Alison Petroff

Instagram Ads

Content Creation

Content Development

TikTok

Creative Marketing

Content Management

Instagram Reels

Instagram

E-Commerce

Shopify

Available for hire fromNegotiable

Contracts

Innovative Social Media and Marketing Specialist

A young professional beginning their career journey with passion, ambition, and creativity. Experienced in social media management, digital marketing, and customer service across various industries including leisure clothing and hospitality.

Projects

Social Strategy Example

This social strategy deck was created for Noyah, a clean and conscious beauty brand rooted in eco-friendly values and ingredient transparency. The presentation outlines a thoughtful and modern content strategy to grow Noyah’s digital presence while deepening community engagement. The strategy includes: -Defined content pillars (Lifestyle, Community, Product Education, and Eco-Friendly Focus) -Platform bio refreshes to align tone and mission across Instagram, Facebook, and X -A refreshed brand voice that bridges youthful energy with a sophisticated, eco-conscious mindset -Detailed content bucket examples, such as UGC campaigns, Sustainability Spotlights, and Ingredient Education Series -Visual direction and moodboard to guide future content production -Thought starters for content creation, influencer strategy, and customer engagement -A brief competitive audit of Skin by Ella Rose and Saie Beauty, identifying opportunities for brand differentiation This deck showcases my ability to translate brand values into compelling, strategy-driven social content that informs, inspires, and builds lasting relationships with consumers.See More

Work History

Freelance Social Media Manager

Freelance● Create and implement customized social media strategies to boost brand visibility, engagement, and overall growth. ● Manage 5–7 client accounts across industries including fashion, real estate, and personal development, delivering tailored solutions and consistent results. ● Develop and oversee strategic content calendars and campaign concepts that align with each client’s brand goals—both short-term wins and long-term growth. ● Shoot, edit, and produce high-quality, on-brand content designed to resonate with target audiences and drive measurable engagement

Account Manager

Petty EcomPart-time Employee● Execute full-funnel Klaviyo email strategies for DTC brands, including flow builds, campaign planning, segmentation, and A/B testing. ● Manage email calendars that align with product launches, promotions, and brand goals—driving engagement and revenue growth. ● Collaborate with creatives, copywriters, and founders to deliver high-converting, on-brand content across digital touchpoints. ● Analyze email performance (OR, CTR, revenue), optimize campaigns, and iterate on subject lines, content, and send timing. ● Ensure consistent brand voice while personalizing messaging for segmented audiences to boost retention and customer connection

Account Coordinator

Gunn | Jerkens Marketing CommunicationsFull-time EmployeeDec 2023 - Aug 2024 • 9 mos● Led client branding and marketing strategies, ensuring seamless execution of campaigns. ● Oversee projects from beginning to end ensuring seamless execution across all departments. ● Collaborate with cross-functional teams and provide creative direction to achieve clients goals.

Digital Marketing Coordinator

WEBPRISMMay 2022 - Jan 2024 • 1 yr 9 mos-Successfully execute the launch of a brand affiliate program, manage affiliate relationships and payouts. -Write engaging copy content for clients such as blog posts, website content, and social media posts, that resonated with the target audience -Edit and manage client content in a website CMS, optimized the content for search engines, and maintained consistency across all platforms. -Develop content strategies that align with client business objectives by the creation of social calendars for Instagram and TikTok.

Education

University of Arizona

Bachelor of Arts - BA, Information Science & eSociety and Public Relations2019 - 2023

The American University of Rome

2022

Notre Dame Belmont

2016 - 2019

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