Top Talent like Alexa are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alexa Phillips

Content Marketing Manager
Social Media Marketing Specialist
Creative & Brand Strategist
Tampa, FL, US
Go-to-market Strategy
Product Marketing
Brand Strategy
Content Strategy
Social Media Management
Branding
Brand Management
Brand Development
Social Media
Content Creation
Marketing Strategy
Messaging Strategy
Blog Marketing
Integrated Marketing
Social Media Marketing
Email Marketing
Media Communications
Copy Editing
Editing
Written Communication
Content Management
Sales Copy
Ghost Writing
Copywriting
Writing
Journalism
Blogs
Blog Writing
Content Writing
Marketing
Content Planning
Content Development
Available for hire fromNegotiable
Contracts
Content, Brand & Comms Strategist
Editorial and content systems strategist with 10+ years building brand marketing strategies and content engines for B2B and B2C founders and brands. I bring the editorial thinking of a journalist, the distribution mindset of a marketer, and the operator instincts of a media brand. I work at the intersection of storytelling, brand marketing, and product-led growth, helping more than 20 organizations build the presence and credibility that define a category and the infrastructure that scales with it.

Projects

Fractional Content & Social Media Marketing Lead, PTO Exchange

PTO Exchange needed someone to focus on building up its content and social media presence. This included writing blogs, long-form content (ebooks, whitepapers, etc.), and posting and managing its social media presence, mainly on LinkedIn. PTO Exchange also needed someone who was an extension of its marketing team and could be its go-to for all things content. Results: - Doubled social audience by clarifying messaging and optimizing channel strategy. - Increased blog production by 185% YoY, aligning content with high-intent keywords and customer education needs. - 90% mobile app adoption from existing customers. - Increased MQLs and conversions by 30% through targeted lead-gen content and gated assets. - 60+ thought leadership placements in top-tier HR publications (e.g., TLNT, HR Benefits Pro). - Achieved page-one SEO rankings for strategic keywords related to PTO and employee benefits, driving consistent inbound interest. - Supported partner marketing by creating guest content that reinforced product differentiation.See More

Fractional Content & Social Media Marketing Lead, Batten

Batten sought a fractional content and social media manager to develop a content and social strategy, produce net-new blog content, oversee freelancers, and manage and grow its social channels. Outcomes: - Increased content on site by 700% YoY and resource page traffic by 40% - Created 60+ SEO-driven blog posts, including 10 product reviews - Increased social audience and brand awarenessSee More

Brand Communications, Thought Leadership & Content Strategy for Endava

Endava is a global technology consulting firm at the intersection of deep technical expertise and human-centered thinking, and my work with them spanned three distinct engagements that collectively represent the full range of what I do. For their thought leadership program, I developed the overarching narrative for a research-backed whitepaper, interviewed 10+ SMEs across AI, retail, biomedical, healthcare, IoT, and VR/AR, and produced the full asset suite from the paper itself through landing page, social, and blog content, driving 100+ downloads and a 20% lift in MQLs. For their global brand refresh, I led the communications-led rollout of their evolved identity, anchored to the narrative "technology is our how, people are our why," building core messaging, orchestrating consistency across press, social, video, and web, and managing stakeholder alignment across teams, resulting in 15+ assets launched, a 3x increase in brand awareness and engagement, and 30% growth in organic web traffic. And as search behavior shifted toward AI-driven discovery, I built a scalable glossary content system optimized across SEO, AEO, and GEO environments, developing 60+ pages spanning finance, healthcare, insurance, and technology alongside a reusable AI-powered brief template, driving a 40% increase in web traffic with 10% attributed directly to AEO and GEO tools.See More

GTM Strategy for Woven

Woven is a SaaS platform for multi-location fitness operators, and when they came to me, the problem wasn't the product — it was the story. Their quarterly campaign wasn't converting because the narrative failed to connect product value to operator priorities, and their founder's genuine market authority was dormant without the structure to activate it. I led a full GTM repositioning and founder communications buildout: developing a unified messaging framework anchored to the strategic narrative of reducing gap time for healthier equipment and healthier members, re-architecting the campaign experience, designing an integrated comms strategy across webinars, email, editorial, and social, and building the executive thought leadership system from voice definition through publishing workflows. The results tracked across both workstreams — campaign performance saw a 30% lift in organic traffic, 35% increase in social reach, and 50% more inbound demo requests, while the founder channel drove 200% growth in executive account reach, 12% follower growth quarter over quarter, and an additional 7% lift in demo requests attributed directly to his presence.See More

