Top Talent like Marcela are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Marcela Mack

Content Marketing Manager
Copywriter
St. Petersburg, FL, US
SEO
Content Strategy
Digital Marketing
Content Writing
Blog Writing
Copywriting
Content Planning
Content Development
Search Engine Marketing
Email Marketing
Script Writing
eBooks
Copy Editing
Literature Review
Editing
Creative Writing
Proofreading
Literature
Writing
Available for hire fromNegotiable
Contracts
Content Strategist | SEO, Content Marketing
Hi! I'm an SEO & content marketer with a lifelong passion for writing & storytelling which has guided me to the niche of creating impactful content for businesses (and making sure it gets seen). I think outside of the box to develop comprehensive content strategies and create a wide variety of search-engine-optimized, on-brand content to execute marketing initiatives. My approach lies in providing VALUE through high-performing content -- driving business growth is the bonus! A little more about me: I continue to fuel my love for all things writing through freelance book editing and ghostwriting! And when I'm not working, you can find me hand-making unique outfits and accessories from yarn with my crochet hook.

Projects

My Portfolio

Take a look at my work, from rebranding entire websites and crafting high-converting landing pages to writing comprehensive e-books, SEO-optimized blogs, and more; I create content that engages target audiences and drives measurable results.See More

SEO in the AI Era of Search

How I helped a Cisco-certified technology consultant appear in ChatGPT and Google AI recommendations for "IP Fabric for Media"

Work History

P

Content Lead / SEO Specialist

Presh Marketing SolutionsDeveloped on-brand copy for blogs, websites, email campaigns, landing pages, guides/e-books, data sheets, video scripts, paid media ads, and more. Conducted in-depth keyword research and applied SEO best practices, optimizing content to improve search rankings and boost organic traffic. Conducted SEO audits of client websites and identified opportunities for SEO improvement, implementing fixes that boosted site health above the industry average of 92%. Developed content strategies, refined brand identities, and proposed creative campaign ideas, driving innovation and ensuring alignment with client goals and target audience. Collaborated with cross-functional teams (UX designers, web developers, graphic designers, etc.) to execute content strategies across digital platforms. Led team discussions, sharing updates on the latest industry trends in SEO, content marketing, AI search, etc. and proposing new processes to remain on the cutting edge.
S

SEO Content Specialist

Smith CoronaNov 2023 - Feb 2024 • 4 mosProduced blog posts, website copy, and promotional materials that increased brand visibility and resonated with target audiences. Implemented on-page and off-page SEO strategies that boosted organic search rankings by approximately 20%. Developed persuasive product descriptions that enhanced conversion potential and clearly communicated product benefits. Utilized A/B testing to evaluate performance and make relevant adjustments to improve CTR. Conducted thorough keyword research and regular site audits to ensure optimal performance in SERP results and site health. Performed outreach to acquire reputable backlinks to improve SEO and increase domain authority.
D

Marketing Specialist

Dooley Gembala McLaughlin PecoraApr 2023 - Oct 2023 • 7 mosTook ownership of website redesign – writing valuable, optimized content for over 40 web pages, improving SEO performance and increasing brand authority. Managed outsourced web developers and designers to ensure project success. Created weekly SEO-driven blog posts that helped increase website traffic and engagement. Continuously monitored site performance and made adjustments accordingly. Designed and implemented social media strategies, including the creation of graphics and posts, to enhance the firm's online presence and attract new leads. Drafted and reviewed internal and external communications to ensure clear, consistent messaging across all platforms.
T

Content Writer

Treatspace, Inc.Jul 2021 - Mar 2023 • 1 yr 9 mosManaged content creation for over 15 clients each month, delivering engaging, informative articles that increased patient acquisition and boosted online presence for medical practices. Created SEO optimized web page copy for large healthcare practices, facilitating the successful launch of multiple high-ranking websites. Created and presented monthly marketing calendars with SEO-driven blog topics, driving long-term content engagement. Managed social media accounts for medical practices, crafting posts that fostered audience engagement and promoted services effectively. Acted as lead writer for the content team, overseeing projects, editing, and delegating tasks to interns to ensure content quality was maintained.

