Top Talent like Abigail are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Abigail Mercer

Creative & Brand Strategist
UX Designer
UI Designer
St Paul, MN, US
UI/UX Design
Prototyping
Web Design
Webflow
Mobile Design
Animation
Product Design
Available for hire fromNegotiable
Contracts
UX/UI Designer | Web Design & Brand Identity
Your website has one job, and most of them are failing. I'm Abbi, a passionate UX/UI designer with 12 years of experience building research-driven websites and brand identities for small businesses and startups. I specialize in Webflow, which means custom, conversion-focused builds with zero templates and zero "that's just how the theme works" excuses. My process is simple: I figure out who your customers are, what they need, and where your current site is losing them. Then, I fix it. No mood boards before strategy. No pretty pages that can't convert. No Canva. I've worked with e-commerce brands, service businesses, and product startups across the US and UK. Most of them came in frustrated with a design that looked fine but did nothing. They left with sites they actually send people to. If you're looking for fast and cheap, I'm not your designer. If you're ready for a site that earns its keep, let's talk.

Projects

Ope! There's Poop

This project was a brand development and website design/dev project. This client wanted a mascot logo that stood out in their market, and leaned into the "locally owned in MN" vibe. The majority of the competitors in their local market utilized AI for their mascot logo. They wanted something custom and unique that would help with brand recall in a crowded market. This mascot logo was based on the owner's own dog, the color palette is based on the colors of the Saint Paul Saints and the Timberwolves, and their main font added character, while remaining professional. See More

TipTree User Dashboard | UX/UI Design

TipTree's dashboard design didn't fully explain to users what they were able to take advantage of, how it worked, or where to begin. It was an overwhelming list of functions with no explanation. We held a focus group to get a full understanding of the target users frustrations. We found users didn't understand how to fully use TipTree to their advantage. This was a big issue for the company, as it was the main cause for users canceling their subscriptions. After the focus group, I mapped out key functions their target users were unfamiliar with: -Landing pages -Booking Dash -CRM Understandably, the key users, being musicians, didn't know what a landing page was, how to use the booking dash, and why they should collect fan information. All of this was addressed in the redesign of their dashboard. See More

Cuyuna Energy & Electric | Brand Development & Website Design

This local electrician wanted to have a brand and website that felt local and vintage. They specifically asked for elements that spoke to renewable energy as well as traditional. The majority of their market utilized a lightning bolt as their brand icon. Because Cuyuna wanted a "vintage" feel, I felt the Edison Bulb would be a stronger brand association for them while still offering a clear idea of what their service is. We developed their website (completely custom and prototyped out first) in Webflow after we established their brand. I routinely update their site for them as they need. See More

Website Redesign | Brand Refresh

This client's original site had a lot of user frustrations and readability issues that needed to be addressed in order to improve overall conversion. We started by remapping their website and reestablishing the user flow. I did this using Figma. Once we solidified a new user flow, their main call to actions, and their overall goals of their site - we dove into refreshing their brand. They had a solid color palette, but it wasn't being utilized properly. The manner in which they used it created readability issues due to poor color contrast, and it didn't feel cohesive. I tightened up the color palette, checking for ADA compliance on the WebAIMs site; I also added a few icons to their library to help make their brand feel fully custom. See More

Fan Funnel for TipTree.io

TipTree.io wanted to create a QR Code for fans to scan during local shows with a few goals in mind. 1. Increase tip percentages for local musicians: due to the increase of a cashless world, local musicians are reporting a major hit with their tips during shows. With a QR Code being displayed on table tents at their shows, they can initiate a secure, cashless tip transaction for fans. Musicians who utilize this feature of TipTree.io have reported a higher tip percentage between 10%-12%. 2. Increase social media followers: Social media marketing is one of the quickest and cost effective ways of reaching a musicians audience. By placing social media icons on this fan funnel, it makes it simple for fans to navigate to social pages and hit the follow button to keep up with the artist. 3. Build an email marketing list: Many musicians on the TipTree.io platform don't understand how to build and utilize an email marketing list. Their focus is where it should be - on the music. With this fan funnel, artists can collect their fans name, email, and phone number and use that information to target fans and advertise future shows, album drops, single downloads, and merch. The value of this list is indescribable. *The project URL is the approved Figma design. To see this in action, you will need to attend a TipTree.io artists performance live. See More

