Saad Ali Shah

Design

Design Thinking

Design Systems

Wireframing

Figma

Product Design

UI/UX Design

Available for hire fromNegotiable

Contracts

Creative Director

Saad loves to design simple and meaningful User Interfaces. He believes Simplicity is the ultimate form of sophistication. He has been serving as a lead UI Designer for many front-runner companies with an illustrious experience of over 15 years including working for Fortune 500. He specializes in clean and use able interface that help a product achieve success.

Projects

Toyota USA: Driving Performance with Thoughtful UX.

We partnered with Toyota USA to enhance their website’s user experience and performance. Beginning with a UX audit, we pinpointed key areas for improvement, focusing on streamlining navigation, optimizing load times, and addressing UI inconsistencies to deliver a seamless, engaging experience for users.See More

NCR Voyix: UX/UI Transformation Across Five Flagship Platforms

We partnered with NCR Voyix, a global leader in technology solutions for retail, banking, and restaurants, to modernize the UX/UI of five flagship platforms. These systems—spanning onboarding, workflows, sales, training, and project management—were burdened by inconsistent design and fragmented user experiences. Our goal? To create scalable platforms that empower users, enhance productivity, and provide a unified experience across multiple touchpoints.See More

The New York Sun: A Pulitzer-Winning Icon, Reimagined.

We partnered with The New York Sun, a Pulitzer-winning publication, to guide its re-launch into the digital-first era. Through a thoughtful combination of design and development, we created a platform that honors its rich history while appealing to a modern, digital audience. Our approach included a full UX/UI overhaul with an architectural innovation approach, CMS enhancements for editorial efficiency, and optimizing site performance for a smooth reading experience.See More

Redesigning SCTE's Digital Ecosystem

SCTE’s 15-year-old system was holding them back, fragmented and unable to keep up with modern demands. They needed a platform that could unify certifications, learning tools, and community features—all while being scalable and future-ready. The objective of our engagement was an experience that solved these challenges, simplifying user journeys, adding personalized dashboards, and creating a cohesive ecosystem. The result? A platform that works for both users and administrators.See More

RRG Dashboard for Canva

I collaborated with RRG to design a dashboard for Canva that streamlined data management with customizable tables, integrated sustainability visuals, and included educational onboarding elements. The result was a platform that balanced usability and purpose, reinforcing Canva’s eco-friendly mission while simplifying workflows for stakeholders.See More

Work History

Co-Founder

AlphaSquadCo-Founder responsible for overseeing company operations, strategic planning, and product development.

Co-Founder

Design incCo-Founder responsible for overseeing company operations, strategic planning, and product development.

Senior UI Designer

ToptalDec 2015 - May 2024 • 8 yrs 6 mosToptal features top 3% of freelance talent.

UX/UI Designer

Crossover for WorkJun 2015 - Aug 2019 • 4 yrs 3 mosUX/UI Designer responsible for creating user-friendly interfaces and improving user experience.

UX/UI Designer

Tenrox By UplandJun 2015 - Aug 2019 • 4 yrs 3 mosUX Analysis, UI Design, Mockups for the application.

Education

COMSATS Institute Information Technology Abbottabad

Bachelor's degree, User Interface Design2009 - 2012

COMSATS Abbottabad

2008 - 2011

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