Lina Mayorga

Lina Mayorga is a multifaceted creative professional with a strong background in fashiondesign, painting, art direction, and social media expertise. With a proven track record in the media industry and a passion for innovative storytelling, Lina excels at crafting stunning digital content, vibrant artworks, and effective visual strategies that captivate audiences and drive brand growth. Her unique blend of creativity, technical skill, and strategic thinking makes her a valuable asset in the creative and digital fields.

Work History

Creative Strategist

Upshot CreativesContract EmployeeJun 2024 - Aug 2024 • 3 mosAssist in ideating, drafting, writing, and managing video ads for a major supplement brand called Auri on TikTok, Instagram, and Facebook. Manage production schedules and oversee the creation of 48 -72 video ads weekly. Analyze ad performance using tools like TripleWhale for effective e-commerce advertising.

Influencer and Community Manager

Midnight SundayFull-time EmployeeOct 2022 - Aug 2023 • 11 mosLed influencer campaigns for luxury hotels, creating campaign mood, concept, and negotiation with influencers. Directed the execution of a data-driven influencer strategy, analyzing engagement metrics and ROI to optimize partnerships; achieved a 50% increase in social media followers and a 30% boost in online sales. Handle Budget of $130,000+ for influencer marketing for hotels: Hard Rock NY, Plaza Hotel, Conrad Hotel.

Art Director

Renewal By AndersenFreelancerNov 2023 - Mar 2024 • 5 mosCreated and executed advertising needs with or without agencies. Handled editorial and social design, Digital assets. Oversaw and led all retouching and final color corrections with in-house and outside partners to maintain brand standards and consistency.

Creative Digital Producer

SpraygroundFull-time EmployeeJan 2022 - Sep 2022 • 9 mosCreation and maintenance of the brand identity visually through its online photography and video. Developed compelling seasonal campaigns from inspiration to delivery. Orchestrated influencer marketing campaigns, collaborating with 15+ key influencers to create sponsored content; increased brand visibility by 40% and drove a 25% growth in website traffic.

Education

The New School

Bachelor in Fine Arts, Fashion DesignSep 2012 - May 2016

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