Top Talent like Richard are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Richard Martin

Available for hire fromNegotiable
Contracts
VP of Marketing & Revenue Operations | Scaled ARR 700% Through Full-Funnel GTM Strategy | Expert in Marketing Automation, CRM & AI-Driven Growth
As a VP of Marketing and Revenue Operations leader with over 15 years of experience, I specialize in building scalable full-funnel marketing systems that align marketing with revenue operations. I drive predictable growth through data, automation, and GTM strategy, having scaled ARR 700% and improved operational efficiency by 50% while reducing CAC by 30%. My expertise spans demand generation, GTM strategy, marketing automation, CRM integration, and revenue operations alignment. I take a systems-level approach to marketing, connecting brand to revenue with tools, data, and people. My core skills include GTM Strategy, Full-Funnel Marketing, Revenue Operations, Marketing Automation, CRM Automation, Demand Generation, Marketing Operations, Predictive Analytics, AI in Marketing, and Team Leadership.

Work History

V

Marketing & Revenue Operations Consultant

Venture on WebAs a fractional CMO consultant, I design scalable growth systems for DTC, B2B SaaS, and nonprofit clients. I specialize in full-funnel marketing strategy, revenue operations alignment, marketing automation, conversion optimization, and GTM strategy to drive predictable revenue growth. Key Achievements: • Built comprehensive revenue operations frameworks integrating marketing automation, CRM systems, and demand generation programs for 50+ organizations • Designed and executed GTM strategy for B2B, DTC, non-profits, education, and mission-driven organizations resulting in 42% average increase in conversion rates and 30% reduction in CAC through full-funnel marketing optimization • Implemented marketing automation and CRM integration solutions (HubSpot, Salesforce, ActiveCampaign) that improved marketing operations efficiency by 60% • Led demand generation campaigns combining SEO, paid media, email automation, and lifecycle marketing to generate $12M+ in pipeline for clients • Advise executive leadership on revenue operations best practices, marketing technology stack optimization, and full-funnel growth strategy
C

Chief Executive Officer

Colma GroupMay 2025 - Oct 2025 • 6 mosBrought in as interim CEO to build go-to-market systems and operational infrastructure for a virtual staffing startup. Worked closely with founders to develop GTM strategy, establish marketing operations, implement revenue operations processes, and create scalable demand generation systems. Key Achievements: • Designed and launched comprehensive GTM strategy including positioning, messaging framework, and full-funnel marketing approach for B2B SaaS offering • Established marketing automation infrastructure and revenue operations workflows to track pipeline from lead to close • Created demand generation playbooks for outbound sales, inbound marketing, and partnership channels • Built foundational marketing operations systems including CRM configuration, marketing automation setup, and reporting dashboards
R

Vice President Marketing

Ring Ring MarketingSep 2018 - Sep 2024 • 6 yrs 1 moAs VP of Marketing for a B2B digital agency serving 630+ clients in the death care, hospice, home health, and home improvement industries, I led marketing strategy and revenue operations for the organization. I was responsible for full-funnel marketing execution, demand generation, marketing operations, and team leadership scaling the agency from $1M to $8M ARR. Key Achievements: • Grew ARR 700% (from $1M to $8M) and expanded operations 10X as VP of Marketing, integrating AI-powered marketing automation into the full marketing tech stack • Optimized revenue operations and marketing operations, improving efficiency by 50% and campaign performance by 25% through predictive analytics and marketing automation • Led GTM strategy and demand generation across 630+ client accounts, implementing full-funnel marketing systems that improved client retention by 90%+ • Built marketing automation infrastructure using CRM systems, email platforms, and analytics tools to create scalable, repeatable marketing operations processes • Managed cross-functional teams including marketing operations specialists, campaign managers, and revenue operations coordinators creating a high-performing marketing organization • Positioned the company for acquisition through systematic marketing operations documentation and revenue operations optimization
D

Information Technology System Administrator

Dallas County SchoolsAug 2002 - Jan 2018 • 15 yrs 6 mosLed IT infrastructure for a public K-12 school district serving 2,000+ staff across 16 locations. Oversaw systems uptime, budget allocation, vendor relationships, and long-term tech upgrades. Worked closely with education leaders to support student enrollment systems, faculty access, and secure data operations. Selected Accomplishments: • Maintained 99.8% systems uptime through proactive monitoring and network optimization. • Reduced operational costs 22% by renegotiating vendor contracts and optimizing IT workflows. • Spearheaded district-wide cloud migration, improving access and reducing maintenance demands. • Managed a $750K tech budget and led a 3-person support team with coverage across multiple campuses.
A

