Sofian Ali

Product Marketing Manager

Austin, TX, US

Tableau

Google Analytics

SQL

Data Analytics

Available for hire fromNegotiable

Principal Product Marketing Manager | B2B SaaS Growth Marketing (8+ Years)

Product marketer with 8+ years in B2B SaaS, specializing in building marketing functions from scratch (paid acquisition, email, website, content, CRM) and aligning cross-functionally with sales, product, and CS to connect marketing to revenue. Deep experience in PLG, ICP development, HubSpot, competitive intelligence, and sales enablement, using AI to accelerate execution. Works best in roles focused on clarifying the story, building GTM infrastructure, and establishing marketing as a real growth driver.

Work History

Founding Senior Product Marketing Manager

RealWork Labs• Led full-funnel product marketing for a Home Services SaaS company, owning positioning, demand generation, lifecycle email, website strategy, and sales enablement across the entire customer journey. • Built and optimized paid acquisition strategy across Google Ads and Meta, developing segmented ad groups with dedicated landing pages that generated ~50 inbound MQLs/month on a $6,500 monthly budget. • Led GTM for XM, the company's flagship AI Voice product; ran campaigns to 2,500 active customers and 6,000 prospects, hitting a 50% customer open rate (nearly 2x the SaaS industry average). • Overhauled the full website: restructured taxonomy, rewrote positioning around XM, redesigned navigation, and produced all page mockups and wireframes; organic traffic doubled within one quarter. • Implemented and optimized the full martech stack (Salesforce, HubSpot, Slack) with proper attribution tracking; established cross-functional GTM intake process and channel-level reporting across ads, email, website, and content.

Principal Product Marketing Manager

LeadVenture• Rebuilt demand generation strategy from fragmented campaigns to integrated full-funnel GTM, delivering a 30% increase in MQLs for four straight quarters. • Consolidated a fragmented portfolio into four solution packages, simplifying sales motions and increasing flagship product adoption by 25%. • Directed launch of two AI-powered solutions, creating positioning, sales enablement, and objection-handling guides that drove adoption above target within 90 days. • Designed a scalable GTM framework and messaging templates adopted across three brands, standardizing launch processes and cutting time-to-market by 20%. • Partnered with executives to deliver adoption and pipeline dashboards, shaping board-level budget and roadmap decisions. • Elevated category presence in automotive SaaS by leading podcasts, trade events, and analyst relations, boosting brand visibility and inbound pipeline.

Principal Product Marketing Manager, Envision

WorldStrides• Directed GTM overhaul across 15 programs, redefining positioning, pricing, and metrics to meet enrollment goals despite competitive headwinds. • Launched VETMED program from concept to adoption, aligning roadmap, MVP, and messaging to achieve an NPS of 73. • Partnered with CI to identify new value props, fueling a 23% YOY enrollment increase for two flagship programs. • Built executive-level reporting on marketing spend, revenue, and adoption that influenced strategic investment decisions. • Established cross-functional GTM operating rhythm across Product, Sales, and Marketing to accelerate campaign velocity and execution quality.

Senior Product Analyst, Real Estate and Consumer Services

UHCU• Directed omni-channel media spend across multiple products, reducing CPL by 30% while improving portfolio return by 37% YOY. • Built real estate lead attribution model that uncovered high-growth opportunities, improving lead targeting and prioritization. • Co-launched student loan product with messaging rooted in member insights, increasing cross-sell opportunities and retention. • Developed sustainable marketing roadmap balancing quick wins with longer-term growth initiatives.

Education

The University of Texas at Austin (McCombs School of Business)

Bachelor of Economics, Bachelor of Economics; Business Foundations

Product School

Product Management Certificate, Product Management

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