Roo Lee

Community Building

Website Management

Web Design

Graphic Design

Video Editing

Campaign Management

Digital Marketing

Marketing Strategy

Strategic Planning

Available for hire fromNegotiable

Contracts

Marketing Strategist | Social Media Manager | Content Creator

My superpower? Finding a fresh twist on everyday ideas. 👀 I specialise in uncovering the hidden gems within businesses - those unique traits that give your brand its personality. With over 6 years in the corporate world, I’ve seen how only the largest companies could afford expansive marketing campaigns, often relying on million-dollar budgets. But with the rise of social media, the playing field has truly levelled. I dig deep into consumer psychology to identify untapped opportunities and create impactful campaigns for businesses of all sizes. Whether you have a million-dollar budget or are working with leaner resources, my commitment is to deliver results that truly matter. 🧠 What I Offer 🧠 • Campaign Management & Execution • Campaign Strategy • Social Media Management, Copywriting & Audits • Content Creation • Graphic Design • Instagram & TikTok Reel Editting • Media Ad Buying • MailChimp / Email Campaigns • Web Design (Square Space) • UGC Influencer Collaboration 🔥 What Sets Me and My Collective Apart 🔥 💭 We Care About Your Problems, Not Just Profits. 💭 I want to hear your highs, lows, and what keeps you up at night. Every business has its own personality, just like we do, and I love getting to know each one. My mission is to help you thrive and grow with straight-up, honest support - no beating around the bush. 💬 Forget G*ogle, We Translate Youth Speak Into Any Language You Seek. 💬 I understand the pulse of youth culture and how it can connect with your audience. Whether it’s trendy slang or the latest internet lingo, I ensure your message hits home. We’re here to bridge the gap between generations. ✨ A Collective Of Culture Conscious Creatives Who Care. ✨ As the leader of my team, I guide a tribe of culture-conscious creatives and we're proud of it. We are dedicated to bringing your brand to life in the most authentic and meaningful way.

Projects

Graphic Designer (Meta Static Ads & Reel) / Strategist & SMM

[Problem] • The client needed to launch a new product during a seasonal period, seeking both paid and organic growth for maximum impact. [Goal] • Boost product sales conversion. • Enhance brand visibility. [Solution] • Strategise content pillars and grow organically on TikTok. • Created static carousel posts and reels for Instagram and TikTok. • Designed Meta ad creatives, including static images, carousels, and reels. • Partnered with EU creators for user-generated content (UGC). [Result] • 6K impressions on TikTok on the first week. • 2x growth in sales and social media presence.See More

Social Media Management, Video Editing, Content Strategy, Editorial Writer

SG Chiropractic (Social Media Content Creation & Editorial Articles) [Problem] • Client needed engaging content to promote chiropractic services, drive bookings, and build a personable brand. [Goal] • Create educational, benefit-focused content using trending topics and highlight promotions. [Solution] • Researched consumer interests and trends. • Engaged UGC content creators to target niche audiences. • Transformed serious topics into fun, engaging content. • Developed a social media strategy and content calendar. • Filmed, edited, and scheduled Reels and UGC videos. [Result] • Achieved over 100K views on Instagram Reels [Editorial Article Examples] 1. https://www.chiropractic-singapore.com.sg/orthopaedic-care-and-chiropractic-wellness 2. https://www.chiropractic-singapore.com.sg/preventative-chiropractic-care-unveiling-the-power-for-optimal-wellness 3. https://cityosteophysio.com/blog/tension-headaches-understanding-and-alleviating-symptoms/See More

Social Media Strategist, Video Editor and Consultant

[Problem] • The client's events weren't generating enough ticket sales. [Goal] • Increase ticket conversion and strengthen event visibility. [Solution] • Overhauled social media strategy and ticket pricing. • Partnered with KOLs to amplify reach. • Launched a video series to build hype on Instagram, TikTok, and Telegram. • Created Reels that resonated with the target audience, showcasing the event's energy. [Result] • Achieved 52.88% profit margin and sold out all tickets. • Increased social media reach by 69.9% • Gained 161% more engagement and followers by 33%.See More

Account Lead, Campaign Strategist, Social Media Management, Event Management

Government Marketing Campaigns (Online & Offline Activations) [Problem] • Clients needed impactful strategies to raise awareness for social causes. [Goal] • Develop engaging online and offline campaigns to maximise reach. [Solution] • Strategised, planned, and led integrated campaigns. • Managed timelines, ad budgets, and logistics. • Analysed website traffic via tools such as Google Analytics and Sitecore. • Created CRM EDM drip campaigns to boost engagement. • Collaborated with UGC creators for extended reach. [Result] • Increased campaign visibility and engagement, effectively raising awareness for social causes.See More

Social Media Strategist, Creative Designer and Branding

Thekiradollar (Financial Consultant) [Problem] • Client was blending into Singapore’s saturated financial consultant market. [Goal] • Rebrand her as relatable while highlighting her story of learning from mistakes. [Solution] • Created a brand guide and the name “thekiradollar” (playing on “kira” meaning to count money) for recall. • Designed a social media feed for young adults and parents, showcasing her relatable, knowledgeable personality. • Used a soft-sell strategy on Instagram and TikTok. [Result] • Increased brand recall and relatabilitySee More

Social Media Management, Growth Strategist and Creative Lead

Food and Beverage (Social Media Management) [Problem] • F&B clients needed strong visual branding to stand out and attract customers. [Goal] • Create compelling brand identities and social content to elevate customer engagement. [Solution] • Developed new brand guides, designed logos, and conducted social media audits. • Planned and executed studio photoshoots to showcase each brand. • Managed social media with a focus on visual storytelling and strategic design. [Result] • Delivered comprehensive brand elevation, enhancing visibility and customer appeal for local F&B businesses.See More

