Andy Murphy

Product Manager

Flagstaff, AZ, US

Software Development

Product Management

Agile

SaaS

JIRA

Available for hire fromNegotiable

Contracts

Fractional Product Manager | Digital Strategist

Fractional Product Manager passionate about helping startups and small businesses turn ideas into impactful solutions. With over a decade of experience in product management and digital strategy, I specialize in creating strategic roadmaps, managing cross-functional teams, and enhancing user experiences. From leading over 40 marketing campaigns as Head of Marketing at MobileMustHave to driving innovation in SaaS products at ServicePower and FieldAware, I thrive at the intersection of strategy and execution. Outside of work, I enjoy exploring the outdoors and sharing my adventures as a full-time RVer.

Projects

ServicePower HUB - SaaS Software

I built ServicePower HUB from the ground up, consolidating three tools into a single platform for customer use. The system automated job completion flows and streamlined the transfer of information between service technicians, warranty companies, and customers. For this project, we utilized an existing backend but developed the web application entirely from scratch. The web app was designed primarily for office use but was also responsive, enabling technicians to use it in the field on tablets. As a web-based interface, it did not require app store approvals for updates and supported offline functionality through local caching. The project took about a year to progress from concept to MVP (Minimum Viable Product) and to onboard its first users. Overall, the project was highly successful. Major brands requesting work orders began receiving real-time updates, while service shops appreciated the program's ease of use and the reduced data entry enabled by its all-in-one design. ServicePower’s revenue also increased as a result. Add-on features within HUB, along with licenses purchased by major brands, drove further adoption.See More

Custom Shopify Subscription App

Client needed an app for their shopify store. All "off the shelf" options didn't support the flow they needed for their business. I designed an app for them based on the shopify subscription API. This allowed the customer checkout flow to all happen with one gateway and shopify's checkout flow. I found a dev team that could build the app and who could implement it. The app runs daily and collects money for their recurring monthly business. This generates over 1/3 of their annual revenue. The App requires very little upkeep and currently runs on the customers AWS. There is no monthly fees since they own the app and have a server. See More

MVNO Carrier - Customer Portal Development

Objective: Create a customer portal to provide real-time account data and usage insights for a small business with no internal development team. Challenge: The client lacked technical expertise and a development team. They had only a rough concept of their needs and goals for the portal. Approach: Requirements Gathering: Conducted detailed requirements meetings to understand the client’s vision and pain points, converting abstract ideas into clear, actionable goals. Scope Development: Created a comprehensive scope document to guide the development process and ensure alignment with client expectations. Vendor Coordination: Sourced and managed development resources, obtaining quotes, timelines, and ensuring cost-effective execution. Project Execution: Oversaw the portal's development, ensuring timely delivery while addressing stakeholder feedback. Feature Management: Transitioned to managing ongoing development, incorporating ideas from marketing, customer service, and support teams. Conducted regular reviews to prioritize features, create development cycles, and manage releases. Product Marketing: Collaborated with marketing to announce major new features and create educational materials to drive user adoption. Outcome: Delivered a functional, user-friendly portal that addressed the client’s immediate needs and provided a scalable foundation for future development. Enhanced cross-department collaboration by integrating diverse stakeholder feedback into the product roadmap. Improved customer satisfaction through real-time account insights, reduced manual work for internal teams, and streamlined processes with automation.See More

