Top Talent like Danielle are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Danielle Riolo

Growth Marketing Manager
Lee Center, NY, US
B2B Marketing
Campaign Management
Strategic Planning
Strategic Communications
Growth Marketing
Available for hire fromNegotiable
Contracts
Strategic Marketing Leader | SaaS, B2B & Employee Engagement | Brand Transformation, GTM & Digital Growth | Enterprise Impact
I’m a senior marketing leader with over 10 years of experience shaping growth, lifecycle, and engagement strategy across SaaS, enterprise, healthcare, hospitality, and B2B environments. I specialize in simplifying complex challenges, building scalable frameworks, and driving measurable outcomes that strengthen customer experience and business performance.\n\nMy work centers on creating clarity, alignment, and momentum—whether building onboarding journeys for 100k+ users, designing GTM campaigns, or partnering across product, analytics, creative, and client teams to bring strategy to life. I’m passionate about data-driven decision-making, thoughtful execution, and crafting marketing systems that are repeatable, intuitive, and grounded in customer understanding.\n\nSelect achievements include a 757% MoM engagement lift driven through lifecycle optimization and a multi-channel campaign that delivered $568K in the first 17 days and a 200% increase in revenue-driving actions. I enjoy bringing direction to complex environments and helping teams move forward with focus and confidence.\n\nIn addition to my core work, I occasionally support internal teams and trusted partners in an advisory capacity, helping diagnose gaps, clarify strategy, and strengthen messaging, positioning, and campaign planning. I bring a collaborative, grounded approach to every engagement and believe great work is built on partnership, transparency, and thoughtful execution.

Projects

Enterprise Lifecycle Strategy & Engagement Campaign (100K+ Users)

What the project was: Led the strategy and execution of a multi-channel lifecycle and engagement campaign for an enterprise SaaS platform supporting a distributed workforce. What I owned: Lifecycle and onboarding strategy Campaign architecture across email, in-platform, and internal channels Messaging framework and activation flows Measurement and reporting tied to engagement and revenue signals Results / impact: 757% month-over-month increase in engagement during launch Tens of thousands of actions completed within weeks Data used to create internal case studies that supported continued investment Skills highlighted: Lifecycle marketing · SaaS engagement · campaign strategy · analytics · stakeholder alignmentSee More

Q4 Revenue & Redemption Campaign for Enterprise Account

My role: Campaign strategist for seasonal narrative + curated redemption activation Context / challenge: A fortune 40 telecommunication company wanted to increase redemption during Q4, but do it in a way that felt human and on-brand—anchored in gratitude, not discounting or gimmicks. What I owned / delivered: Developed the “gratitude-led redemption” concept using November as a natural behavior trigger Recommended curated reward collections to make redemption easier and more relevant Built the multi-channel plan: 2 emails + warrants + banners Packaged performance results into a repeatable activation playbook Results / impact: ~32,000 emails sent 6,867 redemptions in the first 17 days $568K in reward value redeemed 200%+ month-over-month increase in redemptions Why it matters: Shows I can create emotionally resonant campaigns that also deliver hard ROI outcomes—ideal for SaaS customer marketing, lifecycle marketing, or growth marketing roles.See More

Work History

A

Senior Marketing Manager

AugeoLead marketing strategy, adoption, and engagement for enterprise implementations on the Workplace Engagement platform, supporting clients with 100K+ users. Develop scalable onboarding frameworks, campaign architectures, and lifecycle communication strategies that improve activation, retention, and cross-channel engagement. Partner closely with product, analytics, creative, and client success to align GTM roadmaps and drive measurable outcomes.\n\nSelect achievements:\n• Drove a 757% month-over-month lift in engagement through optimized lifecycle and campaign sequencing.\n• Launched a multi-channel campaign generating $568K in the first 17 days and a 200% increase in revenue-driving actions.\n• Built reusable onboarding and editorial frameworks now leveraged across multiple enterprise programs.\n• Support corporate initiatives across strategy, messaging, and digital experience enhancements.
D

Founder

delle MarketingProvided selective branding, digital strategy, and website development support for small businesses across hospitality, wellness, and service industries. Work included brand identity development, messaging frameworks, website builds, and foundational SEO and content strategy. Advisory work completed on a referral-only basis while maintaining full-time roles.
B