Branding, Strategist, Social Media Management

Organic E-commerce Groceries - Social Media & Branding [Problem] Client’s brand was outdated and needed a refresh for a website relaunch. [Goal] Develop a cohesive new brand identity for the launch. [Solution] • Conducted a 360° audit of website, social media, and customer support. • Created a new logo and brand guide aligned with target audience. • Standardised tone across all channels, revamping website copies, product descriptions and customer support responses. • Rebranded social media with defined content pillars for stronger engagement. [Result] • Delivered a refreshed, cohesive brand primed for a successful relaunch.See More

Work History

Account Manager

DSTNCTOct 2022 - Oct 2023 • 1 yr 1 mo• Strategised, planned and led marketing campaigns for both online and offline execution. • Managed campaign timelines, media ad budgets and logistic operations across given accounts (eg. Prime Minister’s Office and National Arts Council) to ensure top-notch delivery across social media platforms and in-person activations. • Analysed NAC website traffic via tools such as Google Analytics and, created a CRM EDM Drip Campaign to encourage higher membership adoption as well as retention. • Worked closely with creatives, influencers and external vendors to ensure timely execution of marketing initiatives such as guerrilla marketing, launching a video series and ad hoc events.

Community Manager

99 GroupJan 2022 - Oct 2022 • 10 mos• Managed Facebook Community Group and grew membership by 511 members in months. • Launched Telegram channel and grew membership to 2.1K members. • Planned and executed community engagement strategies to drive organic community growth • Engaged potential key opinion leaders and partners to collaborate with for new opportunities • Successfully ran 2 community events to raise awareness and company's social beliefs. • Unleash your Inner Banksy - Led and hosted the very first community event at a graffiti studio. Invited home decor influencers to build relationships and gather stories for our editorial team. Achieved 100% story shares and combined reach of 9K views. • Renting in Singapore: Keeping It Crystal Queer - In line with Pride month, I marketed and led a queer rental event for the LGBTQIA+ community, while managing all communication with internal as well as external stakeholders, community groups and KOLs.

Agent Marketing Executive

99 GroupOct 2019 - Dec 2021 • 2 yrs 3 mos• Headed all marketing campaigns and online communications across platforms such as MailChimp, Facebook, SMS, and In-App Messaging. • Owned product marketing initiatives from launch to rebranding, collaborating with engineering for enhanced user experience and adoption. • Successfully sold out Agent Mastery Series tickets twice, within 2 days of marketing comms. Initiated new funnel systems and campaigns including: [1] EDM Funnel Campaign: Established new EDM funnels, boosting online conversions by 50%. [2] Covid-19 Campaigns: Engaged in qualitative research, executing campaigns driving 300 weekly leads to the sales team. [3] 11.11 Matchmaking Campaign: Spearheaded the first, collaborative Agent and Consumer campaign, successfully increasing traffic threefold. • Launched and managed weekly agent email campaigns with 20% open rates and 40% increased engagement. • Presented at online and offline workshops, educating on digital marketing and branding. • Wrote product and agent success articles, strengthening agent relationships.

Digital Marketing Executive

igloohomeJan 2019 - Aug 2019 • 8 mos• Managed digital campaigns across Facebook, Google and LinkedIn using self-created marketing videos, GIFs and advertising assets. • Conducted A/B testing to optimise all ads, boosting social media conversions by 50% and lead generation by 25%. Executed SEO strategies and achieved top organic rankings. • Single-handedly managed several marketing campaigns: > Airbnb Campaign: Created the campaign landing page, distributor interaction and all digital advertising across Facebook and Google in Malaysia, Australia and Indonesia. • Propelled conversions and brand awareness by more than 5x and website traffic by 166%. > Great Singapore Sale 2019: Executed digital advertisements across Facebook, Google and website banners. Achieved a 10% increase in purchases compared to previous year. • Worked closely with the website developer to smoothen transition of company website to HubSpot for easy content creation. Engaged in website analysis (with Hotjar and Google Analytics) to improve user experience and smoothen website conversion funnels. • Revamped company’s US and UK Amazon listing pages

Marketing Executive

M.D KLERJun 2018 - Sep 2018 • 4 mos- Managed a diversification of tasks: Property Management, digital advertising, client interaction and on-site hospitality responsibilities - Grew profits by £3,700 within the first week by building brand awareness via digital advertising, A/B testing of prices and enthusiastic customer engagement - Conducted post-promotion investigation on rental activities and proposed new reporting systems for improved data analysis in preparation for future campaigns

Co-founder

THE KALE KOLEKTIF (CREATIVE MARKETING AGENCY)• Secured a diverse clientele spanning the F&B, e-commerce, and healthcare sectors. • Devised and implemented impactful social media campaigns on Instagram and TikTok, elevating brand presence and personality. • Led the entire content creation pipeline, from ideation to production and editing, delivering curated Instagram Reels and TikTok content. • Conducted comprehensive social media audits across platforms, leveraging rigorous data analysis to inform actionable insights and refine future content strategies. • Fostered strategic partnerships with stakeholders across various industries, such as F&B operators and physiotherapists, to deliver personalised content solutions and messaging.

Education

Queen Mary University of London

Bachelor of Business Management (Hons)2015 - 2018

Queen Mary University of London

Foundation degree, Humanities and Social Sciences2014 - 2015

Pioneer Junior College

GCE A Levels, Arts Stream2011 - 2012

Singapore Chinese Girls' School

GCE O'Levels2007 - 2010

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