Get Fish Slapped Web Redesign & Development

Get Fish Slapped is a marketing agency based in Sebring, FL. The owner reached out after connecting on a Facebook Entrepreneur group about needing an updated site that provides a higher conversion rate and engages their viewers leading to a high click-through rate. I updated their color palette to be ADA Compliant and to add a bit more pop to their website. I also updated their logo icon so it was more legible. I created all their icons and animated them to add subtle movement to the website. This site was prototyped prior to the build to ensure the overall flow guided the user to the appropriate channels to convert. Once the prototype was approved, I built the site in Wordpress using a combination of the Divi builder and custom CSS to create the customized site. Platforms used: Figma Adobe After Effects Adobe Illustrator Affinity Designer Wordpress - Divi Lottie See More

Flighty Fowl Branding & Web Design

Proclaimed the best mother-cluckin' chicken in the west, Flighty Fowl was in the market for a fun and engaging brand that stood out in a sea of food trucks. The owner wanted to have a mascot logo involving a bird with an aviator helmet, and wanted to use warm colors. They got a full brand identity and web design with me which included: Logo Color Palette Typography Iconography Patterns Truck Wrap Design Menu Design Web Design & Dev This site was prototyped using XD and built using EditorX in Wix. The client opted to manage the site on their own after a tutorial. Software: Adobe XD Adobe Illustrator Adobe InDesign WixSee More

TheraTec Website Redesign

The Challenge: Their old site was created by Bullseye Media in Minnesota. It was riddled with both visual design errors and user experience errors. Their sales people reported visitors were confused by their site and didn’t understand the technology TheraTec had to offer. The solution: I scraped the entire design created by Bullseye Media. Their new site design is branded properly and shows the technology they talk about, rather than showing images that had nothing to do with their business. We focused on providing information based on research to improve their conversion and the overall visual design. Their target audience: PT Clinicians. Tools Used: Figma Adobe Illustrator Spline 3D Blender Webflow (website dev platform) See More

Restore Neuro Rehab Site Design & Dev

Restore Neuro Rehab is a clinic located in Illinois. They got most of their clients from word of mouth, but recently had a lot of clients asking about a website so they could explore the services they have to offer, get to know the clinicians, and share it with their friends. They already had their logo and some branding items in place. I enhanced their color palette so it would be ADA Compliant, and created illustrations for their site. A few of these illustrations were animated to add a bit more movement to the site and to add a visual to the content that was provided. The site was prototyped with the goal being to get viewers to submit a form inquiry. Platforms: Figma Procreate Webflow Adobe Illustrator See More

Work History

A

UX/UI Designer

AMUX DesignsFreelancerAMUX Designs offers website design & dev, and brand identity development packages that are customized for each client. I also offer design subscriptions for businesses. These provide routine design work. These subscriptions include anything from logo design, web design prototyping in Figma, application user interface designs in Figma, print marketing, and even web development in Webflow depending on the subscription tier. My subscribers currently range from mid-sized businesses with frequent social media assets needed, print marketing, and landing pages to marketing companies that have an overflow of work and need to white label site designs, brand identities, and UX strategy.
A