Senior Marketing Manager

Brand Networks, an Augeo companyApr 2023 - Mar 2024 • 1 yrDirected brand marketing, product positioning, and GTM strategy for BN, supporting clients including Walmart, Starbucks, and national retail brands. Led the company’s rebrand—including identity, naming, messaging, asset development, and internal rollout—resulting in unified positioning across enterprise stakeholders. Developed client-facing content, GTM materials, and proposal frameworks to support enterprise sales and platform adoption.\n\nSelect achievements:\n• Led BN’s company-wide brand transformation and integrated rollout.\n• Built GTM collateral and sales enablement tools used across enterprise accounts.\n• Managed product launch communications and digital engagement initiatives.
E

Marketing Director

Elior North AmericaJul 2020 - Aug 2022 • 2 yrs 2 mosElior North America is the parent company of Cura Hospitality specializing in contract foodservice across the United states. As a Marketing Director, I focused on developing and implementing marketing strategies with potential and current clients, develop quarterly digital campaigns alongside Business Development and their YOY goals and create branded marketing assets for internal and external resources.
T

Regional Growth and Marketing Manager

Towne ParkApr 2019 - Mar 2020 • 1 yrLead marketing initiatives for all field operational, Sales and Business development teams and external marketing strategy for over 1,000 locations nationwide inclusive of healthcare, hotel and commercial properties.
U

Field Marketing Manager

US Residential GroupMar 2018 - Apr 2019 • 1 yr 2 mosUS Residential was a multifamily real estate company across the US. \n\nMy role created analytical marketing strategy for properties across the East Coast and the Mid-West regions (approx. 28 properties) by using Google AdWords, Google Analytics, CRM as well as external and internal advertising sources to develop a 30% or higher retention rate and retain a 93%+ occupancy rate - the highest in my region since company creation.
C

Sales and Marketing Manager

Canyon RanchAug 2015 - Jul 2018 • 3 yrsCanyon Ranch is an award-winning health and wellness facility nestled in the heart of the Las Vegas strip, focusing on all things culinary, body rejuvenating and mental wellness.\n\nAs the Sales and Marketing Manager I was responsible to manage, train and support sales team by strategically developing marketing programs, sales tools and external platforms (advertisements, digital, social media, collateral) in relation to brand guidelines and revenue strategy.\n\nDevelop campaigns based on consumer insights and behaviors to provide marketing recommendations and strategies on large-scale programs coinciding with brand initiatives (i.e. loyalty programs, partnerships, cross marketing opportunities).
C

Program Design Specialist, Corporate

Caesars Entertainment CorporationSep 2013 - Aug 2015 • 2 yrsImplemented a pilot for a new revenue management system to ease the transaction between the customer and retail outlets for events within the Caesars Enterprise brand with trainings and SOP’s.\n\nLead a team of 5 to create strategy for 700+ events per year for Caesars Entertainment Nevada and Atlantic City Resort and Casinos focused on analytical consumer trends. Responsible for creating nationwide support and communicative documents inclusive of invitations, internal announcements per each hotel brand and standards.
C

Program Design Coordinator, Corporate

Caesars Entertainment CorporationMay 2013 - Sep 2013 • 5 mosManaged and prioritized up to 80 events at a time following brand guidelines per event. Events consisted of entertainment, shopping and retail, casino marketing and gaming.\n\nEffectively managed agencies, vendor relationships in creative concepts, meeting deadlines and brand budgets efficiently.

Education

S

St. John Fisher University

Bachelor’s Degree, Double Major in Sociology and Communication with Advertising concentration
C

Cornell University

Certificate in Marketing Strategy, Marketing

Similar Pangeans

Chynna V.

Experienced Digital Marketing Leader | Data-driven l Growth & Content Strategy
Growth Marketing Management • Email Marketing • Product Marketing • 20 years of exp. • New York, NY, US

Matthew Walker

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Maissa Moussa

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Growth Marketing Management • Growth Product Management • Data Analysis • 13 years of exp. • Tampa, FL, US

Sofian Ali

Principal Product Marketing Manager | B2B SaaS Growth Marketing (8+ Years)
Product Marketing • 8 years of exp. • Austin, TX, US

