Maissa Moussa

Growth Marketing Manager

Growth Product Manager

Data Analyst

Tampa, FL, US

Team Management

Project Management

HubSpot

Tableau

PowerBI

Paid Ads

Salesforce

Campaign Monitor

Campaign Marketing

Campaign Management

Marketing Analytics

Market Analysis

Display Ads

Retargeting

Consulting

Blog Writing

Content Creation

Marketing

Advertising

Persuasive Writing

Content Planning

Agile Project Management

JIRA

Go-to-market Strategy

Account Management

Available for hire fromNegotiable

Marketing leader with ABM, demand generation, and storytelling expertise, driving $198M+ growth. Open to part-time roles in strategic marketing.

🌟 Marketing Leader Specializing in ABM & Demand Generation With over a decade of experience, I’ve driven $198M+ in revenue growth, scaled client acquisition by 30%, and optimized customer retention by 50% through innovative, data-driven marketing strategies. 📍 What I Bring: Expertise in crafting personalized ABM campaigns and multi-channel marketing programs. Global experience leading campaigns across NAM, EMEA, and APAC, tailoring strategies to diverse markets while delivering measurable ROI. Proficiency in industry-leading tools like Salesforce, HubSpot, Pardot, Demandbase, and Google Analytics. 🚀 Why Partner With Me? I’m passionate about creating marketing strategies that resonate, grow pipelines, and align with business goals. As a results-oriented and creative problem-solver, I thrive on helping companies achieve meaningful growth. 🔗 Let’s Collaborate: I’m actively seeking part-time opportunities where I can contribute to innovative campaigns and drive impactful results.

Projects

The Family Office: Investment Platform – Go To Market Campaign

Campaign Overview: This campaign focuses on introducing and promoting an online investment platform, leveraging creative and strategic marketing efforts to build awareness, engage potential investors, and drive conversions. The campaign takes a multi-faceted approach, highlighting key value propositions that appeal to target audiences across different stages of their investment journey. Key Campaign Elements: Objective: -To position the platform as a trusted, user-friendly, and innovative solution for online investments. -Drive user sign-ups, platform engagement, and investment activity through impactful messaging. Creative Concepts: -"Instant": Highlights the platform’s ability to deliver quick, seamless investment opportunities. The message focuses on speed, ease of use, and instant access to investment options. -"You Are in Control": Empowers the audience by emphasizing features like customization, flexibility, and transparency, giving users full control over their investments. Target Audience: -Beginner Investors: Looking for an easy, user-friendly entry into the investment world. -Experienced Investors: Interested in advanced tools, personalized insights, and control over their portfolios. Marketing Approach: -Localized Content: Bilingual messaging (English and Arabic) ensures cultural relevance and resonates with a diverse audience base. Multi-Channel Advertising: -Carousel Ads: Showcase multiple features and benefits in an engaging, swipeable format. -Static Ads: Deliver concise and impactful messages. -Teaser Campaign: Builds anticipation through countdowns and sneak peeks before the full launch. Platform Highlights: -Instant Access: Quick sign-ups and immediate access to investment opportunities. -User Control: Intuitive tools that allow users to tailor their portfolios and monitor performance. -Localization: Culturally relevant visuals and messaging to appeal to specific regional markets.See More

Hexagon's Construction Solutions Campaign

Campaign Overview: Hexagon’s campaign promotes its end-to-end engineering and construction solutions, addressing industry challenges like inefficiencies, cost overruns, and data silos. The focus is on digital transformation, workflow optimization, and data-driven decision-making to empower construction companies and drive operational excellence. Key Campaign Messages: -Overcome Challenges: Simplify workflows, reduce inefficiencies, and improve collaboration. -Maximize Outcomes: Boost efficiency by up to 15% with integrated solutions. -Lead Digital Transformation: Enable real-time collaboration and predictive insights. Target Audience: -C-Suite Executives and Project Managers for strategic alignment. -Field Engineers and Procurement Managers focused on on-site productivity and material management. Core Strategy: -Content Creation: Leverage whitepapers, case studies, and video snippets to highlight value. -Targeted Channels: LinkedIn carousel ads, personalized email campaigns, and webinars. -Performance Goals: Achieve 62% account engagement, 10% lead-to-opportunity conversion, and $12M pipeline growth. Why Hexagon? Hexagon’s solutions integrate workflows, promote material sustainability, and enable proactive decision-making through predictive analytics, ensuring better project outcomesSee More