UX/UI Designer | Web Designer

Advanced Recovery SpecialistsFull-time EmployeeSep 2021 - Oct 2023 • 2 yrs 2 mosAdvanced Recovery Specialists is a small medical device supply company. They also own several small companies under their umbrella that aim to spread awareness to patients about how to obtain medical equipment from your physician, and how it works with your insurance. My role covered a lot of areas in design including: website design and development, social media marketing strategy, product design and prototyping, print marketing design, interactive form design, and branding. When I came on-board, they lacked an overall brand and had no consistency making it difficult to make a lasting impression on their audience. I redesigned their logo, created a brand guide, established a social media strategy, and developed a website. This lead to an increase in their presence online which lead to an increase in their leads. After having been there for nearly a year, the owner wanted me to get more involved in their product development. They decided to branch out of distribution and offer their own medical device solutions for at-home therapy. I began the product design process with sketches to scale and built 3D models in Blender to send to the 3D printer so they could create a live 3D model of the product. Once my involvement grew from web and branding designer to UX/UI Designer & Product Designer, I decided to implement a project management system for the company to help improve communication across all the vastly different projects I had going at one time. I opted to implement a Trello board. The owner loved how I set this up and opted to implement the project management system company wide - across all departments to help cutdown on miscommunication between staff and ensure patient care was at the top of the list. Platforms Used During this Role: Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Acrobat Figma Blender HootSuite HubSpot Webflow Meta Business Suite Google Analytics
R

User Experience Designer

reTHINK DigitalApr 2018 - Dec 2019 • 1 yr 9 mosI met with clients who were interested in a website design. I created the prototype using Adobe XD and created all assets using Adobe Illustrator. I then developed these sites using WordPress (Divi).
Y

Teacher

Young Rembrandts FranchiseOct 2018 - May 2019 • 8 mosI went to various elementary schools in the area to teach an art class in an afterschool program. My classes consisted of anywhere between 10 - 20 kids all varying ages. I taught color theory, art history, and more.
B

Newborn Photographer

Bella Baby PhotographyMay 2018 - Sep 2018 • 5 mosI went to various hospital maternity wards and sold photography sessions; set the scenes, captured the images, and edited the photos.

Education

U

University of Arizona

Bachelor of Fine Arts - BFA
U

University of Minnesota

Bachelor of Fine Arts - BFA
I

Interactive Design Foundation

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
UX/UI Designer | Web Design & Brand Identity
Your website has one job, and most of them are failing. I'm Abbi, a passionate UX/UI designer with 12 years of experience building research-driven websites and brand identities for small businesses and startups. I specialize in Webflow, which means custom, conversion-focused builds with zero templates and zero "that's just how the theme works" excuses. My process is simple: I figure out who your customers are, what they need, and where your current site is losing them. Then, I fix it. No mood boards before strategy. No pretty pages that can't convert. No Canva. I've worked with e-commerce brands, service businesses, and product startups across the US and UK. Most of them came in frustrated with a design that looked fine but did nothing. They left with sites they actually send people to. If you're looking for fast and cheap, I'm not your designer. If you're ready for a site that earns its keep, let's talk.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Abigail are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Abigail Mercer

Creative & Brand Strategist
UX Designer
UI Designer
St Paul, MN, US
UI/UX Design
Prototyping
Web Design
Webflow
Mobile Design
Animation
Product Design
Available for hire fromNegotiable
Contracts

Projects

Ope! There's Poop

This project was a brand development and website design/dev project. This client wanted a mascot logo that stood out in their market, and leaned into the "locally owned in MN" vibe. The majority of the competitors in their local market utilized AI for their mascot logo. They wanted something custom and unique that would help with brand recall in a crowded market. This mascot logo was based on the owner's own dog, the color palette is based on the colors of the Saint Paul Saints and the Timberwolves, and their main font added character, while remaining professional.

TipTree User Dashboard | UX/UI Design

TipTree's dashboard design didn't fully explain to users what they were able to take advantage of, how it worked, or where to begin. It was an overwhelming list of functions with no explanation. We held a focus group to get a full understanding of the target users frustrations. We found users didn't understand how to fully use TipTree to their advantage. This was a big issue for the company, as it was the main cause for users canceling their subscriptions. After the focus group, I mapped out key functions their target users were unfamiliar with: -Landing pages -Booking Dash -CRM Understandably, the key users, being musicians, didn't know what a landing page was, how to use the booking dash, and why they should collect fan information. All of this was addressed in the redesign of their dashboard.

