Mariolga Urdaneta

Content Strategy

Canva

Notion

Email Marketing

SEO

HubSpot

Semrush

Available for hire fromNegotiable

Contracts

Digital Marketing Coordinator | Bringing ideas to life through creative strategy

I am an intern at Sky Society where I've been able to work on content creation for their blog, social media, newsletter, and influencer outreach. Outside of marketing, you can catch me having a nice cup of coffee while reading and relaxing or playing outdoor soccer scoring all the goals (or at least I hope so), there's no in between.My passion for storytelling has always been a part of me, which led me to obtain my Bachelor's degree in Social Communications in Advertisement and later specialize in digital marketing, where I found my passion for combining strategy with creativity. I've always loved bringing ideas to life, which has led me to meet small business owners that I have been able to help and provide guidance to in the areas of brand and marketing.I hope to find a place with great values and a strong mission that will allow me to thrive and be part of their marketing team, where I can create and implement strategies that can help the company achieve their goals alongside a supportive team.

Projects

Website Design - Premier Tax & Accounting

Increase outreach to obtain 12 new clients during tax season by maximizing online presence through Google business Conducted website audit and presented areas of improvement to owner, designing a wireframe showing new website layout Executed keyword research providing a list of 5 diﬀerent content pillar ideas to help business attract organic website visibilitySee More

Work History

Digital Marketing Intern

Sky SocietyAs a Digital Marketing Intern, contributed to various marketing campaigns and assisted in enhancing the company's online presence.

Acadium Plus Member

AcadiumAcadium Plus is a career acceleration membership program designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects, and networking connections that prepare us for a successful digital marketing career.

Brand Strategist & Website Designer

Stingray Advisory GroupSep 2023 - Oct 2025 • 2 yrs 2 mos- Help small businesses to elevate their online presence through in-depth website audits, strategic wireframes, and improved site architecture that supports both user experience and business goals. - Align brand identity with web design by creating cohesive visual systems and user experiences that reflect each business’s unique voice. - Design and provide Instagram content ideas using Canva, combining storytelling with visual strategy to increase engagement and brand awareness. - Create high-converting landing pages with integrated checkout functionality, helping businesses effectively promote and sell their services. - Use platforms like WordPress, Wix, and GoDaddy to design and manage websites, ensuring accessibility, responsiveness, and ease of use. - Assist with foundational brand design, including logo development and visual direction, using Canva to support early-stage brand building.

Web Designer

RSD OptronicsJun 2024 - Aug 2024 • 3 mos- Collaborated closely with the business owner to translate their ideas into a clear brand concept and structure that reflected their vision and goals. - Developed a custom brand identity, including a curated color palette and multiple logo options — helping the owner confidently choose the design that best fit their business. - Designed and presented a wireframe that laid the foundation for the website, aligning both functionality and visual flow. - Set up website hosting and began building the site in WordPress, focusing on a clean, user-friendly design. - Wrote original website content that clearly described the company’s services and projects in a compelling way. - Added a contact page with a simple form and clear calls-to-action to make it easy for potential clients to get in touch.

Web Designer

Premier Tax & AccountingJan 2023 - Mar 2023 • 3 mos- Helped rebrand the company’s online presence by redesigning a minimal, outdated two-page site into a full website with clear structure, visuals, and user-friendly navigation. - Presented a new site wireframe featuring key pages like Services, About, Contact, FAQ section, and testimonial section — all designed to improve user experience and conversion. - Worked closely with the business owner to clarify their services and identity, then wrote content that clearly communicated their expertise and value. - Developed core brand messaging including the About section, mission statement, and company values to build credibility and connection with visitors. - Optimized the site for search engines and connected it to Google, helping the business appear in local search results to boost online visibility. - Integrated a contact form that led to 12 new client inquiries directly through the website after launch.

Digital Marketing Intern

Sky SocietyInternJan 2026 - Mar 2026 • 3 mosCreated SEO blog post to increase organic website traﬃc using Semrush to research keyword competition & volume Designed and distributed email newsletters to email list of 37k+ subscribers with open rate of 63.2% and CTR of 2.54% Coordinated TikTok influencer marketing research & outreach in Hubspot, connecting with influencers with a following of 55K Wrote compelling press release to announce new podcast episode with Sydney Blake Thomas Director of Branding at Béis Developed Instagram stories to engage an audience of 7,000+ followers through self recorded video content

Brand Strategist

Stingray Advisory GroupPart-time EmployeeSep 2023 - Oct 2025 • 2 yrs 2 mosCreated static content 2x a week helping increase IG reach to 200% for the business owner's personal instagram account Managed 3 diﬀerent clients simultaneously during a seasonal period to aide small businesses with visual brand alignment Conducted SEO search and presented 5 diﬀerent content ideas to clients to help with their website organic search visibility Tracked and analyzed monthly Meta analytics evaluating content performance and provided suggestions for future content

Education

University of Central Florida

Bachelor's degree, Digital Marketing

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