Michelle Sueann

Advertising

Copywriting

Creative Strategy

Email Marketing

Available for hire fromNegotiable

Contracts

I write words that sell like shaved ice on a hot summer afternoon

I’m a creative force who thrives at the intersection of creativity and strategy. I enjoy crafting new ideas and experiences that spark deeper conversations between people and brands. In addition to my writing endeavours, I also sling ink in freelance copywriting projects. The essence of my work and interactions, whether on paper, in the office, or on the astral plane, is rooted in wit, heart, and authenticity. In the past, I've lived in Kuala Lumpur, Beaver Bay and am currently based in Seoul.

Projects

Brand campaign for the happiest place on earth

Disney wanted to spotlight the courage and kindness that Disney heroines inspire in fans all around the world through the Ultimate Princess Celebration. So, we created a campaign with Her Highness Princess Zatashah of Selangor and renowned Malaysian designers to help them do that. Being no stranger to storytelling, Disney has always maintained a strong voice. My approach was to elevate this voice and bring it to life in a clear, simple execution while striking a balance between creativity and royalty.See More

Campaign localization for a luxury French brand

One of my most prized projects is the LONGCHAMP x TOILETPAPER collaboration. Longchamp teamed up with the mischievous arts publication Toiletpaper—brought to life by Maurizio Cattelan and Pierpaolo Ferrari—on a capsule of Le Pliage totes that are guaranteed to make you look twice. We spearheaded a local influencer marketing campaign to boost the brand and product. This localized campaign was all about tailoring our approach to resonate with the unique cultural nuances of our audience, considering local customs, language, preferences, and taboos as they engage with the brand.See More

Menu copywriting for a Malaysian modern tiki-themed cocktail bar

I reimagined the menu as more than a list of offerings—it became a storytelling piece. Using the concept of time as the creative foundation, I crafted evocative descriptions that transported patrons through moods and moments, syncing the menu with the bar's immersive ambience. Each item became part of a narrative, inviting guests to savour not just flavours, but the essence of escape, celebration, or nostalgia, elevating the menu into an experience. See More

Work History

Creative Copywriter

FreelanceBrands: Columbia Sportswear, DaVinci Gourmet, ecoBrown's, EkoLife, Here & Now, Jonnie’s Bodega, Longchamp Malaysia, Monkey Shoulder, PROLINTAS, Qureshi, Sun & Sand Sports Malaysia, Vans Malaysia.

Creative Copywriter

TridgeOct 2022 - Nov 2024 • 2 yrs 2 mosLed the copy production and conceptualization of all English marketing materials and content targeting global B2B players in the US, Europe, South America, and Asia. Responsibilities include, but are not limited to, social posts and videos, email blasts, website and UX copy, press releases, internal production of a thought-leadership podcast and web series, and product launch campaigns.

Senior Content Strategist

Stories of AsiaNov 2021 - May 2022 • 7 mosSenior member of a full-service social media team responsible for content curation, creation, and community management for the company’s clients. Responsibilities included account and project management, social media strategy, performance monitoring, creative conceptualization, and pitching to new clients.

Senior Creative Copywriter

BRANDTHINK MalaysiaJan 2021 - Nov 2021 • 11 mosLed and managed a team of content creators and creatives in conceptualizing and executing campaigns for high-profile clients such as Disney Studios, AMOREPACIFIC, the Singapore Tourism Board, and more. Localized and transcreated the Disney Princess Celebration campaign in Malaysia, featuring real-life Malaysian royalty. Led script development and online community management for the Singapore Tourism Board’s Food Challenge livestream series. Launched The Macallan in Malaysia through creative on-ground activations with local influencers.

Creative Copywriter

BRANDTHINK MalaysiaJan 2020 - Dec 2020 • 1 yrLed and managed a team of content creators and creatives in conceptualizing and executing campaigns for high-profile clients such as Disney Studios, AMOREPACIFIC, the Singapore Tourism Board, and more. Localized and transcreated the Disney Princess Celebration campaign in Malaysia, featuring real-life Malaysian royalty. Led script development and online community management for the Singapore Tourism Board’s Food Challenge livestream series. Launched The Macallan in Malaysia through creative on-ground activations with local influencers.

Education

University of Malaya

Bachelor of Languages and Linguistics, German Language and Literature

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