Field Service Manager

AT&TApr 2000 - Jun 2002 • 2 yrs 3 mosSupported enterprise technical sales teams in the San Francisco Bay Area, delivering voice and data infrastructure recommendations aligned to business needs. Helped secure large-scale contracts by designing scalable telecom solutions and translating complex needs into custom packages. Selected Accomplishments: • Contributed to $2.5M+ in closed contracts through pre-sales strategy and in-field customer support. • Improved team performance 35% by identifying scalable solution bundles for high-value accounts. • Maintained 92% retention across technical support team during growth and product rollout phases.
D

Technical Support Representative

DSLNetworksJan 1998 - Mar 2000 • 2 yrs 3 mosProvided end-to-end support for DSL broadband service rollouts during the early adoption phase of high-speed internet. Worked across provisioning, troubleshooting, and customer onboarding to ensure timely and successful service activation. Selected Accomplishments: • Achieved 95%+ customer satisfaction by streamlining installation timelines and improving issue resolution processes. • Reduced order delays 27% by collaborating with telecom partners to resolve provisioning bottlenecks. • Supported 200+ clients monthly during scale-up phase, delivering consistent technical support and onboarding assistance.

Education

U

University of Phoenix

BS Information Technology, Information Technology2004 - 2005

Similar Pangeans

Par Gandhi

Executive Leader in Marketing and Revenue Growth | Go-To-Market Strategy for DTC and B2B SaaS
Growth Marketing Management • 22 years of exp. • Austin, TX, US

Vincent Magaline, MBA

Director of Digital Marketing | 4x First Marketing Hire | Scaled Qualified Inbound Pipeline from $200K to $10M+ in 1 year (50x) | AI & B2B SaaS Growth Expert
Growth Marketing Management • Content Marketing • Product Marketing • 14 years of exp. • Napa, CA, US

Rudi Jantos

Growth Marketing Strategist | SaaS & Scale-Ups | CRM + Ads Efficiency
Growth Marketing Management • Product Marketing • Sales & Business Development • 8 years of exp. • Rome, Lazio, IT

Pear Benjasirichai

Growth Marketing & Operations Director | Expert in SEO, Community Building & Performance Marketing | Tech, AI, Cannabis, and Entertainment
Email Marketing • Content Marketing • Community Management • 10 years of exp. • Asheville, NC, US

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
VP of Marketing & Revenue Operations | Scaled ARR 700% Through Full-Funnel GTM Strategy | Expert in Marketing Automation, CRM & AI-Driven Growth
As a VP of Marketing and Revenue Operations leader with over 15 years of experience, I specialize in building scalable full-funnel marketing systems that align marketing with revenue operations. I drive predictable growth through data, automation, and GTM strategy, having scaled ARR 700% and improved operational efficiency by 50% while reducing CAC by 30%. My expertise spans demand generation, GTM strategy, marketing automation, CRM integration, and revenue operations alignment. I take a systems-level approach to marketing, connecting brand to revenue with tools, data, and people. My core skills include GTM Strategy, Full-Funnel Marketing, Revenue Operations, Marketing Automation, CRM Automation, Demand Generation, Marketing Operations, Predictive Analytics, AI in Marketing, and Team Leadership.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Par Gandhi

Executive Leader in Marketing and Revenue Growth | Go-To-Market Strategy for DTC and B2B SaaS
Growth Marketing Management • 22 years of exp. • Austin, TX, US

Vincent Magaline, MBA

Director of Digital Marketing | 4x First Marketing Hire | Scaled Qualified Inbound Pipeline from $200K to $10M+ in 1 year (50x) | AI & B2B SaaS Growth Expert
Growth Marketing Management • Content Marketing • Product Marketing • 14 years of exp. • Napa, CA, US

Rudi Jantos

Growth Marketing Strategist | SaaS & Scale-Ups | CRM + Ads Efficiency
Growth Marketing Management • Product Marketing • Sales & Business Development • 8 years of exp. • Rome, Lazio, IT

Pear Benjasirichai

Growth Marketing & Operations Director | Expert in SEO, Community Building & Performance Marketing | Tech, AI, Cannabis, and Entertainment
Email Marketing • Content Marketing • Community Management • 10 years of exp. • Asheville, NC, US

Top Talent like Richard are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Richard Martin