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategic Marketing Leader | SaaS, B2B & Employee Engagement | Brand Transformation, GTM & Digital Growth | Enterprise Impact
I’m a senior marketing leader with over 10 years of experience shaping growth, lifecycle, and engagement strategy across SaaS, enterprise, healthcare, hospitality, and B2B environments. I specialize in simplifying complex challenges, building scalable frameworks, and driving measurable outcomes that strengthen customer experience and business performance.\n\nMy work centers on creating clarity, alignment, and momentum—whether building onboarding journeys for 100k+ users, designing GTM campaigns, or partnering across product, analytics, creative, and client teams to bring strategy to life. I’m passionate about data-driven decision-making, thoughtful execution, and crafting marketing systems that are repeatable, intuitive, and grounded in customer understanding.\n\nSelect achievements include a 757% MoM engagement lift driven through lifecycle optimization and a multi-channel campaign that delivered $568K in the first 17 days and a 200% increase in revenue-driving actions. I enjoy bringing direction to complex environments and helping teams move forward with focus and confidence.\n\nIn addition to my core work, I occasionally support internal teams and trusted partners in an advisory capacity, helping diagnose gaps, clarify strategy, and strengthen messaging, positioning, and campaign planning. I bring a collaborative, grounded approach to every engagement and believe great work is built on partnership, transparency, and thoughtful execution.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Chynna V.

Experienced Digital Marketing Leader | Data-driven l Growth & Content Strategy
Growth Marketing Management • Email Marketing • Product Marketing • 20 years of exp. • New York, NY, US

Matthew Walker

Head of Marketing | Marketing Director | Brand Strategy Consultant
Growth Marketing Management • Creative & Brand Strategy • Content Marketing • 12 years of exp. • Richmond, VA, US

Maissa Moussa

Marketing leader with ABM, demand generation, and storytelling expertise, driving $198M+ growth. Open to part-time roles in strategic marketing.
Growth Marketing Management • Growth Product Management • Data Analysis • 13 years of exp. • Tampa, FL, US

Sofian Ali

Principal Product Marketing Manager | B2B SaaS Growth Marketing (8+ Years)
Product Marketing • 8 years of exp. • Austin, TX, US

Top Talent like Danielle are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Danielle Riolo

Growth Marketing Manager
Lee Center, NY, US
B2B Marketing
Campaign Management
Strategic Planning
Strategic Communications
Growth Marketing
Available for hire fromNegotiable
Contracts

Projects

Enterprise Lifecycle Strategy & Engagement Campaign (100K+ Users)

What the project was: Led the strategy and execution of a multi-channel lifecycle and engagement campaign for an enterprise SaaS platform supporting a distributed workforce. What I owned: Lifecycle and onboarding strategy Campaign architecture across email, in-platform, and internal channels Messaging framework and activation flows Measurement and reporting tied to engagement and revenue signals Results / impact: 757% month-over-month increase in engagement during launch Tens of thousands of actions completed within weeks Data used to create internal case studies that supported continued investment Skills highlighted: Lifecycle marketing · SaaS engagement · campaign strategy · analytics · stakeholder alignment

Q4 Revenue & Redemption Campaign for Enterprise Account

My role: Campaign strategist for seasonal narrative + curated redemption activation Context / challenge: A fortune 40 telecommunication company wanted to increase redemption during Q4, but do it in a way that felt human and on-brand—anchored in gratitude, not discounting or gimmicks. What I owned / delivered: Developed the “gratitude-led redemption” concept using November as a natural behavior trigger Recommended curated reward collections to make redemption easier and more relevant Built the multi-channel plan: 2 emails + warrants + banners Packaged performance results into a repeatable activation playbook Results / impact: ~32,000 emails sent 6,867 redemptions in the first 17 days $568K in reward value redeemed 200%+ month-over-month increase in redemptions Why it matters: Shows I can create emotionally resonant campaigns that also deliver hard ROI outcomes—ideal for SaaS customer marketing, lifecycle marketing, or growth marketing roles.

