Lauren R.

Product Manager

Operations Manager

Birmingham, AL, US

Product Management

Product Strategy

Leadership

Strategic Planning

Problem Solving

Collaboration

Psychology

Analytics

Cross-functional collaboration

Communication

Interpersonal Communication

Design Thinking

User Research

User-Centered Design

Human-centered design

Prototyping

User Flows

Usability Testing

Growth

Operations Management

Business Strategy

Process Optimization

Process Improvement

Competitive Analysis

Client Management

Management

Team Management

Group Leadership

Start-ups

Available for hire fromNegotiable

Fractional Product Leader | Helping SaaS Companies Build, Ship, and Scale

With nearly a decade in SaaS product management, I’ve led teams through 0→1 launches, scaling multi-million-user platforms, and aligning vision with execution across social, marketing, and healthcare tech. I bring a balance of strategy and systems thinking to help teams align on priorities, ship faster, and deliver meaningful results. As a fractional PM/CPO, I partner with companies that need seasoned product leadership to connect vision with execution.

Projects

Social Media Planning & Strategy Creator Platform Rebuild & Scale-Up

When I joined this established social media SaaS company, the business had hit a plateau. The mobile apps were buggy, the infrastructure couldn’t handle the growing user base, and the product had outgrown its original purpose as a single-platform Instagram planner. The challenge was to rebuild the product from the ground up, improve scalability, and reposition it as a comprehensive social media suite for creators and brands. As Head of Product, I led the full redesign and rebuild of the web and mobile platforms in close collaboration with engineering, design, and data teams. We completely overhauled the architecture to improve stability and performance, resulting in faster load times and a dramatically improved user experience. At the same time, I defined a new multi-platform strategy — expanding the product to support additional social networks and building integrations with complementary creative tools like Canva and CloudSpot. I also introduced new strategic features including content planning enhancements, analytics dashboards, and AI-assisted content suggestions that empowered users to plan and publish more effectively across multiple channels. Beyond feature delivery, I focused on tightening the feedback loop between user behavior data, product decisions, and go-to-market execution to ensure we prioritized the most impactful improvements. These initiatives transformed the platform from a single-purpose app into a scalable, multi-platform suite, increasing revenue by 91% and new customer growth by 339%. The company’s foundation for cross-platform social management directly contributed to its long-term growth trajectory and eventual acquisition by a larger global brand.See More

Premium Stock Content Membership SaaS Platform Optimization

Membership SaaS Platform Optimization A rapidly scaling creative subscription platform had outgrown the systems it was built on. The company’s membership site was experiencing significant performance issues — slow load times, underutilized features, and inefficient internal workflows that limited growth. Pricing structures no longer aligned with production costs, and the team lacked a clear operational framework for scaling sustainably. Brought in as a senior operator and head of product strategy, I partnered directly with the founders to stabilize the business and strengthen its digital foundation. My work spanned across product management, operations, and team leadership. I conducted a full audit of the platform’s performance and customer experience, uncovering the key friction points that were contributing to churn and reduced engagement. Working closely with engineering, I led a complete optimization of the site’s infrastructure, improving load speed and performance metrics by over 45%. I established a roadmap for new member-facing features, introduced data-driven decision making into the product cycle, and collaborated with the creative and development teams to ensure brand consistency across all touchpoints. On the business side, I oversaw a successful repricing initiative that introduced tiered membership levels and improved average revenue per user by 20%. I also built internal systems to streamline creative production and project tracking, using Notion and Airtable to bring visibility across teams and ensure consistent delivery timelines. The result was a more stable, efficient, and profitable platform capable of supporting growth without overwhelming the team. The improvements increased user satisfaction, reduced friction for new members, and established a sustainable framework for ongoing feature development and scale.See More

Sports Media SaaS Growth & Analytics Infrastructure

I joined this early-stage sports media SaaS startup as one of its first employees, initially supporting the founder across strategy, client success, and product development. The company had a bold vision — helping collegiate and professional athletic programs deliver branded content directly to their athletes so they could build personal brands on social media — but the product was still an early MVP with no clients and limited infrastructure. I helped shape the company’s early growth from zero to dozens of high-profile athletic clients, beginning with our first partnership with a major NCAA basketball program. I built and led the client success and product functions simultaneously, implementing systems that would scale with growth. This included defining core engagement metrics, launching user behavior tracking, and introducing direct in-app communication tools to drive adoption. In parallel, I translated client feedback into a prioritized product roadmap, worked with engineering to design and release new features, and developed education resources and onboarding materials for both internal teams and clients. I also conducted on-site training sessions to ensure successful adoption by coaches, athletes, and program administrators. The impact was transformative — platform usage rose from 55% to 95%, renewal conversations were supported by concrete usage metrics, and feature development became data-driven and user-informed. The company’s rapid success ultimately positioned it for acquisition by a major player in the sports technology space.See More

Work History

Staff Product Manager

LinktreeFull-time EmployeeOct 2024 - Oct 2025 • 1 yr 1 mo

Product Management & Strategy Consultant

LunarLabFreelancerJun 2022 - Oct 2024 • 2 yrs 5 mos

Senior Product Manager

Include HealthFull-time EmployeeJan 2022 - Feb 2023 • 1 yr 2 mos

Head of Product

PlannFull-time EmployeeJul 2019 - Dec 2021 • 2 yrs 6 mos

Director of Product and Client Success

INFLCRFull-time EmployeeJul 2017 - Jul 2019 • 2 yrs 1 mo

Education

Samford University

Bachelor's Degree, Biology & Psychology

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