Nicholas Granet

Sales Strategy Manager

Brand Partnership Manager

Sales & Business Development Manager

Cambridge, MA, US

Leadership

Go-to-market Strategy

Strategy & Business Development

Partnership Management

Outreach

Prospecting

CRM

Sales

Management

Business Strategy

Business Development

Business Planning

Account Management

Available for hire fromNegotiable

Contracts

Strategy Consultant with Expertise in Sales Growth and Partnership Strategies

I have over 8 years of experience serving in Head of Sales and Partnership roles and driving revenue growth and strategic sales initiatives. I have spearheaded the restructuring of go-to-market sales and partnership strategies at several companies. I am seeking to leverage my leadership and strategic planning experience to promote and secure sales and innovation in future opportunities.

Projects

Consulting Portfolio

Project portfolio with client problems and solutions I implemented.

Work History

Strategy Consultant & Founder

NG Consulting LLCProfessional Strategy Consulting services specializing in the endurance space with a focus on e-commerce, retail, consumer growth, and customer retainment for companies looking to grow their US market presence. Certified in generative and experimental AI tools to enhance client engagement experiences.

Global Sales Manager

Varlo IncAug 2024 - May 2025 • 10 mosLed the Custom Sales channel in revenue growth by implementing a new GTM strategy. Achieved 80% of Varlo's revenue through strategy initiatives, leading and growing the custom book of business. Generated over 5000 new business leads from various sectors such as Triathlon, Cycling, Running, and Hyrox. Restructured the company's GTM sales strategy for custom sales. Implemented a new customer relationship management software platform for deal volume management, forecasting accuracy, and increasing lead generation output. Implemented automation software and AI strategies for reporting and sales management.

Head of Global Club Partnerships

THEMAGIC5Mar 2021 - Jul 2024 • 3 yrs 5 mosCreated a market strategy for partnerships within the swim and triathlon sector during the initial growth stage of the company as THEMAGIC5 secured a Shark Tank deal. Initiated a ten-fold increase in revenue generated by partnerships. Co-generated a platform for the company to manage and track its partnerships; tested and refined the platform in coordination with marketing based on feedback forms and experimental one-off programs. Successfully secured partnerships with 20% of the swim and triathlon industry. Managed a team of sales development representatives to prospect and lead new opportunities into the platform, surpassing team quotas at 120%.

Professional Triathlete

USA TriathlonOct 2016 - Mar 2022 • 5 yrs 6 mosMultiple top 10 finishes, including 5th place at Ironman Arizona 2018 with a finishing time of 8:15.

Marketing Director

Boulder Cycle SportAug 2019 - Mar 2021 • 1 yr 8 mosOverhauled our email marketing campaigns from 30,000 subscribers with a 10.6% open rate, to 200,000 subscribers with a 24.2% open rate. Initiated an e-commerce launch and partner campaigns. Developed a social media presence through partnering with established brands.

Consultant and Event Manager

TherabodyAug 2019 - Jun 2020 • 11 mosEvent lead for all North American Ironman events. Set a record-breaking year for Therabody event sales in the triathlon space, with multiple sell-out events. Developed the structure of sales and marketing guidelines for all Ironman-branded events in North America.

Brand Representative

TherabodyApr 2019 - Aug 2019 • 5 mosContract hire to work at trade shows and expositions with full in depth knowledge of sales process for the company.

Sales and Marketing Director

Base PerformanceJan 2018 - Apr 2019 • 1 yr 4 mosHired to prospect and contract possible triathlon teams to represent the brand. Developed a sequenced roadmap to funnel leads and close potential partnerships. Opened new potential sales channels through swimming, cycling, and running teams/clubs. Led multiple trade expositions throughout the US as a sales/marketing representative to interact in person with potential customers. Main point of contact for all teams regarding information on all of our products. Additionally handled a majority of customer service questions outside of our specific teams. Grew from 20 partnered teams and a new concept, to 160 teams and a new integrated revenue channel for the company.

Student Representative

DECA Inc.Jan 2010 - May 2012 • 2 yrs 5 mosDECA Inc., formerly Distributive Education Clubs of America, is a 501 not-for-profit career and technical marketing student organization with more than 225,000 members. DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and management in high schools and colleges around the globe. I was a member of DECA throughout my junior and senior years of High School. Our class competed in the Nevada State Championship in 2010 and 2011.

Education

Northeastern University

Business Administration, Management and Operations2024 - 2026

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Strategy Consultant with Expertise in Sales Growth and Partnership Strategies

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call

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