Julian Mesa Velasquez

With a Master of Arts in Innovation Design Management from the University of Europe for Applied Sciences, I am a seasoned Creative Director and Innovation Designer. Since June 2023, I have been self-employed, offering comprehensive creative solutions that encompass brand strategy, web design, UX/UI development, and AI consulting. My expertise lies in developing 360-degree campaigns that merge innovation with creativity, ensuring brands remain at the cutting edge of technology and design trends. Previously, I served as a Creative Designer at HATSU, where I led digital strategy and brand development, achieving a 66% growth in social media following. My career began as a Graphic Designer at Toy Style, where I revamped the brand's visual identity, enhancing customer engagement and loyalty. My work is characterized by a strong focus on data-driven results and trend analysis, ensuring impactful and engaging brand experiences across digital platforms.

Projects

CHERRY PICKERS - BRANDING

Cherry Pickers is a dynamic production company based in Medellin, showcasing exceptional local talent while pushing creative boundaries. Our brand exudes a versatile personality, seamlessly adapting to diverse projects and delivering unique, high-quality productions.See More

Work History

Creative Director - Innovation Designer

Self-employedAs a Creative Director and Innovation Designer, I lead end-to-end creative solutions for brands, including brand strategy, web design, UX/UI development, and AI consulting. I specialize in crafting visually compelling 360-degree campaigns, combining innovation with creativity to deliver data-driven results. My portfolio spans across AI workshops and AI integrations, brand identity design, and motion graphics that engage audiences across digital platforms. Additionally, I provide trend analysis and innovation-hunting services to keep brands at the forefront of emerging technologies and design trends.

Creative Designer

HATSUJul 2019 - May 2023 • 3 yrs 11 mosI led the creative direction and digital strategy for Hatsu, managing the full cycle of brand and campaign development. By integrating multimedia formats and driving social media engagement, I successfully expanded our digital footprint. My efforts resulted in a 66% growth in our community, from 60K to 100K followers within a year. I also played a pivotal role in product launches, managing cross-functional teams in the ideation, content production, and execution phases.

Graphic Designer

Toy StyleJun 2018 - Jul 2019 • 1 yr 2 mosIn my role as a Graphic Designer, I transformed the brand’s visual identity by modernizing the logo and developing a cohesive graphic system. My focus on strategic design contributed to an increase in customer engagement and brand loyalty. I collaborated closely with the marketing team to craft visually compelling communication strategies, ensuring seamless integration across both traditional and digital media channels.

Education

University of Europe for Applied Sciences

Master of Arts - MA, Innovation Design Management2022 - 2023

Colegiatura Colombiana

2014 - 2018

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