Work History

Fractional Product Manager

FreelanceFreelancerHelping Startups and Small Businesses Achieve Product Success I specialize in providing tailored Product Management solutions for startups and small businesses launching new apps, kicking off programs, or scaling operations without committing to a full-time hire. With over a decade of SaaS experience, I partner with teams to overcome their unique challenges and bring clarity to their product development journey. In this role, I can step into any part of the Product Manager's responsibilities, including: Strategic roadmapping and feature scoping. User feedback analysis and feature prioritization. Release cycle management and stakeholder alignment. Product marketing and communication with cross-functional teams. I excel at tailoring my communication to suit diverse audiences, from developers to investors. Whether simplifying technical details for stakeholders or diving deep into user feedback with product teams, I ensure everyone has the insights they need to succeed. One example of my impact: A client needed a customer portal to provide real-time account data, but they lacked a development team or technical expertise. I facilitated requirements gathering, translated ideas into a detailed scope document, secured quotes and timelines, and managed the development process. Once launched, I drove feature iteration by integrating feedback from marketing, customer service, and support teams, ensuring the portal evolved to enhance the user experience. My tools and methodologies adapt to each client’s needs, leveraging platforms like Jira, Notion, and Figma while often employing Scrum to streamline midsize teams. By embedding myself as a part of their team, I deliver the strategic guidance, process organization, and actionable results they need to succeed—all with a personal touch and a focus on their vision.

Head Of Digital

MobileMustHave.comContract EmployeeSpearheaded the successful migration to Shopify Plus, transforming the e-commerce platform for scalability and operational efficiency. Designed and launched a custom Shopify subscription app, generating over $6M in revenue and improving customer retention through seamless subscription management. Architected an automated membership workflow, integrating Shopify with S2 Memberships (WordPress) to provide a cohesive user experience and streamline recurring revenue streams. Implemented cross-platform system integrations to improve backend processes, ensuring accurate synchronization between Shopify, WordPress, and other operational tools. Developed a robust analytics infrastructure to monitor and optimize the performance of digital tools and ensure alignment with growth objectives. Collaborated with internal teams and external developers to deliver customized technical solutions, meeting evolving business needs. Maintained hands-on involvement in technical troubleshooting and system upgrades, ensuring high platform reliability and customer satisfaction. Partnered with marketing teams to integrate technical solutions with promotional campaigns, increasing web traffic and enhancing the customer journey.

Product Owner

ServicePowerMar 2017 - Apr 2021 • 4 yrs 2 mosLed the development of ServicePower HUB, a SaaS platform tailored to the small business segment of the Field Service industry, enabling growth by addressing underserved market needs. Championed the design and launch of innovative features for the core software suite, creating new revenue streams and enhancing customer satisfaction through a data-driven approach to unmet market demands. Directed cross-functional teams across development, marketing, and sales, including offshore partners, to deliver projects on time and within scope. Strategically enhanced APIs and system integrations to expand ecosystem connectivity, driving product adoption and streamlining workflows for end users. Owned the entire product lifecycle, from ideation to launch, conducting market analysis, gathering user feedback, and iterating on product improvements to maintain competitive advantage. Spearheaded product marketing efforts, including launching new features at trade shows, facilitating customer demos, and supporting sales teams to onboard new clients. Acted as the primary liaison between stakeholders, development teams, and customers, ensuring alignment on product vision, priorities, and deliverables. Showcased technical expertise and market knowledge during live events, building relationships with potential customers and closing new accounts.

Director of Product

FieldAwareFull-time EmployeeAug 2012 - Dec 2016 • 4 yrs 5 mosDefined and executed the strategic product roadmap, aligning development priorities with customer needs and business goals while effectively communicating progress to the CEO, Board of Directors, and cross-functional teams. Championed feature development and prioritization, integrating insights from customers, stakeholders, and market trends to enhance product-market fit and deliver user-centric solutions. Spearheaded the transition to agile release cycles, streamlining development processes, reducing release timelines, and increasing the frequency of impactful product updates. Relocated to Dublin to lead international development efforts, expanding the team and fostering collaboration across global offices, resulting in improved synergy and delivery of high-quality features. Played a pivotal role in stabilizing product marketing cycles, ensuring timely communication of updates and feature releases to internal teams and customers. Collaborated with stakeholders across all levels, from executives and shareholders to developers and offshore teams, to drive successful execution of special projects and initiatives.

Education

University of Phoenix

Business, Green & Sustainable Enterprise Management2011 - 2014

Collin College

Business, General Business2007 - 2011

Plano Senior High School

Diploma, General Studies2005 - 2007

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