Top Talent like Melanie are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Melanie Diaz Monsalve

Content Marketing Manager
Social Media Marketing Specialist
Creative & Brand Strategist
CABA, Buenos Aires, AR
Content Strategy
Marketing Strategy
Social Media Communications
Content Creation
Brand Strategy
Social Media Design
Creative Marketing
Strategic Communications
Available for hire fromNegotiable
Contracts
Insight-driven marketing creative blending storytelling, design, and strategy
I’m a curious and creative marketing mind who’s always exploring new ways to connect people with powerful ideas. With a background in brand storytelling, content strategy, and social media, I help mission-driven brands bring their purpose to life through creative assets that speak to the right audience—and move them to act. My journey has been shaped by constant curiosity and a passion for learning, from communications and advertising to e-commerce and AI. I’ve helped emerging startups and values-led brands carve their identity, tell their story, and grow their communities across digital platforms. What drives me is the power of clarity, creativity, and connection. Whether it's launching a new product, growing your presence on social, or crafting narratives that resonate. I’m here to help you create something impactful, together.

Projects

Brewing Community & Championing Women in Coffee

Opportunity A Latina-owned specialty coffee brand needed to stand out, not just as a coffee provider but as a movement supporting women coffee growers. The challenge was to create a compelling narrative that resonated with both coffee lovers and entrepreneurs. Process Answer - Created visually appealing social media content, including behind-the-scenes glimpses, customer testimonials, and interactive polls, to foster community engagement. -Developed a content calendar that highlighted the brand's heritage, values, and commitment to ethical sourcing. - Crafted compelling blog posts and newsletters that shared the stories of the women coffee farmers and the brand's dedication to equity. Answer Through fostering conversations and sharing stories, the brand was able to build a loyal online community that actively supported the brand's mission and values. By focusing on engagement and storytelling, Casa Dos Chicas was able to increase online sales. See More

Demystifying Finance, Driving Growth for Creators & Startups.

Opportunity Making finance simple isn’t easy, especially for creators and small businesses who need clarity, not complexity. Franco Blueprint needed to cut through the jargon and position itself as the go-to financial partner across industries. Process - Developed an approachable content strategy, translating financial jargon into easy-to-digest insights. - Conducted in-depth market research to understand the specific financial needs and pain points of target audiences. - Defined the brand's tone and personality on social media to ensure consistency and client alignment. Answer A brand voice that turned finance into an accessible conversation, positioning Franco Blueprint as the financial partner that makes money management stress-free. See More

AI Coaching, Big Ambitions

Opportunity As an AI coaching startup in a crowded tech space, Dextego needed to prove that AI could help professionals grow, without feeling robotic or impersonal. The challenge was to humanize the brand while showcasing AI as a career-boosting tool. Process - Developed a brand narrative that positioned AI as an enabler, not a replacement, focusing on real career transformations. - Partnered with industry professionals to validate the impact of AI coaching, building credibility and trust. - Crafted a multi-platform content strategy blending thought leadership, case studies, and interactive social engagement. Answer Successfully launched Dextego's brand identity, establishing a strong foundation for future growth, and increased brand awareness, generating significant interest from early adopters.See More

Work History

D

Brand Strategist

DextegoContract EmployeeMay 2023 - Dec 2024 • 1 yr 8 mos-Conducted comprehensive market research and competitive analysis to identify key trends and opportunities for brand differentiation. -Planned and promoted webinars, collaborating with internal teams to feature relevant topics and speakers. -Curated and managed content across multiple platforms (website, social media, blog posts) to maintain brand consistency. -Managed the creation and design of infographics and visual content to enhance brand visibility.
F

Communications and Marketing Lead

Franco Blueprint, Inc.Full-time EmployeeNov 2020 - May 2023 • 2 yrs 7 mos-Assisted in the execution of marketing campaigns, including email marketing and webinars, monitoring performance and making data-driven improvements. -Created bimonthly case studies and impact stories, showcasing the value and impact of services provided to clients. -Monitored, evaluated, and reported on industry trends and activities, making strategic recommendations for future campaigns. -Planned and executed marketing campaigns to support webinars, integrating email marketing, follow-ups, and performance tracking.
C

Content Manager

Casa Dos Chicas CaféPart-time EmployeeOct 2021 - May 2023 • 1 yr 8 mos- Developed and executed a comprehensive content strategy, including monthly newsletters and blog posts to promote brand visibility. - Promoted team member content, media appearances, and articles across digital channels, amplifying their voices and expertise. - Developed and managed content calendars, creating engaging LinkedIn, Facebook, and Instagram posts aligned with short- and long-term marketing goals. - Scheduled and posted monthly social media content, fostering a community around the brand through timely engagement.

