Archita Pandey

Creative Strategy

Creative Direction

Visual Identity

Ideation

Brand Development

Branding

Brand Strategy

Marketing

Available for hire fromNegotiable

Contracts

Creative Lead | Content Strategist | Holistic Marketing Specialist

Struggling to grow your brand organically? I help purpose-driven brands and wellness-lifestyle entrepreneurs craft compelling content strategies that attract, engage, and convert audiences using holistic marketing. With a background in psychology, digital marketing, graphic design and content creation, I specialise in creating empathy-driven brand storytelling that fosters authentic connection.

Projects

Conversion-Focused Content Creation for Purpose-Driven Brands

I developed high-impact content strategies that increased engagement, conversions, and brand awareness for purpose-driven brands, like TRYVE, an NGO focused on mental health. By combining psychology-driven storytelling with digital marketing expertise, I created content that resonated emotionally while driving tangible results.See More

High-Impact Social Media Strategy

I developed an audience-centred social media strategy that helped a mental wellness-based brand and a spirituality-based brand increase engagement, improve brand storytelling, and build a strong community. By integrating psychology, emotional storytelling, and platform trends, i transformed their content into a high-converting brand presence.See More

Empathy-Driven Brand Storytelling For Purpose-Driven Brands

I craft compelling, story-driven content that helps wellness brands connect deeply with their audience. Through emotional storytelling, strategic messaging, and thoughtful visuals, I create narratives that build trust, engagement, and long-term brand loyalty.See More

Work History

Creative Lead

TRYVE SingaporeCrafting innovative content strategies for Instagram, TikTok, and LinkedIn to amplify Tryve’s message. Overseeing visual design and storytelling to maintain brand consistency and engagement. Collaborating with cross-functional teams to execute meaningful campaigns that resonate with diverse audiences. Staying ahead of trends to develop content that connects deeply with younger generations.

Content Writer

FreelanceOct 2024 - Jan 2025 • 4 mosDevelop and write engaging, informative, and entertaining articles on online platform Goody Feed and blogs. Conduct thorough research and source relevant information from the internet to produce high-quality, well-researched content. Generate original content on a wide range of topics, ensuring uniqueness and creativity in each piece. Collaborate with editorial teams to align content with current trends and the platform’s tone and style. Write timely, informative articles & blog pieces that keep readers up-to-date on current events and trending topics. Meet tight deadlines while maintaining accuracy and editorial standards. Work remotely with autonomy, managing time and productivity efficiently in a fast-paced digital environment. Stay up-to-date with industry trends and current events to keep content fresh and relevant.

Retail Marketing Executive

BaebeebooSep 2024 - Oct 2024 • 2 mosLearning the operations of the retail store and providing adept customer service. Managing day-to-day tasks to ensure the store operates smoothly, including inventory management, collaborating with team members to ensure the store is always well-stocked and organized. Working closely with the founder and director to plan, execute and deliver content creation, campaigns and marketing strategies. Efficiently managing Baebeeboo Inc. social media channels daily, boosting the brand. Participating in email marketing via newsletters and website, driving sales and engagement.

Art Teacher

Lil' Palette WorkroomJul 2024 - Sep 2024 • 3 mosDeveloping and implementing engaging art curriculum for children, focusing on foundational techniques, creative expression, and art history. Assisting with interactive lessons that catered to diverse learning styles and skill levels, fostering a supportive and inclusive classroom environment. Evaluating student progress and providing constructive feedback. Maintaining a safe and orderly classroom, managing supplies and resources efficiently.

Beauty Advisor

The Body ShopDec 2023 - Jun 2024 • 7 mosAssist customers in selecting the best skincare and makeup products for their specific needs and goals. Provide product demonstrations, personalised customer service and advice on application techniques. Maintain a professional and friendly demeanor with clients and coworkers. Participate in training and development programs offered by The Body Shop. Developed strong communication skills to convey product knowledge. Knowledge of ethical and sustainable beauty practices.

Barista

Royal T Group Pte LtdMar 2022 - Apr 2023 • 1 yr 2 mosHandled customer complaints calmly and professionally, resolving customer issues in a timely manner. Recommended new products based on solid understanding of individual customer needs and preferences. Preparation and brewing of beverages and adept customer service.

Education

Wolsey Hall Oxford

International Advanced Levels, Art history, Psychology, English Literature2024 - 2026

Wolsey Hall Oxford

International General Certificate in Secondary Education (IGCSE), High School/Secondary Diplomas and Certificates2022 - 2023

Bukit Panjang Government High School

N-Levels2018 - 2021

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!