Work History

B

Founder & CEO

Bright Eyes CreativeI've served as the editorial and content marketing behind 20+ B2B & B2C companies, building the narrative frameworks, editorial voices, and content systems that shaped how each brand was understood in its market. I've worked on brand strategy and positioning, executive and founder-led thought leadership, integrated campaigns across editorial, PR, and social, and scalable media workflows that improved consistency and output quality across distributed teams. Across engagements, I've driven up to 200% growth in reach and category authority, 30-90% improvements in engagement and adoption, and contributed to $3M+ in pipeline, while applying SEO and AEO best practices to grow inbound visibility by 25-50%.
P

Founding Member

PollenJun 2023 - Jul 2024 • 1 yr 2 mos
T

Social Media Manager

TIBCOOct 2020 - Apr 2021 • 7 mosI managed global social strategy across five platforms with a 300,000+ follower audience, driving a 400% increase in audience growth and achieving a total reach of 950M through targeted storytelling and product education. By partnering with demand generation and growth teams, I helped generate $2.5M in pipeline and increase MQLs by 20% through social-fueled lead generation and ABM campaigns. I led the rollout of a social media management platform adopted by 5,000 employees, improving publishing, reporting, and advocacy capabilities. Additionally, I developed scalable content and campaign processes across 20+ teams and regularly presented performance insights to senior leadership, aligning social efforts with business goals.
T

Senior Marketing Content Specialist

TIBCOFeb 2017 - Sep 2020 • 3 yrs 8 mosI owned content strategy and execution for seven marketing programs, including the high-profile Mercedes-AMG Petronas Motorsport F1 partnership. Collaborating with 20+ internal teams, I developed editorial-driven GTM content—case studies, whitepapers, and ebooks—that supported sales and product motions, contributing $1.5M in pipeline opportunities. By streamlining workflows and creating internal documentation, I boosted content output by 86%. I worked closely with product marketing, demand gen, and sales to translate complex technical features into customer-focused content across channels. Recognized as “Marketing MVP” for driving program success and cross-team collaboration.
F

Contributor for The Layout

FlywheelAug 2018 - Feb 2019 • 7 mosWrote content marketing articles on a monthly basis geared towards business users.
3

Fashion, Lifestyle, and Culture Writer

303 MagazineJan 2017 - Apr 2017 • 4 mosWrote weekly fashion, lifestyle, and culture articles over the course of 3 months on local people, places, and events in the Denver Metro Area. Served an audience of 8 million readers. Attended Denver Fashion Weekend.
R

Editor-in-Chief of College Avenue Magazine

Rocky Mountain Student Media Corp.Dec 2014 - Dec 2016 • 2 yrs 1 moManaged a staff of over 20 writers, photographers, and designers. Coordinated promotional efforts for the magazine on social media. Published and promoted 15 print issues and consistent online content. Redesigned, rebranded, and restructured 4 issues of the magazine. Collaborated with other entities on campus to contribute to the content of the magazine.
R

Blog Manager

Rocky Mountain Student Media Corp.Aug 2014 - May 2015 • 10 mosManaged The Collegian's four on-going sponsored blogs. Contributed and edited weekly content. Coordinated and posted social media posts to promote blogs.
R

Contributing Writer for College Avenue Magazine

Rocky Mountain Student Media Corp.Aug 2013 - May 2015 • 1 yr 10 mosContributed articles for monthly issues and online. Worked with designers to bring stories to life with imagery. Had feature story for 2 issues.
F

Features Editor

Fashion Report COAug 2014 - Dec 2015 • 1 yr 5 mosWrote features articles for both web and print on fashion's influence in a historical and cultural context. Managed a staff of 10-15 writers. Responsible for curating articles on current events in the fashion industry. Covered local fashion events in both Fort Collins and Denver.

Education

U

University of Colorado Denver

Master of Science - MS, Marketing - Brand Communications in the Digital Era2018 - 2020
C

Colorado State University

B.A. Journalism and Media Communication, Merchandising, Business Administration2013 - 2016

Similar Pangeans

Jaclyn Pelopida

Marketing Consultant & Strategist | Copywriter & Content Expert | Helping Brands Sound Like Themselves, Only Better
PR and Comms • Social Media Marketing • Copywriting • 15 years of exp. • RI, US

Fredrick Favour

AEO/GEO Expert | CLIO Expert | Product and Content Marketing Strategist | I help products, startups, scale-ups, and global entities drive visibility, adoption, and commercial growth.
Content Marketing • 12 years of exp. • Northgate, QLD, AU

Avantika P.

