Miranda Johnson

Growth Marketing Manager

Growth Product Manager

Email Marketing Specialist

New York, NY, US

Growth Marketing

Pinterest Ads

Product Management

E-Commerce

Google Analyics

SMS Marketing

Shopify

Klaviyo

Google Search Ads

Display Ads

Promotional Marketing

Retargeting

Marketing

Marketing Strategy

Marketing Analytics

Customer Analytics

Email Marketing

Facebook Ads

Google Ads

Ads Manager

Paid Ads

Available for hire fromNegotiable

Contracts

Data-driven growth marketing | Acquisition | Retention | Digital Product | 6+ years of experience

Data-driven growth marketing and ecommerce leader, specializing in acquisition, retention, and digital product with 6+ years of experience.

Work History

Director of Growth & Ecommerce

BodilyMay 2022 - Feb 2024 • 1 yr 10 mosGrowth Marketing - Led growth strategy across all marketing channels; managed all budget allocation, measurement, forecasting, testing, prioritization, and new channel expansion - Oversaw new category launch & quarterly new product expansions across both new customer acquisition and returning customer communications - Supervised and recruited a team of 5 internal employees and 4 consultants/agencies, spanning across paid acquisition, influencer, retention, creative design, product marketing, and Amazon Ecommerce & Digital Product - Supervised the planning, development, implementation and roadmap of the ecommerce site; managed a team of 3 consultants and 1 internal hire, spanning across ecomm, engineering, and ux/ui design - Collaborated with merchandising to oversee the product catalog, all shopify site reporting, and optimizations/testing of product placements - Led a site redesign from ideation to implementation, including site research, stakeholder management, roadmap, and QA to significantly reduce site’s tech debt and allow for quicker feature deployment

Senior Manager, Growth

Caraway HomeMay 2020 - May 2022 • 2 yrs 1 mo- Led multiple growth strategies and channels (Paid Social, Paid Search, Email/SMS, Partnerships, Landing Pages, Digital Product, etc.) - Launched an SMS Program, Referral Program, new BI Tool (Looker), Incremental Measurement Tool (Measured), and multiple Paid Social platforms and partners - Managed all executive level and day to day reporting, including data visualization, SQL queries, data model management and integrations (with Daasity), and regular QA

Growth Marketing Manager

WayUpMay 2019 - Apr 2020 • 1 yr- Oversaw a Multi Million dollar digital marketing budget across all marketing channels (Facebook, Apple Search, Reddit, Partnerships, etc.) - Created and monitored channel activity reports, funnels, CPA analysis, etc. through SQL queries and Google Sheet automations

Email Marketing Associate

WayUpApr 2018 - May 2019 • 1 yr 2 mos- Set-up mailings and segments through a variety of ESPs (Email Service Providers) including Blueshift, Iterable, and Mailchimp - Implemented new ESP, Blueshift, by warming IPs, managing deliverability, and recreating segments and mailings

Education

NC State University

Bachelor's Degree, Brand Management & MarketingAug 2014 - May 2017

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