Education

M

Miami Ad School Buenos Aires

Associate of Arts - AA, Advertising, Copywriting, and Applied Communication2023 - 2025
B

Brother Ad School

Planning + Design Thinking + Creativity, Strategic Planning and Creativity in Digital Media2022
U

University of Buenos Aires

Licenciatura en Ciencias de la Comunicación, Communications2019 - 2021
I

International Institute of Global Studies

Diplomat in Marketing, Marketing2018 - 2019
G

Google

AI Essentials2024

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Insight-driven marketing creative blending storytelling, design, and strategy
I’m a curious and creative marketing mind who’s always exploring new ways to connect people with powerful ideas. With a background in brand storytelling, content strategy, and social media, I help mission-driven brands bring their purpose to life through creative assets that speak to the right audience—and move them to act. My journey has been shaped by constant curiosity and a passion for learning, from communications and advertising to e-commerce and AI. I’ve helped emerging startups and values-led brands carve their identity, tell their story, and grow their communities across digital platforms. What drives me is the power of clarity, creativity, and connection. Whether it's launching a new product, growing your presence on social, or crafting narratives that resonate. I’m here to help you create something impactful, together.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Melanie are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Melanie Diaz Monsalve

Content Marketing Manager
Social Media Marketing Specialist
Creative & Brand Strategist
CABA, Buenos Aires, AR
Content Strategy
Marketing Strategy
Social Media Communications
Content Creation
Brand Strategy
Social Media Design
Creative Marketing
Strategic Communications
Available for hire fromNegotiable
Contracts

Projects

Brewing Community & Championing Women in Coffee

Opportunity A Latina-owned specialty coffee brand needed to stand out, not just as a coffee provider but as a movement supporting women coffee growers. The challenge was to create a compelling narrative that resonated with both coffee lovers and entrepreneurs. Process Answer - Created visually appealing social media content, including behind-the-scenes glimpses, customer testimonials, and interactive polls, to foster community engagement. -Developed a content calendar that highlighted the brand's heritage, values, and commitment to ethical sourcing. - Crafted compelling blog posts and newsletters that shared the stories of the women coffee farmers and the brand's dedication to equity. Answer Through fostering conversations and sharing stories, the brand was able to build a loyal online community that actively supported the brand's mission and values. By focusing on engagement and storytelling, Casa Dos Chicas was able to increase online sales.

Demystifying Finance, Driving Growth for Creators & Startups.

Opportunity Making finance simple isn’t easy, especially for creators and small businesses who need clarity, not complexity. Franco Blueprint needed to cut through the jargon and position itself as the go-to financial partner across industries. Process - Developed an approachable content strategy, translating financial jargon into easy-to-digest insights. - Conducted in-depth market research to understand the specific financial needs and pain points of target audiences. - Defined the brand's tone and personality on social media to ensure consistency and client alignment. Answer A brand voice that turned finance into an accessible conversation, positioning Franco Blueprint as the financial partner that makes money management stress-free.

AI Coaching, Big Ambitions

Opportunity As an AI coaching startup in a crowded tech space, Dextego needed to prove that AI could help professionals grow, without feeling robotic or impersonal. The challenge was to humanize the brand while showcasing AI as a career-boosting tool. Process - Developed a brand narrative that positioned AI as an enabler, not a replacement, focusing on real career transformations. - Partnered with industry professionals to validate the impact of AI coaching, building credibility and trust. - Crafted a multi-platform content strategy blending thought leadership, case studies, and interactive social engagement. Answer Successfully launched Dextego's brand identity, establishing a strong foundation for future growth, and increased brand awareness, generating significant interest from early adopters.

Work History

D

Brand Strategist

DextegoContract EmployeeMay 2023 - Dec 2024 • 1 yr 8 mos-Conducted comprehensive market research and competitive analysis to identify key trends and opportunities for brand differentiation. -Planned and promoted webinars, collaborating with internal teams to feature relevant topics and speakers. -Curated and managed content across multiple platforms (website, social media, blog posts) to maintain brand consistency. -Managed the creation and design of infographics and visual content to enhance brand visibility.
F

Communications and Marketing Lead

Franco Blueprint, Inc.Full-time EmployeeNov 2020 - May 2023 • 2 yrs 7 mos-Assisted in the execution of marketing campaigns, including email marketing and webinars, monitoring performance and making data-driven improvements. -Created bimonthly case studies and impact stories, showcasing the value and impact of services provided to clients. -Monitored, evaluated, and reported on industry trends and activities, making strategic recommendations for future campaigns. -Planned and executed marketing campaigns to support webinars, integrating email marketing, follow-ups, and performance tracking.
C

Content Manager

Casa Dos Chicas CaféPart-time EmployeeOct 2021 - May 2023 • 1 yr 8 mos- Developed and executed a comprehensive content strategy, including monthly newsletters and blog posts to promote brand visibility. - Promoted team member content, media appearances, and articles across digital channels, amplifying their voices and expertise. - Developed and managed content calendars, creating engaging LinkedIn, Facebook, and Instagram posts aligned with short- and long-term marketing goals. - Scheduled and posted monthly social media content, fostering a community around the brand through timely engagement.

Education

M

Miami Ad School Buenos Aires

Associate of Arts - AA, Advertising, Copywriting, and Applied Communication2023 - 2025
B

Brother Ad School

Planning + Design Thinking + Creativity, Strategic Planning and Creativity in Digital Media2022
U

University of Buenos Aires

Licenciatura en Ciencias de la Comunicación, Communications2019 - 2021
I

International Institute of Global Studies

Diplomat in Marketing, Marketing2018 - 2019
G

Google

AI Essentials2024

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.