Top Talent like Sarah are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Sarah Leonard

Growth Marketing Manager
Product Marketing Manager
Philadelphia, PA, US
Campaign Management
Digital Strategy
Strategy & Business Development
Strategic Planning
Marketing Strategy
Lead Generation
Growth Marketing
Digital Advertising
Available for hire fromNegotiable
Contracts
Full-Time Roles
Dynamic Growth and GTM Strategist | Scaling Ambitious Brands
I help ambitious brands translate big growth goals into a marketing engine that actually works. For the past 10 years, I’ve worked across growth, GTM, and demand generation, building marketing functions from scratch, scaling what’s already working, and figuring out what to fix when growth starts to plateau. I’m a bit of a Swiss Army knife. I can build the strategy, map the funnel, launch the campaigns, dig into the data, and roll up my sleeves to execute. I’ve worked across acquisition, lifecycle, content, paid media, partnerships, and the systems and processes that connect it all. I like working with ambitious founders and teams who want to move fast (without confusing “moving fast” with throwing more money at the problem). My approach is data-driven and human-centric. I care about clear strategies, meaningful metrics, and building marketing functions that can scale beyond the person who built them. Build from scratch. Fix what’s broken. Scale what works. That’s where I do my best work.

Projects

Funnel Optimization & Lead Qualification

- Identified conversion bottlenecks between marketing and sales - Analyzed the lead funnel and qualification process - Reworked acquisition/qualification strategy - Improved lead quality and sales handoff - Increased MQL-to-SQL conversion by 93% - Reduced CPL by 293%See More

Full-Funnel GTM & Demand Generation Engine for B2B SaaS

- Owned growth from awareness through opportunity creation - Built the integrated inbound, outbound, paid, lifecycle and CRO strategy - Aligned marketing messaging and ICP segmentation with sales - Created tighter feedback loops between marketing and revenue - Used experimentation across offers, audiences and creative to improve pipeline velocity - Achieved 100%+ of quarterly growth targetsSee More

DTC Customer Acquisition & Paid Media Growth for Beauty Brand

- Developed new Meta strategy and campaign structure - Provided framework for creative asset development and creative testing - Managed budgets across campaigns - Improved ROAS by 200% - Reduced cost of customer acquisition by 50%See More

Work History

G

Freelance Growth Consultant

Growth ConsultantFreelancer—Directed paid media and organic marketing strategies including creative and design, audience targeting, copywriting, performance tracking and budget management for high-growth businesses in B2B and B2C / DTC segments, achieving improvements in ROAS of up to 30%. —Designed and implemented demand and lead generation programs integrating CRM and automation tools to optimize funnel performance, increasing quality of leads and client acquisition. —Managed $1M+ in annual paid media budget across Google Ads, Meta, Linkedin, and TikTok, aligning spend with client objectives to maximize returns. —Led and managed client’s cross-functional teams including marketing, sales, rev ops, strategy, and leadership to build and execute on strategic campaigns.
F

Campaign Strategist

FareportalFreelancerScaling the Fareportal brands Cheapoair and Onetravel through campaign management across channels, agencies and platforms. Own integrated marketing and brand campaigns for Fareportal’s CheapOair brand across paid social, programmatic, search, display, CTV/OTT, organic social, and email. Partner closely with leadership such as VP of Brand, Head of Growth to develop and align on campaign strategies and recommendations, translating business objectives into cross-channel marketing plans. Lead agency partners across media strategy, platform execution, and creative development, ensuring cohesive delivery, performance optimization, and alignment with broader business goals.
A

Advisor

Astia Global— Provide strategic feedback and guidance to early-stage companies, significantly enhancing their fundraising strategies and outcomes. — Advise globally operating early stage startups on growth initiatives and Go-To-Market strategies, driving accelerated market entry and revenue generation. — Deliver actionable insights and mentorship to entrepreneurs, fostering their development and success in competitive markets through Astia Global's advisory platform.
G

Growth Marketing and Marketing Operations

Graphite FinancialFull-time EmployeeFeb 2025 - Aug 2026 • 1 yr 7 mos- Lead full-funnel growth strategy for Graphite, owning growth and marketing from awareness through opportunity creation, including outbound, inbound, paid media, lifecycle, and conversion rate optimization resulting in 100%+ achievement of targets QoQ. - Build and execute the end-to-end GTM engine, aligning messaging, channels, and attribution to directly support pipeline and revenue targets. - Partner cross-functionally with sales and leadership, working directly with the CEO and Head of Growth, to optimize conversion, tightening feedback loops between marketing and revenue. - Scale demand through data-driven experimentation across paid, organic, and outbound, continuously testing offers, ICP segments, and creative to improve efficiency and pipeline velocity.
T