Experienced Digital Marketing & Content Strategy Expert | Specializing in SEO, AI Marketing, and Funnel Optimization | Expert in Brand Messaging, Omnichannel Campaigns, and Social Media
Content Marketing • 5 years of exp. • New York, NY, US

Matthew Walker

Head of Marketing | Marketing Director | Brand Strategy Consultant
Growth Marketing Management • Creative & Brand Strategy • Content Marketing • 12 years of exp. • Richmond, VA, US

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Content, Brand & Comms Strategist
Editorial and content systems strategist with 10+ years building brand marketing strategies and content engines for B2B and B2C founders and brands. I bring the editorial thinking of a journalist, the distribution mindset of a marketer, and the operator instincts of a media brand. I work at the intersection of storytelling, brand marketing, and product-led growth, helping more than 20 organizations build the presence and credibility that define a category and the infrastructure that scales with it.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Jaclyn Pelopida

Marketing Consultant & Strategist | Copywriter & Content Expert | Helping Brands Sound Like Themselves, Only Better
PR and Comms • Social Media Marketing • Copywriting • 15 years of exp. • RI, US

Fredrick Favour

AEO/GEO Expert | CLIO Expert | Product and Content Marketing Strategist | I help products, startups, scale-ups, and global entities drive visibility, adoption, and commercial growth.
Content Marketing • 12 years of exp. • Northgate, QLD, AU

Avantika P.

Experienced Digital Marketing & Content Strategy Expert | Specializing in SEO, AI Marketing, and Funnel Optimization | Expert in Brand Messaging, Omnichannel Campaigns, and Social Media
Content Marketing • 5 years of exp. • New York, NY, US

Matthew Walker

Head of Marketing | Marketing Director | Brand Strategy Consultant
Growth Marketing Management • Creative & Brand Strategy • Content Marketing • 12 years of exp. • Richmond, VA, US

Top Talent like Alexa are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alexa Phillips

Content Marketing Manager
Social Media Marketing Specialist
Creative & Brand Strategist
Tampa, FL, US
Go-to-market Strategy
Product Marketing
Brand Strategy
Content Strategy
Social Media Management
Branding
Brand Management
Brand Development
Social Media
Content Creation
Marketing Strategy
Messaging Strategy
Blog Marketing
Integrated Marketing
Social Media Marketing
Email Marketing
Media Communications
Copy Editing
Editing
Written Communication
Content Management
Sales Copy
Ghost Writing
Copywriting
Writing
Journalism
Blogs
Blog Writing
Content Writing
Marketing
Content Planning
Content Development
Available for hire fromNegotiable
Contracts

Projects

Fractional Content & Social Media Marketing Lead, PTO Exchange

PTO Exchange needed someone to focus on building up its content and social media presence. This included writing blogs, long-form content (ebooks, whitepapers, etc.), and posting and managing its social media presence, mainly on LinkedIn. PTO Exchange also needed someone who was an extension of its marketing team and could be its go-to for all things content. Results: - Doubled social audience by clarifying messaging and optimizing channel strategy. - Increased blog production by 185% YoY, aligning content with high-intent keywords and customer education needs. - 90% mobile app adoption from existing customers. - Increased MQLs and conversions by 30% through targeted lead-gen content and gated assets. - 60+ thought leadership placements in top-tier HR publications (e.g., TLNT, HR Benefits Pro). - Achieved page-one SEO rankings for strategic keywords related to PTO and employee benefits, driving consistent inbound interest. - Supported partner marketing by creating guest content that reinforced product differentiation.

Fractional Content & Social Media Marketing Lead, Batten

Batten sought a fractional content and social media manager to develop a content and social strategy, produce net-new blog content, oversee freelancers, and manage and grow its social channels. Outcomes: - Increased content on site by 700% YoY and resource page traffic by 40% - Created 60+ SEO-driven blog posts, including 10 product reviews - Increased social audience and brand awareness

Brand Communications, Thought Leadership & Content Strategy for Endava

Endava is a global technology consulting firm at the intersection of deep technical expertise and human-centered thinking, and my work with them spanned three distinct engagements that collectively represent the full range of what I do. For their thought leadership program, I developed the overarching narrative for a research-backed whitepaper, interviewed 10+ SMEs across AI, retail, biomedical, healthcare, IoT, and VR/AR, and produced the full asset suite from the paper itself through landing page, social, and blog content, driving 100+ downloads and a 20% lift in MQLs. For their global brand refresh, I led the communications-led rollout of their evolved identity, anchored to the narrative "technology is our how, people are our why," building core messaging, orchestrating consistency across press, social, video, and web, and managing stakeholder alignment across teams, resulting in 15+ assets launched, a 3x increase in brand awareness and engagement, and 30% growth in organic web traffic. And as search behavior shifted toward AI-driven discovery, I built a scalable glossary content system optimized across SEO, AEO, and GEO environments, developing 60+ pages spanning finance, healthcare, insurance, and technology alongside a reusable AI-powered brief template, driving a 40% increase in web traffic with 10% attributed directly to AEO and GEO tools.

