategies to engage Gen Z audiences, leading to significant increases in reach and engagement. • Collaborated with brands like HBO, Nordstrom, Netflix, Walmart, Frito Lays and more, to align creator content with business objectives, achieving impactful results.

Senior Integrated Creative (Art & Copy) | Social & Digital

OrciFeb 2017 - Feb 2020 • 3 yrs 1 mo• Created culturally nuanced campaigns tailored to Hispanic and multicultural audiences. • Led creative development of social media activations for brands like Honda, Acura and Dole Sunshine, blending art direction with copywriting for maximum impact. • Drove engagement through bilingual content across digital platforms.

Social Media Content Creator

Zubi Advertising ServicesAug 2015 - Feb 2017 • 1 yr 7 mos• Developed engaging digital and social campaigns, enhancing brand storytelling and presence. • Crafted creative content calendars, overseeing community management and paid strategies for brands like Walgreens, Chase, Dunkin', Ford and Zubi.

Education

Miami Ad School

Bachelor's degree, Advertising2012 - 2014

Lindenwood University

Advertising, Advertising2011 - 2012

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