Top Talent like Shane are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shane Rasnak

Growth Marketing Manager
Jersey City, NJ, US
Digital Strategy
Digital Advertising
Social Ad Campaigns
Facebook Ads
Copywriting
Business Strategy
Marketing Strategy
Digital Marketing
Available for hire fromNegotiable
Contracts
Digital Marketing Expert & Growth Strategist
A digital marketing expert with over 13 years of experience, I specialize in helping small to midsize businesses to acquire more customers and accelerate growth using paid media. Since 2014, I've had the privilege of consulting for over 80 organizations in a wide range of industries, including higher education, professional services, healthcare, ecommerce, events, and more. I've also served in senior roles in multiple digital agencies. My expertise includes: • Paid Media (Meta Ads, Google Ads) • Content & Digital Strategy • Lead Generation & Customer Acquisition • Analytics & Data Analysis • Conversion Optimization • Copywriting • Generative AI I hold a B.S. in Applied Economics from Cornell University

Projects

Grew NYC clinic from $0 to $250k/month with Meta Ads

Led strategy & paid social for healthcare practice in Manhattan. Grew revenue from $0 to $250K/month with $146K in spend over 3 years.

Grew E-commerce from $50k to $538k with paid media

Led full-stack marketing team for e-commerce client in an agency role. Boosted Shopify sales conversion rate by 95%, up to 2.58%, boosting ROI. Increased annual sales from $50K to $538K, achieving 983% year-over-year growth.See More

Grew enrollments for UPenn

Managed paid media campaigns for University of Pennsylvania for 10 consecutive years, boosting enrollments for over a dozen Master's and Executive programs.See More

Boosted Retreat Signups for Events Nonprofit

For six consecutive years, I've worked with Inward Bound, a nonprofit that that organizes mindfulness retreats for teens and young adults all over the US. I directly managed a $35k annual advertising budget for Meta and Google Ads to drive traffic and generate signups for retreats all over the US. I developed the advertising strategy, and developed the campaign from start to finish, including conversion tracking, copy, campaign setup, optimization, and reporting.See More

Work History

S

Paid Media Consultant & Founder

Shane Rasnak DigitalI help companies to acquire more customers and accelerate growth using paid media. I specialize in helping small to midsize businesses start up or scale ads profitably on the most popular online platforms including Facebook, Instagram, Google, Youtube, and TikTok. Services include: Paid Media Management Meta Ads (Facebook & Instagram) Google Ads (Search, Display, YouTube, Performance Max) TikTok Ads Conversion Optimization Digital Strategy. Managed paid media budgets for over 80 clients in diverse industries, ranging from $1,000/month to $100,000/month using Meta, Google, LinkedIn, and TikTok.
C

Director of Digital Strategy & Social Advertising

Condor GrowthLed digital strategy and paid social at healthcare-focused marketing agency. Developed and executed Meta Ads campaigns for diverse clients. Standardized processes for client profiles, messaging, and customer journey mapping. Provided creative direction and led copywriting for all paid social campaigns. Optimized performance through data-driven strategies, enhancing client ROI and streamlining agency operations.
M

Account Manager & Senior Strategist

MagicAug 2018 - Jun 2021 • 2 yrs 11 mosAt Magic, a digital marketing agency based in Boulder, CO, I served as a strategic growth partner for purpose-driven companies dedicated to positive social impact. I managed multiple $50k+ per month paid media campaigns, overseeing a team of media buyers, copywriters, graphic designers, and web developers. Served as primary client contact, overseeing project workflows, creative direction, and data analysis. Retained high-value accounts through multiple contract renewals. Delivered comprehensive digital solutions, driving client growth and satisfaction.
G

Co-instructor, Digital Marketing

General AssemblyAug 2015 - Dec 2015 • 5 mosCo-instructor at a 10-week, 60-hour digital marketing course at General Assembly, an educational institution that transforms thinkers into creators through education in technology, business, and design. Responsibilities included instructing students on data-driven approaches, social media and search marketing, and improving marketing performance.
R

Director of Marketing

ReWorkAug 2011 - Aug 2014 • 3 yrs 1 moReWork is a tech-driven recruiting company focused on helping people find meaningful work. As a founding member, I contributed to the development of the business model, crafted the brand, led the creation of the talent pool, and developed sales and marketing strategies. As Director of Marketing, I managed lead generation, website optimization, user experience, analytics, events marketing, and community management. ReWork grew to over 50,000 users and 10 full-time employees before being acquired by Koya Partners in 2017.