Meta Ads Strategist

TerraCycleFreelancerOct 2025 - Apr 2026 • 7 mosLed Meta advertising strategy and campaign management for TerraCycle, developing and optimizing paid social campaigns across international markets including North America and ANZ. Managed campaign structure, audience strategy, creative testing, budget allocation, and performance optimization to drive customer acquisition and improve media efficiency.
M

Founder

Meritage Growth PartnersSep 2020 - Feb 2025 • 4 yrs 6 mos—Founded consultancy supporting high growth startup / middle market companies ($2-100M in annual revenue) and venture backed businesses (series A through D) with a focus on scaling revenue growth through comprehensive marketing and sales strategies. —Responsible for spearheading growth strategies inclusive of paid media strategy, demand generation, lead generation, content marketing (organic social and SEO) and email campaigns to drive awareness, traffic, quality leads, customer acquisition and retention. —Deployed advanced analytics to measure campaign effectiveness, ensuring alignment with business growth objectives; for one client, delivered a 93% increase in MQL-to-SQL (marketing qualified lead to sales qualified lead) conversion rate and reduced cost per lead by 293%. —Partnered with key stakeholders (CEO, CMO, Director of Marketing, etc.) to understand business objectives and goals, identify opportunities for growth, and design and execute strategic roadmaps to drive results. —Managed a team of marketing and business development professionals, employing a culture of experimentation to keep up with rapidly changing consumer and purchasing behavior that delivered tangible and sustainable growth.
U

Client Relationship Associate

United Capital Financial Advisors, LLCFeb 2018 - Aug 2018 • 7 mos—Supported Wealth Managers by handling daily administrative and operational tasks, ensuring seamless client service delivery. —Prepared for client meetings by gathering financial documents, creating detailed meeting agendas, and managing follow-up tasks to maintain client engagement and satisfaction. —Scheduled and coordinated client appointments, balancing multiple calendars and ensuring efficient time management for the team. —Maintained accurate client records within CRM systems, enabling streamlined access to information and enhancing personalized client interactions.

Education

T

Temple University

Bachelors Degree, The Fox School of Business - Finance
T

The American Business School of Paris

Finance
L

Lower Moreland High School

High School Diploma

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Dynamic Growth and GTM Strategist | Scaling Ambitious Brands
I help ambitious brands translate big growth goals into a marketing engine that actually works. For the past 10 years, I’ve worked across growth, GTM, and demand generation, building marketing functions from scratch, scaling what’s already working, and figuring out what to fix when growth starts to plateau. I’m a bit of a Swiss Army knife. I can build the strategy, map the funnel, launch the campaigns, dig into the data, and roll up my sleeves to execute. I’ve worked across acquisition, lifecycle, content, paid media, partnerships, and the systems and processes that connect it all. I like working with ambitious founders and teams who want to move fast (without confusing “moving fast” with throwing more money at the problem). My approach is data-driven and human-centric. I care about clear strategies, meaningful metrics, and building marketing functions that can scale beyond the person who built them. Build from scratch. Fix what’s broken. Scale what works. That’s where I do my best work.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Sarah are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Sarah Leonard

Growth Marketing Manager
Product Marketing Manager
Philadelphia, PA, US
Campaign Management
Digital Strategy
Strategy & Business Development
Strategic Planning
Marketing Strategy
Lead Generation
Growth Marketing
Digital Advertising
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Funnel Optimization & Lead Qualification

- Identified conversion bottlenecks between marketing and sales - Analyzed the lead funnel and qualification process - Reworked acquisition/qualification strategy - Improved lead quality and sales handoff - Increased MQL-to-SQL conversion by 93% - Reduced CPL by 293%

Full-Funnel GTM & Demand Generation Engine for B2B SaaS

- Owned growth from awareness through opportunity creation - Built the integrated inbound, outbound, paid, lifecycle and CRO strategy - Aligned marketing messaging and ICP segmentation with sales - Created tighter feedback loops between marketing and revenue - Used experimentation across offers, audiences and creative to improve pipeline velocity - Achieved 100%+ of quarterly growth targets

DTC Customer Acquisition & Paid Media Growth for Beauty Brand

- Developed new Meta strategy and campaign structure - Provided framework for creative asset development and creative testing - Managed budgets across campaigns - Improved ROAS by 200% - Reduced cost of customer acquisition by 50%

