Samantha Villavicencio

Facebook Business Pages

Branding

Instagram Ads

SMS Marketing

Digital Advertising

Blog Marketing

Paid Ads

Brand Ambassador

Brand Strategy

Content Development

Instagram Reels

Reels

Brand Development

TikTok

Influencer Marketing

Display Ads

Pinterest Ads

Instagram

Digital Marketing

Integrated Marketing

Promotional Marketing

Blog Writing

Advertising

Marketing

Content Strategy

Creative Marketing

Content Creation

Marketing Strategy

Available for hire fromNegotiable

Contracts

Executive Creative Director | Branding Innovator

With a robust background in advertising and creative direction, I have honed my skills at renowned institutions like Miami Ad School and Lindenwood University. My career began at Zubi Advertising Services, where I crafted bilingual content strategies for major clients such as Walgreens and Dunkin'. Progressing to Captiv8, I spearheaded influencer marketing campaigns, creating unique concepts that resonated with audiences. At Orci, I developed social-first content strategies, leading teams in crafting engaging content for brands like Honda and Acura. Currently, as the Executive Creative Director at The Mindful Studio, I lead a team in developing innovative branding solutions for conscious brands, enhancing consumer engagement and loyalty. My leadership fosters a culture of creativity and accountability, driving strategic business objectives through visual storytelling and social media strategy.

Work History

Executive Creative Director

The Mindful StudioLed a creative team at The Mindful Studio, pioneering innovative solutions for conscious brands in branding, social media strategy, and visual storytelling. Developed brand-defining creative solutions that aligned with strategic business objectives, resulting in increased consumer engagement and brand loyalty. Mentored and developed the team, fostering a culture of innovation, excellence, and accountability within the agency.

Associate Creative Director

OrciFeb 2017 - Feb 2024 • 7 yrs 1 moDeveloped disruptive social-first content strategies focusing on short-form video and humor. Managed and mentored content creators, fostering creativity and collaboration. Stayed current on emerging social media trends, tools, and platforms for client alignment. Provided clear guidance to creative and influencer teams to ensure strategic execution. Led content creation for digital and social platforms for key clients like Honda, Acura, and Dole Sunshine Latino. Collaborated with brand and internal teams to ensure seamless translation of creative into campaign execution. Provided creative direction for paid and organic social media content, ensuring consistency and innovation.

Associate Creative Director

Captiv8Feb 2020 - Dec 2022 • 2 yrs 11 mosLed innovative influencer marketing campaigns for diverse brands, from strategy to content launch. Collaborated with clients to understand their needs and propel their marketing techniques into the future. Developed creative concepts that differentiated brands, resonated with target audiences, and aligned with client brand guidelines and objectives.

Content Creator, Social

Zubi Advertising ServicesAug 2015 - Feb 2017 • 1 yr 7 mosDeveloped bilingual content strategies for key clients like Walgreens and Dunkin' to drive engagement and growth. Managed community interactions on various social media platforms to enhance brand awareness and foster relationships. Led content production, editing, and community management efforts for Walgreens, Chase, Dunkin', Ford and Zubi.

Education

Miami Ad School

Bachelor's degree, Advertising2012 - 2014

Lindenwood University

Advertising, Advertising2011 - 2012

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