Cuyuna Energy & Electric | Brand Development & Website Design

This local electrician wanted to have a brand and website that felt local and vintage. They specifically asked for elements that spoke to renewable energy as well as traditional. The majority of their market utilized a lightning bolt as their brand icon. Because Cuyuna wanted a "vintage" feel, I felt the Edison Bulb would be a stronger brand association for them while still offering a clear idea of what their service is. We developed their website (completely custom and prototyped out first) in Webflow after we established their brand. I routinely update their site for them as they need.

Website Redesign | Brand Refresh

This client's original site had a lot of user frustrations and readability issues that needed to be addressed in order to improve overall conversion. We started by remapping their website and reestablishing the user flow. I did this using Figma. Once we solidified a new user flow, their main call to actions, and their overall goals of their site - we dove into refreshing their brand. They had a solid color palette, but it wasn't being utilized properly. The manner in which they used it created readability issues due to poor color contrast, and it didn't feel cohesive. I tightened up the color palette, checking for ADA compliance on the WebAIMs site; I also added a few icons to their library to help make their brand feel fully custom.

Fan Funnel for TipTree.io

TipTree.io wanted to create a QR Code for fans to scan during local shows with a few goals in mind. 1. Increase tip percentages for local musicians: due to the increase of a cashless world, local musicians are reporting a major hit with their tips during shows. With a QR Code being displayed on table tents at their shows, they can initiate a secure, cashless tip transaction for fans. Musicians who utilize this feature of TipTree.io have reported a higher tip percentage between 10%-12%. 2. Increase social media followers: Social media marketing is one of the quickest and cost effective ways of reaching a musicians audience. By placing social media icons on this fan funnel, it makes it simple for fans to navigate to social pages and hit the follow button to keep up with the artist. 3. Build an email marketing list: Many musicians on the TipTree.io platform don't understand how to build and utilize an email marketing list. Their focus is where it should be - on the music. With this fan funnel, artists can collect their fans name, email, and phone number and use that information to target fans and advertise future shows, album drops, single downloads, and merch. The value of this list is indescribable. *The project URL is the approved Figma design. To see this in action, you will need to attend a TipTree.io artists performance live.

Get Fish Slapped Web Redesign & Development

Get Fish Slapped is a marketing agency based in Sebring, FL. The owner reached out after connecting on a Facebook Entrepreneur group about needing an updated site that provides a higher conversion rate and engages their viewers leading to a high click-through rate. I updated their color palette to be ADA Compliant and to add a bit more pop to their website. I also updated their logo icon so it was more legible. I created all their icons and animated them to add subtle movement to the website. This site was prototyped prior to the build to ensure the overall flow guided the user to the appropriate channels to convert. Once the prototype was approved, I built the site in Wordpress using a combination of the Divi builder and custom CSS to create the customized site. Platforms used: Figma Adobe After Effects Adobe Illustrator Affinity Designer Wordpress - Divi Lottie

Flighty Fowl Branding & Web Design

Proclaimed the best mother-cluckin' chicken in the west, Flighty Fowl was in the market for a fun and engaging brand that stood out in a sea of food trucks. The owner wanted to have a mascot logo involving a bird with an aviator helmet, and wanted to use warm colors. They got a full brand identity and web design with me which included: Logo Color Palette Typography Iconography Patterns Truck Wrap Design Menu Design Web Design & Dev This site was prototyped using XD and built using EditorX in Wix. The client opted to manage the site on their own after a tutorial. Software: Adobe XD Adobe Illustrator Adobe InDesign Wix