Work History

Principal Campaign Manager/Global Campaigns and Demand Generation

Hexagon Asset Lifecycle Intelligence Full-time Employee•Directed global ABM strategies for SaaS solutions (EcoSys™, SDx2, Jovix®, Intergraph Smart® Completions, Intergraph Smart® Materials and iConstruct™) across NAM, EMEA, LATAM, and APAC, driving a 62% lift in account engagement and contributing to a $25M pipeline. •Managed a $250K media budget, optimizing LinkedIn, Google Ads, and Demandbase campaigns to generate 5.8M impressions and achieve 44,000+ ad clicks. •Directed personalized email campaigns using Pardot and Salesforce, achieving a 12.83% open rate, 1.27% CTR, and 4.81% submission rate, exceeding industry benchmarks. •Collaborated with cross-functional teams, aligning marketing strategies with regional sales goals and advancing 137 sales opportunities. •Partnered with industry influencers for thought leadership initiatives, achieving 152K+ podcast downloads. •Developed campaign landing pages via Uberflip, increasing engagement rates by 38% above industry standards. •Mentored and onboarded new team members, aligning their goals with ABM best practices for optimal campaign execution.

Marketing Team Manager / Product Owner

The Family Office Full-time EmployeeJul 2021 - Dec 2022 • 1 yr 6 mos•Developed lifecycle marketing strategies, leveraging data-driven insights and targeted campaigns to achieve a 30% increase in SQLs and a 20% boost in client conversions. •Managed a $376K marketing budget, reducing CPA by optimizing paid media campaigns and leveraging data insights to improve ROI. •Built and led an 8-member team, including SEO specialists, PR strategists, and content marketers, fostering collaboration and efficiency. •Established go-to-market (GTM) roadmaps, aligning marketing goals with business objectives and ensuring impactful brand positioning.

Senior Digital Marketing Account Manager

Mindfield Digital Contract EmployeeJul 2020 - Feb 2021 • 8 mos•Achieved 30% revenue growth during COVID, securing $100K in new business deals and expanding the agency’s market presence. •Directed multi-channel campaigns for high-profile clients such as Nova Water and SALIC, leading to significant market penetration. •Implemented workflow automation via Asana, enhancing internal team productivity by 40%.

Digital Account Manager / Senior Marketing Account Team Manager

Mirum Agency Full-time EmployeeNov 2014 - Jun 2020 • 5 yrs 8 mos•Served as the Lead Account Manager for Zain Telecommunications, managing all marketing initiatives to align with their year-over-year (YoY) strategic objectives and business vision. •Developed and executed retention-focused marketing campaigns, driving $198M in revenue and increasing engagement by 50%. •Led integrated B2B and B2C marketing campaigns across digital and traditional channels, collaborating with multidisciplinary teams, including designers, copywriters, and social media specialists. •Acted as the primary liaison between Zain and agency teams, translating strategic goals into actionable marketing initiatives that strengthened Zain’s brand positioning and drove customer engagement. •Oversaw the execution of high-impact campaigns, ensuring alignment with Zain’s business objectives and creative vision, including: o Zain Bahrain Ramadan Campaign: https://www.youtube.com/watch?v=w_Me4SJnPmQ o Zain Dangerous Prepaid Campaign: https://www.youtube.com/watch?v=t4idI2A5wY0 o Zain eSIM Launch Campaign: https://www.youtube.com/watch?v=1kdEMsP9-lQ o Zain Customer App Campaign: https://www.youtube.com/watch?v=0CWCJGxn4JA •Expanded the agency’s client portfolio by identifying new business opportunities, building strong client relationships, and contributing to revenue growth. •Delivered strategic creative briefs and campaign evaluations that aligned with Zain's objectives while maintaining high-quality standards.

Education

University of Balamand

Bachelor of Science, Public Health & Developmental SciencesSep 2004 - Jun 2007

University of South Florida

Certificate , Business Analytics Science Jan 2025 - Present

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call