Education

Duquesne University

Bachelor of Arts, Journalism & Digital Media ArtsAug 2017 - Jun 2021

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Content Strategist | SEO, Content Marketing
Hi! I'm an SEO & content marketer with a lifelong passion for writing & storytelling which has guided me to the niche of creating impactful content for businesses (and making sure it gets seen). I think outside of the box to develop comprehensive content strategies and create a wide variety of search-engine-optimized, on-brand content to execute marketing initiatives. My approach lies in providing VALUE through high-performing content -- driving business growth is the bonus! A little more about me: I continue to fuel my love for all things writing through freelance book editing and ghostwriting! And when I'm not working, you can find me hand-making unique outfits and accessories from yarn with my crochet hook.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Marcela are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Marcela Mack

Content Marketing Manager
Copywriter
St. Petersburg, FL, US
SEO
Content Strategy
Digital Marketing
Content Writing
Blog Writing
Copywriting
Content Planning
Content Development
Search Engine Marketing
Email Marketing
Script Writing
eBooks
Copy Editing
Literature Review
Editing
Creative Writing
Proofreading
Literature
Writing
Available for hire fromNegotiable
Contracts

Projects

My Portfolio

Take a look at my work, from rebranding entire websites and crafting high-converting landing pages to writing comprehensive e-books, SEO-optimized blogs, and more; I create content that engages target audiences and drives measurable results.

SEO in the AI Era of Search

How I helped a Cisco-certified technology consultant appear in ChatGPT and Google AI recommendations for "IP Fabric for Media"

Work History

P

Content Lead / SEO Specialist

Presh Marketing SolutionsDeveloped on-brand copy for blogs, websites, email campaigns, landing pages, guides/e-books, data sheets, video scripts, paid media ads, and more. Conducted in-depth keyword research and applied SEO best practices, optimizing content to improve search rankings and boost organic traffic. Conducted SEO audits of client websites and identified opportunities for SEO improvement, implementing fixes that boosted site health above the industry average of 92%. Developed content strategies, refined brand identities, and proposed creative campaign ideas, driving innovation and ensuring alignment with client goals and target audience. Collaborated with cross-functional teams (UX designers, web developers, graphic designers, etc.) to execute content strategies across digital platforms. Led team discussions, sharing updates on the latest industry trends in SEO, content marketing, AI search, etc. and proposing new processes to remain on the cutting edge.
S

SEO Content Specialist

Smith CoronaNov 2023 - Feb 2024 • 4 mosProduced blog posts, website copy, and promotional materials that increased brand visibility and resonated with target audiences. Implemented on-page and off-page SEO strategies that boosted organic search rankings by approximately 20%. Developed persuasive product descriptions that enhanced conversion potential and clearly communicated product benefits. Utilized A/B testing to evaluate performance and make relevant adjustments to improve CTR. Conducted thorough keyword research and regular site audits to ensure optimal performance in SERP results and site health. Performed outreach to acquire reputable backlinks to improve SEO and increase domain authority.
D

Marketing Specialist

Dooley Gembala McLaughlin PecoraApr 2023 - Oct 2023 • 7 mosTook ownership of website redesign – writing valuable, optimized content for over 40 web pages, improving SEO performance and increasing brand authority. Managed outsourced web developers and designers to ensure project success. Created weekly SEO-driven blog posts that helped increase website traffic and engagement. Continuously monitored site performance and made adjustments accordingly. Designed and implemented social media strategies, including the creation of graphics and posts, to enhance the firm's online presence and attract new leads. Drafted and reviewed internal and external communications to ensure clear, consistent messaging across all platforms.
T

Content Writer

Treatspace, Inc.Jul 2021 - Mar 2023 • 1 yr 9 mosManaged content creation for over 15 clients each month, delivering engaging, informative articles that increased patient acquisition and boosted online presence for medical practices. Created SEO optimized web page copy for large healthcare practices, facilitating the successful launch of multiple high-ranking websites. Created and presented monthly marketing calendars with SEO-driven blog topics, driving long-term content engagement. Managed social media accounts for medical practices, crafting posts that fostered audience engagement and promoted services effectively. Acted as lead writer for the content team, overseeing projects, editing, and delegating tasks to interns to ensure content quality was maintained.

Education

Duquesne University

Bachelor of Arts, Journalism & Digital Media ArtsAug 2017 - Jun 2021

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.