Available for hire fromNegotiable
Contracts

Work History

V

Marketing & Revenue Operations Consultant

Venture on WebAs a fractional CMO consultant, I design scalable growth systems for DTC, B2B SaaS, and nonprofit clients. I specialize in full-funnel marketing strategy, revenue operations alignment, marketing automation, conversion optimization, and GTM strategy to drive predictable revenue growth. Key Achievements: • Built comprehensive revenue operations frameworks integrating marketing automation, CRM systems, and demand generation programs for 50+ organizations • Designed and executed GTM strategy for B2B, DTC, non-profits, education, and mission-driven organizations resulting in 42% average increase in conversion rates and 30% reduction in CAC through full-funnel marketing optimization • Implemented marketing automation and CRM integration solutions (HubSpot, Salesforce, ActiveCampaign) that improved marketing operations efficiency by 60% • Led demand generation campaigns combining SEO, paid media, email automation, and lifecycle marketing to generate $12M+ in pipeline for clients • Advise executive leadership on revenue operations best practices, marketing technology stack optimization, and full-funnel growth strategy
C

Chief Executive Officer

Colma GroupMay 2025 - Oct 2025 • 6 mosBrought in as interim CEO to build go-to-market systems and operational infrastructure for a virtual staffing startup. Worked closely with founders to develop GTM strategy, establish marketing operations, implement revenue operations processes, and create scalable demand generation systems. Key Achievements: • Designed and launched comprehensive GTM strategy including positioning, messaging framework, and full-funnel marketing approach for B2B SaaS offering • Established marketing automation infrastructure and revenue operations workflows to track pipeline from lead to close • Created demand generation playbooks for outbound sales, inbound marketing, and partnership channels • Built foundational marketing operations systems including CRM configuration, marketing automation setup, and reporting dashboards
R

Vice President Marketing

Ring Ring MarketingSep 2018 - Sep 2024 • 6 yrs 1 moAs VP of Marketing for a B2B digital agency serving 630+ clients in the death care, hospice, home health, and home improvement industries, I led marketing strategy and revenue operations for the organization. I was responsible for full-funnel marketing execution, demand generation, marketing operations, and team leadership scaling the agency from $1M to $8M ARR. Key Achievements: • Grew ARR 700% (from $1M to $8M) and expanded operations 10X as VP of Marketing, integrating AI-powered marketing automation into the full marketing tech stack • Optimized revenue operations and marketing operations, improving efficiency by 50% and campaign performance by 25% through predictive analytics and marketing automation • Led GTM strategy and demand generation across 630+ client accounts, implementing full-funnel marketing systems that improved client retention by 90%+ • Built marketing automation infrastructure using CRM systems, email platforms, and analytics tools to create scalable, repeatable marketing operations processes • Managed cross-functional teams including marketing operations specialists, campaign managers, and revenue operations coordinators creating a high-performing marketing organization • Positioned the company for acquisition through systematic marketing operations documentation and revenue operations optimization
D

Information Technology System Administrator

Dallas County SchoolsAug 2002 - Jan 2018 • 15 yrs 6 mosLed IT infrastructure for a public K-12 school district serving 2,000+ staff across 16 locations. Oversaw systems uptime, budget allocation, vendor relationships, and long-term tech upgrades. Worked closely with education leaders to support student enrollment systems, faculty access, and secure data operations. Selected Accomplishments: • Maintained 99.8% systems uptime through proactive monitoring and network optimization. • Reduced operational costs 22% by renegotiating vendor contracts and optimizing IT workflows. • Spearheaded district-wide cloud migration, improving access and reducing maintenance demands. • Managed a $750K tech budget and led a 3-person support team with coverage across multiple campuses.
A

Field Service Manager

AT&TApr 2000 - Jun 2002 • 2 yrs 3 mosSupported enterprise technical sales teams in the San Francisco Bay Area, delivering voice and data infrastructure recommendations aligned to business needs. Helped secure large-scale contracts by designing scalable telecom solutions and translating complex needs into custom packages. Selected Accomplishments: • Contributed to $2.5M+ in closed contracts through pre-sales strategy and in-field customer support. • Improved team performance 35% by identifying scalable solution bundles for high-value accounts. • Maintained 92% retention across technical support team during growth and product rollout phases.
D

Technical Support Representative

DSLNetworksJan 1998 - Mar 2000 • 2 yrs 3 mosProvided end-to-end support for DSL broadband service rollouts during the early adoption phase of high-speed internet. Worked across provisioning, troubleshooting, and customer onboarding to ensure timely and successful service activation. Selected Accomplishments: • Achieved 95%+ customer satisfaction by streamlining installation timelines and improving issue resolution processes. • Reduced order delays 27% by collaborating with telecom partners to resolve provisioning bottlenecks. • Supported 200+ clients monthly during scale-up phase, delivering consistent technical support and onboarding assistance.

Education

U

University of Phoenix

BS Information Technology, Information Technology2004 - 2005

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.