Top Talent like Emerald are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Emerald L.

Copywriter
Available for hire fromNegotiable
Contracts
Senior Copywriter | Transforming Browsers into Buyers with Conversion-Driven Copy
I’m a Senior Copywriter and Content Strategist with over 7 years of experience developing compelling, brand-forward content across digital, e-commerce, editorial, and social platforms. I’ve led storytelling and messaging strategies for brands like Microsoft, The Home Depot, Architectural Digest, and Apartment Therapy — translating complex ideas into clear, engaging narratives that drive results. My expertise spans content development, copywriting, brand strategy, storytelling, and communications planning. Additionally, I am skilled in leadership, project management, and cross-functional collaboration within various industries.

Work History

T

Freelance Senior Copywriter + Content Writer

The Pineapple Pen-Freelance content strategy and copywriting website, building an active and engaged audience of 10,000 followers across Instagram, Facebook, Twitter, and LinkedIn. - Partner with B2C clients in defining brand vision, voice, and tone. Create unique brand stories, write content for publication, adapt communication strategies to address emerging trends and brand challenges, and implement content management systems. Selected clients: -Created lifestyle content for Apartment Therapy, a leading interior design blog reaching 30M viewers a month and over 13M monthly viewers across Pinterest, Instagram, Facebook, and YouTube -Wrote long-form interior design and DIY articles for Life Storage, a publicly-traded company operating 925 self-storage facilities in 31 states -Interviewed subject matter experts and leveraged industry knowledge to create and publish a feature article for Architectural Digest, the world's #1 interior and architecture design destination with 11M+ social followers -Edited a 180-page wealth management book for clarity, grammar, terminology, and semantics. Living Beyond the Façade: Inside the Health and Wealth Practices of Successful Americans of African Descent -Ghostwrote articles featured in Yahoo! Finance and GoBankingRates.com for a nationally-recognized financial advisor and author (details available upon request). -Developed website copy for Home of Wool, a maker of custom bedding, mattresses, and home décor. Interviewed the management team to create "Our Story"copy detailing the intimate story behind the brand's launch. -Created product descriptions for a wide array of personalized prints and stationery for Toucan, an Australian online retailer
T

Senior Marketing Copywriter

The Home DepotFeb 2021 - Jan 2023 • 2 yrs-Received award from upper management for Hearst brand partnership project to compose buying guides, promoting Samsung’s wide range of washer and dryer products. -Surveyed content analytics to revamp and edit the “Fall Home Maintenance Checklist” guide which resulted in 75x more website visits from Q3 2020 to Q3 2021. The guide was included in multiple outdoor living campaigns and promoted by agency partners. -Adept in content growth strategies, producing clear, engaging content for multiple channels and all parts of the sales funnel to generate leads, meet company goals, execute brand initiatives, and trigger conversions. -Produce and edit content, including how-to guides, buying guides, and idea guides for The Home Depot Corporate website, which consistently ranks among Top 10 in organic search results. -Monitor direct competitors' search rankings and utilize SEO strategies to create copy that outperforms, considering keyword density, tone, style, and readability to elevate company's search engine ranking.
M

Senior Sales Copywriter

MicrosoftOct 2020 - Nov 2021 • 1 yr 2 mos-Crafted compelling headlines, taglines, and product messaging for Microsoft.com, reinforcing brand identity and engagement across multiple digital touchpoints. -Global Marketing Campaign Execution: Collaborated with art directors and senior designers to develop content for high-visibility campaigns, including the FY22 Holiday Campaign and FY21 Back to School Campaign, elevating brand presence for Xbox and Surface product lines. -Analyzed content metrics and user behavior to refine messaging strategies, enhancing user experience and increasing engagement on Microsoft.com, which receives 1.14B+ monthly visitors.
D

Digital Content Developer

Design*SpongeMay 2019 - May 2020 • 1 yr 1 mo-Acted as a brand ambassador for a leading lifestyle and interior design blog (2.2M social followers) by forging strategic relationships to feature more diverse creatives. -Conducted exclusive interviews with accomplished creatives, creating narratives around their passions to write and publish long-form articles in the food category. -Improved the blog's SEO performance and increased page views and engagement by 10% while attracting a more diverse audience.
M

Freelance Lifestyle Writer

Mode Media Corporation (formerly Glam Media)Apr 2018 - May 2019 • 1 yr 2 mos-Recruited to create content for the nation's seventh-largest media property company, a lifestyle publication reaching 250M unique global visitors monthly. -Earned the Feature Writer Award from all five Section Editors across the fashion, food, lifestyle, fitness, and parenthood verticals for writing and publishing articles that generated significant page views and shares.