Work History

G

Freelance Growth Consultant

Growth ConsultantFreelancer—Directed paid media and organic marketing strategies including creative and design, audience targeting, copywriting, performance tracking and budget management for high-growth businesses in B2B and B2C / DTC segments, achieving improvements in ROAS of up to 30%. —Designed and implemented demand and lead generation programs integrating CRM and automation tools to optimize funnel performance, increasing quality of leads and client acquisition. —Managed $1M+ in annual paid media budget across Google Ads, Meta, Linkedin, and TikTok, aligning spend with client objectives to maximize returns. —Led and managed client’s cross-functional teams including marketing, sales, rev ops, strategy, and leadership to build and execute on strategic campaigns.
F

Campaign Strategist

FareportalFreelancerScaling the Fareportal brands Cheapoair and Onetravel through campaign management across channels, agencies and platforms. Own integrated marketing and brand campaigns for Fareportal’s CheapOair brand across paid social, programmatic, search, display, CTV/OTT, organic social, and email. Partner closely with leadership such as VP of Brand, Head of Growth to develop and align on campaign strategies and recommendations, translating business objectives into cross-channel marketing plans. Lead agency partners across media strategy, platform execution, and creative development, ensuring cohesive delivery, performance optimization, and alignment with broader business goals.
A

Advisor

Astia Global— Provide strategic feedback and guidance to early-stage companies, significantly enhancing their fundraising strategies and outcomes. — Advise globally operating early stage startups on growth initiatives and Go-To-Market strategies, driving accelerated market entry and revenue generation. — Deliver actionable insights and mentorship to entrepreneurs, fostering their development and success in competitive markets through Astia Global's advisory platform.
G

Growth Marketing and Marketing Operations

Graphite FinancialFull-time EmployeeFeb 2025 - Aug 2026 • 1 yr 7 mos- Lead full-funnel growth strategy for Graphite, owning growth and marketing from awareness through opportunity creation, including outbound, inbound, paid media, lifecycle, and conversion rate optimization resulting in 100%+ achievement of targets QoQ. - Build and execute the end-to-end GTM engine, aligning messaging, channels, and attribution to directly support pipeline and revenue targets. - Partner cross-functionally with sales and leadership, working directly with the CEO and Head of Growth, to optimize conversion, tightening feedback loops between marketing and revenue. - Scale demand through data-driven experimentation across paid, organic, and outbound, continuously testing offers, ICP segments, and creative to improve efficiency and pipeline velocity.
T

Meta Ads Strategist

TerraCycleFreelancerOct 2025 - Apr 2026 • 7 mosLed Meta advertising strategy and campaign management for TerraCycle, developing and optimizing paid social campaigns across international markets including North America and ANZ. Managed campaign structure, audience strategy, creative testing, budget allocation, and performance optimization to drive customer acquisition and improve media efficiency.
M

Founder

Meritage Growth PartnersSep 2020 - Feb 2025 • 4 yrs 6 mos—Founded consultancy supporting high growth startup / middle market companies ($2-100M in annual revenue) and venture backed businesses (series A through D) with a focus on scaling revenue growth through comprehensive marketing and sales strategies. —Responsible for spearheading growth strategies inclusive of paid media strategy, demand generation, lead generation, content marketing (organic social and SEO) and email campaigns to drive awareness, traffic, quality leads, customer acquisition and retention. —Deployed advanced analytics to measure campaign effectiveness, ensuring alignment with business growth objectives; for one client, delivered a 93% increase in MQL-to-SQL (marketing qualified lead to sales qualified lead) conversion rate and reduced cost per lead by 293%. —Partnered with key stakeholders (CEO, CMO, Director of Marketing, etc.) to understand business objectives and goals, identify opportunities for growth, and design and execute strategic roadmaps to drive results. —Managed a team of marketing and business development professionals, employing a culture of experimentation to keep up with rapidly changing consumer and purchasing behavior that delivered tangible and sustainable growth.
U

Client Relationship Associate

United Capital Financial Advisors, LLCFeb 2018 - Aug 2018 • 7 mos—Supported Wealth Managers by handling daily administrative and operational tasks, ensuring seamless client service delivery. —Prepared for client meetings by gathering financial documents, creating detailed meeting agendas, and managing follow-up tasks to maintain client engagement and satisfaction. —Scheduled and coordinated client appointments, balancing multiple calendars and ensuring efficient time management for the team. —Maintained accurate client records within CRM systems, enabling streamlined access to information and enhancing personalized client interactions.

Education

T

Temple University

Bachelors Degree, The Fox School of Business - Finance
T

The American Business School of Paris

Finance
L

Lower Moreland High School

High School Diploma

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.