Tammy Fritz

UX product design, design research, and marketing partner. I help companies transform, grow, acquire & retain customers, and turn ugly, unusable products and services into world-class ones.

• 30 years delivering human-centered design, UX strategy, and research-driven experiences • Specialized in enterprise-scale apps, healthcare, logistics, and fine art sectors • Trusted by Fortune 500s and startups to boost usability, adoption, and customer retention I transform your products and services into world-class ones. I provide data-driven user experience design and translate user needs into actionable insights. I design products, services, and systems that match customers' needs, desires, emotions, and expected experiences. I help define what constitutes an exceptional customer experience and help companies create great customer experiences with services and product interfaces. RECENT EXPERIENCE HIGHLIGHTS Principal & Founder, Pink Frog Interactive 2005–Present Led research, UX, and marketing for Fine Art Logistics Co. which doubled revenue and was acquired • Conducted global UX research and redesign for a $16B supply chain/manufacturing firm, saving millions • Ran usability testing for Medicare/insurance sites; secured full-site redesign contracts • Created high-fidelity prototypes and journey maps for CAR-T biotech applications • Redesigned clinician supply ordering app based on field research, preventing millions in waste • Collaborated with CDC/NIOSH on persona design and data visualization best practices • Designed mobile conflict-resolution app used by top universities; product sold after incubator success SENIOR ROLES (PRIOR TO 2005) • UX Designer at McKesson / NDCHealth: Led UX for pharma enterprise apps • UI/IA Lead at FreeMarkets (SAP Ariba): Created a 4,000-page app and patent pending interface • Early career in corporate design and editorial at Towers Perrin, Admark, Geografik, and others STRATEGIC UX RESEARCH • Create data-driven design • Lead user research and user-centered design of digital products or services • Mentor client partners, consultants & team members • Conduct research activities to identify user needs • Ethnographic Research • Usability Testing, Discussion Guides, & Analysis • Recruiting and Screening Participants • Card Sorting HUMAN-CENTERED DESIGN • Create wireframes, prototypes, or other early-tested concepts • Design for desktop, tablet, and mobile devices • Advocate for the user • Use an iterative product development approach • Customer Experience Design (touchpoints, ecosystem, customer journey maps) • User Experience Design • Service Design • User Interface Design /UI / GUI • Design Thinking and Strategy • Prototyping • Information Design • Information Visualization MARKETING • Branding • Social Media Marketing • Website Design • Promotional Material • Sales Support - Print, Digital, and Graphic Design - Market Research - Content Creation - SEO and Accessibility Knowledge - Google Analytics - CSS and HTML PRODUCT MANAGEMENT -Multidisciplinary collaboration -Strategic thinking -Customer-centric mindset -Analytical and data-driven decision making -Communication

Projects

Global CX Design, strategic roadmap, Design Research

Pink Frog Interactive was hired to map out customer touchpoints (on and offline) for larger and smaller customer accounts around the globe as part of an exceptional customer experience project for a 14 billion-dollar company. While interviewing the customers about their touchpoints with our client and their decision-making points, we found that all three user groups around the globe did not believe that they could order as many samples as they needed to prototype the product. The engineers believed they could only get one sample and would often call managers and distributors to try to get more. The managers and distributors, using the same poorly designed interface, also believed they could only order one sample. In addition, finding mating and tooling for the sample part was difficult due to poor search futures, interface content, and nomenclature. Ordering samples was a key decision making touchpoint for engineers. In fact, it was the most critical. Once engineers ordered samples to spec into their product the chance of changing them at a later time was almost nonexistent. While the engineers preferred our client’s products over the competitors and were even willing to pay more for them, they often believed they were forced to go with a competitor because they could easily get as many samples as they needed quickly and easily. In contrast, their competitors did samples very well. They knew ordering samples and having easy access to mating and tooling parts for the samples where all key decision making points. The competitors had overnight samples on the front of their website and made mating and tooling parts just as easy to access. Once the part was in the prototype, the sale was made. Let us help you empathize with your customers, understand your customer’s touchpoints, customer journey and decision-making points.See More

Work History

Principal and Founder

Pink Frog Interactive, Inc.Tammy follows a user-centered design process and uses principles and techniques derived from cognitive science, psychology, and anthropology to partner with her clients and design and test services, product interfaces and interactions in order to make them intuitive, efficient, joyful, useful, usable and desirable. At Pink Frog, Tammy has interviewed hundreds of our clients' customers across the globe in multiple languages to find out what constitutes an exceptional customer experience, define the customer journey and provide actionable insight for a company roadmap. She found flaws in the customer journey that were costing the company millions of dollars in sales. Tammy has shadowed nurse practitioners in the field and interviewed users in Jacksonville, Mississippi to help redesign applications to order medical supplies. She has redesigned medical insurance websites and designed medical benefit communications to employees. She found flaws in the application that were causing millions of dollars in expenses. Tammy lead the UX design for a company merger between Netspoke and Premiere Global Communications. Led weekly remote multidisciplinary meetings with leadership teams from multiple locations. Reviewed both systems and use cases for additional functionality. Merged both companies existing and new functionality into a 200 page wireframe prototype for one seamless user experience. Some of Tammy’s clients have included Iron Mountain, Crozier Fine Arts, Displays Fine Art Services, TE Connectivity (Tyco), Summa, Danaher, Cytiva, Pfizer, First Insight, Developmental Dimensions International (DDI), CDC/NIOSH, Martris, Genco (now FedEx), Premier Global Services & Netspoke, etc. She has done work as a subcontractor for end clients such as McKesson, Highmark, Capital Blue, Northshore LIJ, Rite Aid, etc.

Education

Carnegie Mellon University

MDes Master of Design, Communication Planning and Information Design1998 - 2002

University of Pittsburgh

Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services

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UX product design, design research, and marketing partner. I help companies transform, grow, acquire & retain customers, and turn ugly, unusable products and services into world-class ones.