Education

S

Saint Augustine’s University

BA, English

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Senior Copywriter | Transforming Browsers into Buyers with Conversion-Driven Copy
I’m a Senior Copywriter and Content Strategist with over 7 years of experience developing compelling, brand-forward content across digital, e-commerce, editorial, and social platforms. I’ve led storytelling and messaging strategies for brands like Microsoft, The Home Depot, Architectural Digest, and Apartment Therapy — translating complex ideas into clear, engaging narratives that drive results. My expertise spans content development, copywriting, brand strategy, storytelling, and communications planning. Additionally, I am skilled in leadership, project management, and cross-functional collaboration within various industries.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Emerald are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Emerald L.

Copywriter
Available for hire fromNegotiable
Contracts

Work History

T

Freelance Senior Copywriter + Content Writer

The Pineapple Pen-Freelance content strategy and copywriting website, building an active and engaged audience of 10,000 followers across Instagram, Facebook, Twitter, and LinkedIn. - Partner with B2C clients in defining brand vision, voice, and tone. Create unique brand stories, write content for publication, adapt communication strategies to address emerging trends and brand challenges, and implement content management systems. Selected clients: -Created lifestyle content for Apartment Therapy, a leading interior design blog reaching 30M viewers a month and over 13M monthly viewers across Pinterest, Instagram, Facebook, and YouTube -Wrote long-form interior design and DIY articles for Life Storage, a publicly-traded company operating 925 self-storage facilities in 31 states -Interviewed subject matter experts and leveraged industry knowledge to create and publish a feature article for Architectural Digest, the world's #1 interior and architecture design destination with 11M+ social followers -Edited a 180-page wealth management book for clarity, grammar, terminology, and semantics. Living Beyond the Façade: Inside the Health and Wealth Practices of Successful Americans of African Descent -Ghostwrote articles featured in Yahoo! Finance and GoBankingRates.com for a nationally-recognized financial advisor and author (details available upon request). -Developed website copy for Home of Wool, a maker of custom bedding, mattresses, and home décor. Interviewed the management team to create "Our Story"copy detailing the intimate story behind the brand's launch. -Created product descriptions for a wide array of personalized prints and stationery for Toucan, an Australian online retailer
T

Senior Marketing Copywriter

The Home DepotFeb 2021 - Jan 2023 • 2 yrs-Received award from upper management for Hearst brand partnership project to compose buying guides, promoting Samsung’s wide range of washer and dryer products. -Surveyed content analytics to revamp and edit the “Fall Home Maintenance Checklist” guide which resulted in 75x more website visits from Q3 2020 to Q3 2021. The guide was included in multiple outdoor living campaigns and promoted by agency partners. -Adept in content growth strategies, producing clear, engaging content for multiple channels and all parts of the sales funnel to generate leads, meet company goals, execute brand initiatives, and trigger conversions. -Produce and edit content, including how-to guides, buying guides, and idea guides for The Home Depot Corporate website, which consistently ranks among Top 10 in organic search results. -Monitor direct competitors' search rankings and utilize SEO strategies to create copy that outperforms, considering keyword density, tone, style, and readability to elevate company's search engine ranking.
M

Senior Sales Copywriter

MicrosoftOct 2020 - Nov 2021 • 1 yr 2 mos-Crafted compelling headlines, taglines, and product messaging for Microsoft.com, reinforcing brand identity and engagement across multiple digital touchpoints. -Global Marketing Campaign Execution: Collaborated with art directors and senior designers to develop content for high-visibility campaigns, including the FY22 Holiday Campaign and FY21 Back to School Campaign, elevating brand presence for Xbox and Surface product lines. -Analyzed content metrics and user behavior to refine messaging strategies, enhancing user experience and increasing engagement on Microsoft.com, which receives 1.14B+ monthly visitors.
D

Digital Content Developer

Design*SpongeMay 2019 - May 2020 • 1 yr 1 mo-Acted as a brand ambassador for a leading lifestyle and interior design blog (2.2M social followers) by forging strategic relationships to feature more diverse creatives. -Conducted exclusive interviews with accomplished creatives, creating narratives around their passions to write and publish long-form articles in the food category. -Improved the blog's SEO performance and increased page views and engagement by 10% while attracting a more diverse audience.
M

Freelance Lifestyle Writer

Mode Media Corporation (formerly Glam Media)Apr 2018 - May 2019 • 1 yr 2 mos-Recruited to create content for the nation's seventh-largest media property company, a lifestyle publication reaching 250M unique global visitors monthly. -Earned the Feature Writer Award from all five Section Editors across the fashion, food, lifestyle, fitness, and parenthood verticals for writing and publishing articles that generated significant page views and shares.

Education

S

Saint Augustine’s University

BA, English

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.