Aaron Ondler

UX leader and product designer with 20+ years building scalable enterprise B2B SaaS products. Expertise in building unified design systems, mentoring design teams, and delivering data-driven product solutions through user research. Balances strategic leadership with hands-on design execution to drive cross-functional product success.

Projects

Portfolio Case Studies

Contact me for password.

Work History

UX/Product Design Lead

Hudson MXDec 2022 - Oct 2024 • 1 yr 11 mos• Led UX and product design across 20 global scrum teams, improving product usability by 30%. • Partnered closely with product managers and engineering leads to define requirements and ensure feasible solutions. • Developed and implemented a comprehensive design system, reducing UI inconsistencies and accelerating development cycles for a team of designers and developers by 25%. • Implemented accessibility improvements, achieving WCAG 2.1 AA compliance. • Applied Agile UX principles to streamline design processes across teams, significantly enhancing collaboration and accelerating product development cycles. • Conducted quantitative and qualitative user research to drive data-driven decisions and boost user engagement. • Finalist for HMX Elite awards: ‘Achieve That Extra Mile’ and ‘Innovator of the Year’ for product innovation and collaboration. • Provided strategic guidance to UX and product designers, enhancing team performance and growth.

Director of UX/Product Design

Comscore, Inc.Mar 2021 - Oct 2022 • 1 yr 8 mos• Directed UX and product design for 40+ digital products, contributing to $400M in annual revenue. • Implemented Lean UX methodology with rapid iteration, doubling design delivery speed. • Architected and rolled out a comprehensive design system, unifying the user experience across multiple products. • Led weekly design reviews with product and engineering stakeholders to align on technical constraints and optimize implementation efficiency. • Collaborated with C-level executives to align UX strategy with business goals, resulting in a 22% increase in customer satisfaction scores.

Senior UX/Product Design Manager

Comscore, Inc.Jan 2016 - Mar 2021 • 5 yrs 3 mos• Streamlined design workflows between TV and Digital divisions, reducing project timelines by 15% with Lean UX methodologies. • Conducted quantitative and qualitative user research with industry partners, improving customer satisfaction by 25%. • Rebranded web applications, enhancing brand consistency and user engagement.

UX/Product Design Manager (Rentrak)

Comscore, Inc.May 2011 - Jan 2016 • 4 yrs 9 mos• Led UX and product design for 20 public websites and SaaS platforms, improving user flows and reducing bounce rates. • Spearheaded a 'Report Builder' tool for TV analytics, collaborating with engineering and product teams to successfully consolidate 200+ reports into one unified interface. • Reduced design iteration cycles 40% through rapid prototyping of wireframes and user flows. • Collaborated with marketing team to standardize UI elements, strengthening brand cohesion.

Senior UX/Product Designer (Rentrak)

Comscore, Inc.Mar 2003 - May 2011 • 8 yrs 3 mos• Led UX and product design for multiple digital applications and websites while collaborating with marketing team. • Conducted usability testing, A/B testing, and user interviews, reducing user error rates by 20%. • Designed and developed an e-commerce site for 40,000 local DVD and video retailer stores. • Built the UX/product team from ground up, establishing design processes while serving as lead designer.

Education

Iowa State University

Architecture and Graphic Design

Lane Community College

Associate in Arts (AA), Graphic Design

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