TheraTec Website Redesign

The Challenge: Their old site was created by Bullseye Media in Minnesota. It was riddled with both visual design errors and user experience errors. Their sales people reported visitors were confused by their site and didn’t understand the technology TheraTec had to offer. The solution: I scraped the entire design created by Bullseye Media. Their new site design is branded properly and shows the technology they talk about, rather than showing images that had nothing to do with their business. We focused on providing information based on research to improve their conversion and the overall visual design. Their target audience: PT Clinicians. Tools Used: Figma Adobe Illustrator Spline 3D Blender Webflow (website dev platform)

Restore Neuro Rehab Site Design & Dev

Restore Neuro Rehab is a clinic located in Illinois. They got most of their clients from word of mouth, but recently had a lot of clients asking about a website so they could explore the services they have to offer, get to know the clinicians, and share it with their friends. They already had their logo and some branding items in place. I enhanced their color palette so it would be ADA Compliant, and created illustrations for their site. A few of these illustrations were animated to add a bit more movement to the site and to add a visual to the content that was provided. The site was prototyped with the goal being to get viewers to submit a form inquiry. Platforms: Figma Procreate Webflow Adobe Illustrator

Work History

A

UX/UI Designer

AMUX DesignsFreelancerAMUX Designs offers website design & dev, and brand identity development packages that are customized for each client. I also offer design subscriptions for businesses. These provide routine design work. These subscriptions include anything from logo design, web design prototyping in Figma, application user interface designs in Figma, print marketing, and even web development in Webflow depending on the subscription tier. My subscribers currently range from mid-sized businesses with frequent social media assets needed, print marketing, and landing pages to marketing companies that have an overflow of work and need to white label site designs, brand identities, and UX strategy.
A

UX/UI Designer | Web Designer

Advanced Recovery SpecialistsFull-time EmployeeSep 2021 - Oct 2023 • 2 yrs 2 mosAdvanced Recovery Specialists is a small medical device supply company. They also own several small companies under their umbrella that aim to spread awareness to patients about how to obtain medical equipment from your physician, and how it works with your insurance. My role covered a lot of areas in design including: website design and development, social media marketing strategy, product design and prototyping, print marketing design, interactive form design, and branding. When I came on-board, they lacked an overall brand and had no consistency making it difficult to make a lasting impression on their audience. I redesigned their logo, created a brand guide, established a social media strategy, and developed a website. This lead to an increase in their presence online which lead to an increase in their leads. After having been there for nearly a year, the owner wanted me to get more involved in their product development. They decided to branch out of distribution and offer their own medical device solutions for at-home therapy. I began the product design process with sketches to scale and built 3D models in Blender to send to the 3D printer so they could create a live 3D model of the product. Once my involvement grew from web and branding designer to UX/UI Designer & Product Designer, I decided to implement a project management system for the company to help improve communication across all the vastly different projects I had going at one time. I opted to implement a Trello board. The owner loved how I set this up and opted to implement the project management system company wide - across all departments to help cutdown on miscommunication between staff and ensure patient care was at the top of the list. Platforms Used During this Role: Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Acrobat Figma Blender HootSuite HubSpot Webflow Meta Business Suite Google Analytics
R

User Experience Designer

reTHINK DigitalApr 2018 - Dec 2019 • 1 yr 9 mosI met with clients who were interested in a website design. I created the prototype using Adobe XD and created all assets using Adobe Illustrator. I then developed these sites using WordPress (Divi).
Y

Teacher

Young Rembrandts FranchiseOct 2018 - May 2019 • 8 mosI went to various elementary schools in the area to teach an art class in an afterschool program. My classes consisted of anywhere between 10 - 20 kids all varying ages. I taught color theory, art history, and more.
B

Newborn Photographer

Bella Baby PhotographyMay 2018 - Sep 2018 • 5 mosI went to various hospital maternity wards and sold photography sessions; set the scenes, captured the images, and edited the photos.

Education

U

University of Arizona

Bachelor of Fine Arts - BFA
U

University of Minnesota

Bachelor of Fine Arts - BFA
I

Interactive Design Foundation

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.