GTM Strategy for Woven

Woven is a SaaS platform for multi-location fitness operators, and when they came to me, the problem wasn't the product — it was the story. Their quarterly campaign wasn't converting because the narrative failed to connect product value to operator priorities, and their founder's genuine market authority was dormant without the structure to activate it. I led a full GTM repositioning and founder communications buildout: developing a unified messaging framework anchored to the strategic narrative of reducing gap time for healthier equipment and healthier members, re-architecting the campaign experience, designing an integrated comms strategy across webinars, email, editorial, and social, and building the executive thought leadership system from voice definition through publishing workflows. The results tracked across both workstreams — campaign performance saw a 30% lift in organic traffic, 35% increase in social reach, and 50% more inbound demo requests, while the founder channel drove 200% growth in executive account reach, 12% follower growth quarter over quarter, and an additional 7% lift in demo requests attributed directly to his presence.

Work History

B

Founder & CEO

Bright Eyes CreativeI've served as the editorial and content marketing behind 20+ B2B & B2C companies, building the narrative frameworks, editorial voices, and content systems that shaped how each brand was understood in its market. I've worked on brand strategy and positioning, executive and founder-led thought leadership, integrated campaigns across editorial, PR, and social, and scalable media workflows that improved consistency and output quality across distributed teams. Across engagements, I've driven up to 200% growth in reach and category authority, 30-90% improvements in engagement and adoption, and contributed to $3M+ in pipeline, while applying SEO and AEO best practices to grow inbound visibility by 25-50%.
P

Founding Member

PollenJun 2023 - Jul 2024 • 1 yr 2 mos
T

Social Media Manager

TIBCOOct 2020 - Apr 2021 • 7 mosI managed global social strategy across five platforms with a 300,000+ follower audience, driving a 400% increase in audience growth and achieving a total reach of 950M through targeted storytelling and product education. By partnering with demand generation and growth teams, I helped generate $2.5M in pipeline and increase MQLs by 20% through social-fueled lead generation and ABM campaigns. I led the rollout of a social media management platform adopted by 5,000 employees, improving publishing, reporting, and advocacy capabilities. Additionally, I developed scalable content and campaign processes across 20+ teams and regularly presented performance insights to senior leadership, aligning social efforts with business goals.
T

Senior Marketing Content Specialist

TIBCOFeb 2017 - Sep 2020 • 3 yrs 8 mosI owned content strategy and execution for seven marketing programs, including the high-profile Mercedes-AMG Petronas Motorsport F1 partnership. Collaborating with 20+ internal teams, I developed editorial-driven GTM content—case studies, whitepapers, and ebooks—that supported sales and product motions, contributing $1.5M in pipeline opportunities. By streamlining workflows and creating internal documentation, I boosted content output by 86%. I worked closely with product marketing, demand gen, and sales to translate complex technical features into customer-focused content across channels. Recognized as “Marketing MVP” for driving program success and cross-team collaboration.
F

Contributor for The Layout

FlywheelAug 2018 - Feb 2019 • 7 mosWrote content marketing articles on a monthly basis geared towards business users.
3

Fashion, Lifestyle, and Culture Writer

303 MagazineJan 2017 - Apr 2017 • 4 mosWrote weekly fashion, lifestyle, and culture articles over the course of 3 months on local people, places, and events in the Denver Metro Area. Served an audience of 8 million readers. Attended Denver Fashion Weekend.
R

Editor-in-Chief of College Avenue Magazine

Rocky Mountain Student Media Corp.Dec 2014 - Dec 2016 • 2 yrs 1 moManaged a staff of over 20 writers, photographers, and designers. Coordinated promotional efforts for the magazine on social media. Published and promoted 15 print issues and consistent online content. Redesigned, rebranded, and restructured 4 issues of the magazine. Collaborated with other entities on campus to contribute to the content of the magazine.
R

Blog Manager

Rocky Mountain Student Media Corp.Aug 2014 - May 2015 • 10 mosManaged The Collegian's four on-going sponsored blogs. Contributed and edited weekly content. Coordinated and posted social media posts to promote blogs.
R

Contributing Writer for College Avenue Magazine

Rocky Mountain Student Media Corp.Aug 2013 - May 2015 • 1 yr 10 mosContributed articles for monthly issues and online. Worked with designers to bring stories to life with imagery. Had feature story for 2 issues.
F

Features Editor

Fashion Report COAug 2014 - Dec 2015 • 1 yr 5 mosWrote features articles for both web and print on fashion's influence in a historical and cultural context. Managed a staff of 10-15 writers. Responsible for curating articles on current events in the fashion industry. Covered local fashion events in both Fort Collins and Denver.

Education

U

University of Colorado Denver

Master of Science - MS, Marketing - Brand Communications in the Digital Era2018 - 2020
C

Colorado State University

B.A. Journalism and Media Communication, Merchandising, Business Administration2013 - 2016

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.