Joe Jordan

I'm a Senior Director of UX specializing in enterprise design systems and AI-driven product strategy. I led UX for digital lending products serving millions of users and managed their core design system across acquisitions and service design. I implemented AWS ML solutions that improved accessibility for government healthcare systems and reduced operational costs. I'm building AI-powered design workflows that have accelerated prototyping by 40-50%. I solve problems at the intersection of design systems, product strategy, and AI implementation - not just decorative work.

Projects

Citibank Credit Card Website & App

Reimagining Citibank's credit card website and app to enhance user-friendliness and engagement, focusing on simplifying the Serving Flow for payments, preferences, and billing. Additionally, I'm migrating the Citi Partner Design System from Sketch to Figma to foster collaboration. By leveraging partnerships with retailers like Home Depot, Macy's, Bloomingdale's, Best Buy, and Tractor Supply, we can provide unique benefits that drive customer engagement and satisfaction. Role: Creative Director of UX & Design System LeadSee More

Philips Hue eCommerce site & Lighting App

Challenge: Enhance the user experience (UX) of the Philips Hue website and mobile app to improve customer acquisition, product adoption, and overall user satisfaction. (Role: Creative direction, UX/UI) https://www.philips-hue.com/en-usSee More

All-Clad - eCommerce Website

Challenge: Revamp the All-Clad website to enhance the user experience (UX) and drive online sales of their premium cookware, specifically targeting a younger generation of cooks. Traditionally, All-Clad's user base skewed towards male cooks aged 35 and up. The goal was to improve product discoverability, storytelling, and overall brand perception while streamlining the purchasing process and attracting a new demographic. Role: Creative Direction, UI/UX, Visual Identity www.all-clad.comSee More

Work History

Sr. UX Design Leader

Consensus Cloud SolutionsI lead AI‑enhanced design workflows across product and engineering while building the foundation of Consensus’ modern design practice. As the organization’s sole design expert, I define the design vision, establish scalable systems, and deliver human‑centered experiences across a complex product portfolio. Key Contributions include introducing AI‑driven design and engineering workflows to accelerate prototyping, documentation, and cross‑team collaboration. Built the groundwork for a scalable, company‑wide design system and component library to unify product experiences and improve development velocity. Conducted comprehensive product audits and translated insights into a clear UX strategy and iterative improvement roadmap. Designed end‑to‑end experiences across web and mobile, including wireframes, flows, prototypes, and high‑fidelity UI. Applied human‑centered design principles to ensure solutions align with real user needs and business goals. Ensured accessibility alignment with WCAG standards and integrated accessibility considerations into core design processes. Supported experimentation through design variations for A/B and multivariate testing. Partnered closely with Product and Engineering to translate complex requirements into intuitive, user‑focused solutions. Created and maintained documentation for the design system, UX principles, and process guidelines.

Sr. Director of UX

MaximusJan 2024 - Feb 2025 • 1 yr 2 mosDirected the transition from Sketch to Figma, improving team collaboration and reducing costs by streamlining the design process. UX/UI implementation of AI/ML solutions, such as AWS Textract and AWS Language Translator, enhancing accessibility for state Medicaid sites and improving call center operations. Worked closely with research teams to guide data-driven design decisions, ensuring user needs and business goals were aligned. Collaborated with product owners to define requirements and prioritize features. Partnered with development and engineering teams to ensure smooth implementation of design solutions and maintain consistency across platforms. Focused on accessibility, ensuring that designs meet WCAG standards to create inclusive user experiences for all audiences. Managed budgets and resource allocation, executing projects on time and within budget while maintaining high-quality standards.

Creative Director UX

CitiApr 2022 - Jan 2024 • 1 yr 10 mosI lead the design of credit card and digital lending products for major clients such as Home Depot, Best Buy, Costco, and Macy's. I drive creative direction and innovation through design thinking, ensuring that our teams deliver best-in-class, cloud-based SaaS products that meet both business goals and user needs. My leadership in UX strategy and cross-functional collaboration has resulted in seamless, scalable solutions that enhance customer satisfaction and engagement. I also played a pivotal role in the migration from Sketch to Figma, optimizing our design process and fostering better collaboration across design, development, and product teams. By streamlining workflows and integrating user-centered design principles, I’ve led initiatives that consistently exceed client expectations and deliver exceptional user experiences across multiple platforms. My ability to navigate complex SaaS product design and maintain a user-first approach has been instrumental in the successful delivery of high-performing digital services.

Vice President, Creative Director UX/Social

Goodfuse CommunicationsMay 2021 - Jul 2022 • 1 yr 3 mosAs Vice President, Creative Director of UX/Social at Goodfuse Communications, I lead the creative direction and strategy for user experience and social media initiatives, working with clients like Pfizer, Owens Corning, and the Gilda Radner Club. I oversee a multidisciplinary team to create innovative digital experiences that align with client objectives. My role involves collaborating with cross-functional teams to ensure creative output drives brand consistency and engagement across platforms, while delivering impactful, measurable results for our clients. My leadership fosters creativity and enhances user experience across all projects.

Creative Director, UX/Brand

JK DesignJan 2014 - Mar 2020 • 6 yrs 3 mosI helped led the creative strategy and execution for a diverse range of clients, including LG, Comcast, All-Clad, and Verizon. My role involved directing multidisciplinary teams across UX/UI, brand design, motion graphics, and social media marketing. I provided end-to-end creative direction for both digital and commercial projects, ensuring brand consistency and innovative user experiences. My deep expertise in UX, branding, and motion allowed me to deliver impactful solutions that resonated with clients and their audiences.

Interactive Creative Director, UX

JK DesignJan 2004 - Jan 2012 • 8 yrs 1 mo

Art Director/ Front-end programmer/ UX/UI

Creative MediaWorksJan 2000 - Jan 2005 • 5 yrs 1 mo

Frontend Developer

C3IJan 1999 - Jan 2000 • 1 yr 1 mo

Education

Mercer County Community College

Design and Visual Communications, General

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