Martin O'Toole

Brand Strategy

Branding

Brand Development

Brand Identity

Messaging Strategy

Web Copy

Blog Writing

Article Writing

Copywriting

Copy Editing

Available for hire fromNegotiable

Contracts

Brand strategist and writer with over 25 years of experience in creative agencies and consulting.

Brand strategist and writer in the creative delivery business for over 25 years. Originally from the UK, I now live a mindful life in Bali. I enjoy developing brand propositions, messaging strategies, brand voice, guidelines, and long-copy work. I love writing so much that I'm still writing when I'm not writing marketing copy. Hence, I've just published a self-help book. As a senior strategic creative, I deliver high-quality work with zero friction within sensible timeframes. All I ask in return is a proper brief, clear communication, and mutual respect. So if you need brand names, value propositions, messaging, brand bibles, articles, an eBook, or your entire website writing, let's chat. I'm new to this site.

Projects

I Wrote a Book

I wrote a  self-help book. I directed an illustrator. I designed and artworked the book. Full brand and creative strategy defined. Website design & copy. Omni-channel comms creative. "What this book does with life and death is extremely powerful. Using incredible prose on death and why we do everything to avoid the subject, Martin poetically illustrates why we need to reframe our views on death and dying. The way he writes about the topic is so healing and unique. He hasn't just written a book... no... not even close... He's written a masterpiece that provides a crash course for life on what we call Earth. He's taken a mystery, something we hide and tuck so deeply that we'd never think of digging in to expose our fear. He's lifted it up to us and made beauty of it. He's invited us to shed years of that fear while exposing the light that death really is. It's f***ing masterful". — Brandon Ellis, Bestselling AuthorSee More

Rebranding & full Creative Rollout

Uk-wide specialist mortgage brand. Completely lost its way brand and digital-wise. Two-day branding workshop process. Full brand & creative strategy defined. Creative and messaging strategy plus execution. Workshop-led persona-split UX website design. Creative direction across fully integrated account, including digital. “Martin just knows how to get to the bare bones of a brand; putting it back together in a lease and authentic way. He’s a strategic wordsmith who nailed the brief every time. We’re over the moon with our new brand, which continues to grow from strength to strength”. — Peter Beaumont, CEO, The Mortgage Lender See More

Branding Workshop & Voice Guidelines

An award-winning international architectural design practice. I was tasked with resolving a mixed brand message alongside redefining multiple stakeholder groups. Two-day brand workshop process. Full brand and creative strategy defined. New brand voice. Workshop-led persona-split UX website design.See More

Branding Workshop & Rebranding

Us-based Web3 democratised car club. Brand & voice workshop. Fully redefined brand framework and guidelines. Engaging and dynamic new look and feel en route, across all digital platforms. Digital ad campaign planned.See More

Branding Workshop & Brand Voice

Global digital product agency. Brand & voice workshop. Fully redefined brand framework and guidelines. Bold & engaging brand voice. Website copy.See More

Branding Workshop, Voice & Identity

UK-based recruitment consultancy. Brand and voice workshop. Fully redefined brand framework and guidelines. Brand identity. Design language. Bold and engaging brand voice. Website copy. "I worked with Martin on a number of critical rebrand projects for businesses in the marketing, digital and creative sectors and also IT markets. The audiences were entirely different however, using his unique approach Martin managed to distil the essence of the business proposition and convey it in a way that really resonated with us internally, but more importantly with our customers. He crafted a narrative that enabled our guys to go out to the market with a clear and compelling proposition which made those new business conversations unique. He just gets it. You need to get him on your next project!" — Jonathan Hirst, Group Managing DirectorSee More

Branding Workshop & Web Copy

India-based Web3 unified de-vi (decentralised video) platform. Brand & voice workshop. Fully redefined brand framework and guidelines. Brand identity. Design language. Bold and engaging brand voice. Website copy.See More

Ghostwriting Blogs & Ebooks

Belgium and US-based martech SaaS brand. Copy chief for all marcomms. Ghost-written ebooks. Co-wrote/edited all content for two years — website, articles, email sequences, ads, etc.See More

Work History

Marketing Manager

Indigo 6 (Advertising & Design Agency)Feb 1997 - Aug 1999 • 2 yrs 7 mosFirst agency role in a boutique agency. Diverse responsibilities including new business, media planning, and copywriting.

Marketing Director

Charles Walls Group (Ad Agency)Aug 1999 - Feb 2000 • 7 mosResponsible for the brand and marketing strategy, new business, pitching, and content creation.

Marketing Director

Aston Court Chambers International (HNW Tax Planning Firm)Aug 2007 - Sep 2010 • 3 yrs 2 mosBroad range of marketing and client retention activities in this cutting-edge, Swiss-based tax firm.

Co-Founder & Managing Director

McGrath O'Toole (Creative Agency)Nov 2010 - Feb 2013 • 2 yrs 4 mosMultiple roles from creative to marketing, new business, and personnel management.

Co-Founder & Director

Home (now IMA Home), (Integrated Creative Agency)Feb 2000 - Aug 2007 • 7 yrs 7 mosMultifaceted role including marketing, new business, creative, and recruitment.

Managing Director

CoolpinkMar 2013 - Nov 2013 • 9 mosAll sorts, including creative direction, new business, personnel, and marketing.

Founder & Creative Director

Fist of Fury (Creative Agency)Nov 2013 - Apr 2019 • 5 yrs 6 mosMultifaceted role including creative, marketing, and new business.

Education

Trinity & All Saints College

Diploma, Communications and Marketing Oct 1997 - Jun 1999

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Brand strategist and writer with over 25 years of experience in creative agencies and consulting.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call

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