Education

C

Cornell University

BS, Applied Economics and Management2006 - 2010

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Marketing Expert & Growth Strategist
A digital marketing expert with over 13 years of experience, I specialize in helping small to midsize businesses to acquire more customers and accelerate growth using paid media. Since 2014, I've had the privilege of consulting for over 80 organizations in a wide range of industries, including higher education, professional services, healthcare, ecommerce, events, and more. I've also served in senior roles in multiple digital agencies. My expertise includes: • Paid Media (Meta Ads, Google Ads) • Content & Digital Strategy • Lead Generation & Customer Acquisition • Analytics & Data Analysis • Conversion Optimization • Copywriting • Generative AI I hold a B.S. in Applied Economics from Cornell University

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Shane are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shane Rasnak

Growth Marketing Manager
Jersey City, NJ, US
Digital Strategy
Digital Advertising
Social Ad Campaigns
Facebook Ads
Copywriting
Business Strategy
Marketing Strategy
Digital Marketing
Available for hire fromNegotiable
Contracts

Projects

Grew NYC clinic from $0 to $250k/month with Meta Ads

Led strategy & paid social for healthcare practice in Manhattan. Grew revenue from $0 to $250K/month with $146K in spend over 3 years.

Grew E-commerce from $50k to $538k with paid media

Led full-stack marketing team for e-commerce client in an agency role. Boosted Shopify sales conversion rate by 95%, up to 2.58%, boosting ROI. Increased annual sales from $50K to $538K, achieving 983% year-over-year growth.

Grew enrollments for UPenn

Managed paid media campaigns for University of Pennsylvania for 10 consecutive years, boosting enrollments for over a dozen Master's and Executive programs.

Boosted Retreat Signups for Events Nonprofit

For six consecutive years, I've worked with Inward Bound, a nonprofit that that organizes mindfulness retreats for teens and young adults all over the US. I directly managed a $35k annual advertising budget for Meta and Google Ads to drive traffic and generate signups for retreats all over the US. I developed the advertising strategy, and developed the campaign from start to finish, including conversion tracking, copy, campaign setup, optimization, and reporting.

Work History

S

Paid Media Consultant & Founder

Shane Rasnak DigitalI help companies to acquire more customers and accelerate growth using paid media. I specialize in helping small to midsize businesses start up or scale ads profitably on the most popular online platforms including Facebook, Instagram, Google, Youtube, and TikTok. Services include: Paid Media Management Meta Ads (Facebook & Instagram) Google Ads (Search, Display, YouTube, Performance Max) TikTok Ads Conversion Optimization Digital Strategy. Managed paid media budgets for over 80 clients in diverse industries, ranging from $1,000/month to $100,000/month using Meta, Google, LinkedIn, and TikTok.
C

Director of Digital Strategy & Social Advertising

Condor GrowthLed digital strategy and paid social at healthcare-focused marketing agency. Developed and executed Meta Ads campaigns for diverse clients. Standardized processes for client profiles, messaging, and customer journey mapping. Provided creative direction and led copywriting for all paid social campaigns. Optimized performance through data-driven strategies, enhancing client ROI and streamlining agency operations.
M

Account Manager & Senior Strategist

MagicAug 2018 - Jun 2021 • 2 yrs 11 mosAt Magic, a digital marketing agency based in Boulder, CO, I served as a strategic growth partner for purpose-driven companies dedicated to positive social impact. I managed multiple $50k+ per month paid media campaigns, overseeing a team of media buyers, copywriters, graphic designers, and web developers. Served as primary client contact, overseeing project workflows, creative direction, and data analysis. Retained high-value accounts through multiple contract renewals. Delivered comprehensive digital solutions, driving client growth and satisfaction.
G

Co-instructor, Digital Marketing

General AssemblyAug 2015 - Dec 2015 • 5 mosCo-instructor at a 10-week, 60-hour digital marketing course at General Assembly, an educational institution that transforms thinkers into creators through education in technology, business, and design. Responsibilities included instructing students on data-driven approaches, social media and search marketing, and improving marketing performance.
R

Director of Marketing

ReWorkAug 2011 - Aug 2014 • 3 yrs 1 moReWork is a tech-driven recruiting company focused on helping people find meaningful work. As a founding member, I contributed to the development of the business model, crafted the brand, led the creation of the talent pool, and developed sales and marketing strategies. As Director of Marketing, I managed lead generation, website optimization, user experience, analytics, events marketing, and community management. ReWork grew to over 50,000 users and 10 full-time employees before being acquired by Koya Partners in 2017.

Education

C

Cornell University

BS, Applied Economics and Management2006 - 2010

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.