Salopan Vimalaruban

Growth Marketing

Product Marketing

Advertising

Strategic Planning

Email Marketing

Instagram Ads

Available for hire fromNegotiable

Contracts

Data‑Driven Growth Marketer | Scaled Paid Media & E‑commerce ROI for Startups

I’m a data-driven growth marketer and problem-solver based in Toronto, passionate about turning insights into results. From scaling paid media and e‑commerce stores to nurturing thriving web3 and SaaS communities, I’ve helped startups boost engagement and ROI. When I’m not diving into campaign analytics or optimizing ad strategies, I love exploring Toronto’s food scene and tinkering with side‑projects in Swift and C#.

Work History

Business Development Lead

Inoki BathhouseFull-time EmployeeJul 2024 - Mar 2025 • 9 mosPaid Media Strategy & Execution: Owned the full Meta and Google Ads ecosystem. Created and tested creative assets, managed campaigns (CBO & ASC+), analyzed attribution data, and scaled spend while maintaining ROAS. Performance Max became the top revenue-driving channel under my management. Email & SMS Marketing (Klaviyo): Increased revenue through weekly campaigns and automation flows (Welcome, Abandoned Checkout). Focused on deliverability, A/B testing, segmentation, and visual storytelling to improve engagement and drive sales. Conversion Rate Optimization: Identified conversion bottlenecks and implemented site-wide changes across homepage, PDPs, and landing pages using tools like GemPages and Rebuy. Drove improvements in AOV, CVR, and cart value. Creative Direction: Managed both static and video ad production — from angle development to scripting and editing. Built top-performing video ads featuring FAQs and customer objections. Oversaw asset management across Figma and Drive. Tracking & Attribution: Set up and maintained event tracking across Meta Pixel, Google Ads, GA4, and 1st-party cookie IDs for improved attribution. Analyzed multi-platform data via Google Sheets dashboards. Cross-Functional Collaboration: Worked closely with the founder, developers, and customer support to align marketing efforts with brand goals, campaign launches, and site experience improvements.

Client Success Specialist

StealthFull-time EmployeeOct 2023 - Jul 2024 • 10 mos- Managed monthly ad budgets exceeding USD$100,000, achieving ROAS-positive campaigns for our clients - Scaled ad campaigns across different networks including Google & Meta, reducing their target CPA by 15-20% at scale - Managed a team of 5, leading to a 20% increase in new clients and 15% increase in existing client satisfaction - Handled internal & external communications, increasing client satisfaction by 25%

Growth Specialist

CradleOct 2022 - Sep 2023 • 1 yr- Led inbound sales initiatives for Cradle's B2B SaaS platform, leveraging data-driven insights and strategies. - Championed user growth, management, and retention for Cradle's B2C products through innovative marketing campaigns. - Strategized and optimized ad campaigns across platforms like Twitter, Facebook, Instagram, and TikTok, ensuring maximum ROI. - Built and managed web3 gaming communities, while directing teams of community managers to achieve high engagement and retention rates. - Supervised a diverse team of 10+ global contractors and freelancers, emphasizing efficient workflows and prompt deliverables. - Developed and executed comprehensive content strategies, encompassing copywriting, content identification, optimal posting schedules, and actionable data analysis. - Assisted with campaign management with Cradle's DSP, identifying key engagement points within web3 games to enhance user retention. - Forged and maintained strategic partnerships with 3-5 relevant brands on a weekly basis, driving users to Cradle's platforms.

Ecommerce/FBA Specialist

StealthAug 2020 - Nov 2021 • 1 yr 4 mos- Established and managed e-commerce stores on platforms like Shopify and WooCommerce, ensuring seamless user experience and efficient operations. - Strategized and optimized paid ad campaigns across platforms including Meta, Google Ads (search), and TikTok Ads, focusing on maximizing ROI. - Assisted in weekly financial management, overseeing expenses and budget allocations to ensure profitability. - Strategized and executed retail arbitrage strategies on Amazon FBA, identifying profitable opportunities and maximizing sales. - Managed and optimized Amazon PPC ads, ensuring high visibility and conversion rates maximizing Buy Box win-rates.

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