Work History

A

Senior Marketing Manager

AugeoLead marketing strategy, adoption, and engagement for enterprise implementations on the Workplace Engagement platform, supporting clients with 100K+ users. Develop scalable onboarding frameworks, campaign architectures, and lifecycle communication strategies that improve activation, retention, and cross-channel engagement. Partner closely with product, analytics, creative, and client success to align GTM roadmaps and drive measurable outcomes.\n\nSelect achievements:\n• Drove a 757% month-over-month lift in engagement through optimized lifecycle and campaign sequencing.\n• Launched a multi-channel campaign generating $568K in the first 17 days and a 200% increase in revenue-driving actions.\n• Built reusable onboarding and editorial frameworks now leveraged across multiple enterprise programs.\n• Support corporate initiatives across strategy, messaging, and digital experience enhancements.
D

Founder

delle MarketingProvided selective branding, digital strategy, and website development support for small businesses across hospitality, wellness, and service industries. Work included brand identity development, messaging frameworks, website builds, and foundational SEO and content strategy. Advisory work completed on a referral-only basis while maintaining full-time roles.
B

Senior Marketing Manager

Brand Networks, an Augeo companyApr 2023 - Mar 2024 • 1 yrDirected brand marketing, product positioning, and GTM strategy for BN, supporting clients including Walmart, Starbucks, and national retail brands. Led the company’s rebrand—including identity, naming, messaging, asset development, and internal rollout—resulting in unified positioning across enterprise stakeholders. Developed client-facing content, GTM materials, and proposal frameworks to support enterprise sales and platform adoption.\n\nSelect achievements:\n• Led BN’s company-wide brand transformation and integrated rollout.\n• Built GTM collateral and sales enablement tools used across enterprise accounts.\n• Managed product launch communications and digital engagement initiatives.
E

Marketing Director

Elior North AmericaJul 2020 - Aug 2022 • 2 yrs 2 mosElior North America is the parent company of Cura Hospitality specializing in contract foodservice across the United states. As a Marketing Director, I focused on developing and implementing marketing strategies with potential and current clients, develop quarterly digital campaigns alongside Business Development and their YOY goals and create branded marketing assets for internal and external resources.
T

Regional Growth and Marketing Manager

Towne ParkApr 2019 - Mar 2020 • 1 yrLead marketing initiatives for all field operational, Sales and Business development teams and external marketing strategy for over 1,000 locations nationwide inclusive of healthcare, hotel and commercial properties.
U

Field Marketing Manager

US Residential GroupMar 2018 - Apr 2019 • 1 yr 2 mosUS Residential was a multifamily real estate company across the US. \n\nMy role created analytical marketing strategy for properties across the East Coast and the Mid-West regions (approx. 28 properties) by using Google AdWords, Google Analytics, CRM as well as external and internal advertising sources to develop a 30% or higher retention rate and retain a 93%+ occupancy rate - the highest in my region since company creation.
C

Sales and Marketing Manager

Canyon RanchAug 2015 - Jul 2018 • 3 yrsCanyon Ranch is an award-winning health and wellness facility nestled in the heart of the Las Vegas strip, focusing on all things culinary, body rejuvenating and mental wellness.\n\nAs the Sales and Marketing Manager I was responsible to manage, train and support sales team by strategically developing marketing programs, sales tools and external platforms (advertisements, digital, social media, collateral) in relation to brand guidelines and revenue strategy.\n\nDevelop campaigns based on consumer insights and behaviors to provide marketing recommendations and strategies on large-scale programs coinciding with brand initiatives (i.e. loyalty programs, partnerships, cross marketing opportunities).
C

Program Design Specialist, Corporate

Caesars Entertainment CorporationSep 2013 - Aug 2015 • 2 yrsImplemented a pilot for a new revenue management system to ease the transaction between the customer and retail outlets for events within the Caesars Enterprise brand with trainings and SOP’s.\n\nLead a team of 5 to create strategy for 700+ events per year for Caesars Entertainment Nevada and Atlantic City Resort and Casinos focused on analytical consumer trends. Responsible for creating nationwide support and communicative documents inclusive of invitations, internal announcements per each hotel brand and standards.
C

Program Design Coordinator, Corporate

Caesars Entertainment CorporationMay 2013 - Sep 2013 • 5 mosManaged and prioritized up to 80 events at a time following brand guidelines per event. Events consisted of entertainment, shopping and retail, casino marketing and gaming.\n\nEffectively managed agencies, vendor relationships in creative concepts, meeting deadlines and brand budgets efficiently.

Education

S

St. John Fisher University

Bachelor’s Degree, Double Major in Sociology and Communication with Advertising concentration
C

Cornell University

Certificate in Marketing Strategy, Marketing

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.