Jozette Allah-Mensah

Brand Strategy

Digital Marketing

Instagram Reels

Instagram

Design

Paid Ads

Available for hire fromNegotiable

Contracts

Social Media + Brand Strategist | 10+ years of creating high-performing, relevant, engaging content for a purpose

Hi! I'm Jozette, and I believe in using social media for a purpose. Whether it's using digital strategies to rally behind a cause to uplift a community, or finding the right audience to care about your amazing product, I'm always happy to help.

Projects

Blavity Sustainability Freelance job - top performing reel (still remains so)

At Blavity Inc., I worked as a part-time Social Media Producer for an initiative focused on environmental content. My role involved creating and distributing diverse social media assets, including vertical videos, infographics, and static graphics, while partnering closely with the Editorial and Content Marketing teams. I was responsible for end-to-end production of daily content and programming, ensuring alignment with social strategies and growth goals. This included collaborating with the Audience Development and Data Analytics teams to maximize content reach and engaging with colleagues across Blavity’s brands to promote synergy. I also supported senior leadership with content initiatives, strategy, and research, contributing to the company's mission to elevate Black culture and news. This is just one of the piece of video content—not including static content—that I created for high engagement. See More

Work History

Social Media Producer

Blavity FreelancerAug 2024 - Nov 2024 • 4 mos- 800K+ static posts views - 450k+ video post views - highest performing IG reels

Social Media Copywriter

GoSocialFreelancerJul 2024 - Oct 2024 • 4 mos- Clients: Café Appliances, Mingua Beef Jerky, Santo Spirits (Guy Fieri’s company), Ruler Foods, Blue Note Whiskey, Osmia Vodka, Black Jewel Popcorn + more

Social Media Manager

Mandel Marketing FreelancerSep 2021 - Jan 2022 • 5 mos- Viral tweet brought in 80+ new followers that day, surging profile visits to almost 10K - Achieved top media tweets for three consecutive months using an evergreen social media campaign strategy for client

Social Media Manager (Communication and Digital Engagement)

The Global Health Advocacy Incubator Full-time Employee- Developed a LinkedIn strategy that surged following to 70%, over 7% the national average

Education

American University

Journalism and Marketing, CommunicationsSep 2015 - May 2019

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