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LuxCitizenship

Pangea helped LuxCitizenship launch a new product

LuxCitizenship found a key design hire on Pangea to help bring a new product to life, broadening their global footprint amid a challenging legal environment.
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Company Overview

LuxCitizenship

LuxCitizenship provides services to help clients obtain Luxembourg citizenship through ancestry. They streamline the otherwise timely and expensive process through eligibility testing, European relocation services, and genealogical research. LuxCitizenship has helped over 2,400 American clients obtain citizenship in Luxembourg – 12.5% of all Luxembourg Dual Citizens living in the United States.
Founded
2015
Company Size
2-10 employees
Industry
Immigration Services / Legal Tech
LinkedIn
Profile
Website
Website
THE CHALLENGE

Launching an ambitious new product

With the success of LuxCitizenship in helping clients obtain citizenship, the company saw the opportunity to help more people obtain citizenship in other EU countries and expand into the broader EU citizenship market. With this expansion, the company needed to elevate its visual identity and marketing materials to communicate a sense of trust, professionalism, and warmth – critical traits in a field where clients make deeply personal, high-stakes decisions.

“Citizenship EU is a spin-off company from LuxCitizenship... the challenge inherently was taking an established brand that’s been around for nine years and spinning off a brand new brand.” – Daniel Atz

While LuxCitizenship’s internal team was strong in operations and client service, they lacked dedicated design support to execute high-quality visuals for web, social, and print assets. The challenge was finding a designer who could quickly grasp the nuances of citizenship-by-investment and translate complex, legal-heavy concepts into accessible and elegant visuals. 

“We were trying to give a fresh look to an older brand while launching the next phase for us – an app versus a service – so it’s a more technological thing.”
Daniel Atz
Founder of LuxCitizenship
THE Solution

LuxCitizenship partnered with Pangea to hire a fractional Graphic Designer to launch Citizenship.EU

In September 2025, LuxCitizenship launched Citizenship.EU, a sister company to scale this expertise across Europe.

Pangea introduced Luis, a senior graphic designer whose experience in branding and digital product design made him an ideal fit.

Working closely with LuxCitizenship’s leadership, Luis led several key design initiatives:

  • Logo and visual identity design for both LuxCitizenship and Citizenship.EU
  • Website design for Citizenship.EU, including user flow, UI layout, and visual assets
  • Marketing and presentation materials, including videos, pitch decks, and whitepapers
Gallery
“With Luis, we’re definitely very satisfied. I think he’s a great talent.”
Daniel Atz
Founder of LuxCitizenship
Talent highlight

Luis

Luis joined the team as a fractional Graphic Designer and has continued to support the team through multiple projects. Luis’s work bridged the gap between LuxCitizenship’s established identity and the sleek, modern look that Citizenship.EU needed to attract a tech-forward audience. His attention to detail and commitment to consistency allowed the new brand to emerge as distinct yet recognizable within the broader LuxCitizenship family. LuxCitizenship plans to continue working with Luis in the long term thanks to his contributions.
Talent highlight

Luis

Luis joined the team as a fractional Graphic Designer and has continued to support the team through multiple projects. Luis’s work bridged the gap between LuxCitizenship’s established identity and the sleek, modern look that Citizenship.EU needed to attract a tech-forward audience. His attention to detail and commitment to consistency allowed the new brand to emerge as distinct yet recognizable within the broader LuxCitizenship family. LuxCitizenship plans to continue working with Luis in the long term thanks to his contributions.
THE Results

An immediate impact

Citizenship.EU has only been live for about a month, but early metrics are promising. 

With Pangea’s help, LuxCitizenship was able to: 

  • Hire Luis in <1 week after searching for months – a >90% reduction in time-to-hire
  • Cut design turnaround time from several days to same-day response – ~70–90% faster cycle times
  • Achieve the same breadth of services at ~50% of the cost compared to previous agency partners – a 2x improvement in design ROI
  • Source talent with a direct connection to the company’s mission (Luis is based in Lisbon and has connections to Luxembourg)
  • Source and manage two additional fractional hires in addition to Luis 
  • Form deeper connections within the company – the team even had a retreat in Lisbon to meet up with Luis!
Gallery
“We had a pretty old design – it was five years old – and you can see a substantial difference now.”
Daniel Atz
Founder of LuxCitizenship
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