Jotan Flores

Available for hire fromNegotiable

Contracts

Freelance Creative Marketing Director | Leveraging Social Analytics to Drive Brand Growth (1B+ Organic Impressions, 150% Avg Brand Lift)

Hi, I’m Emanuel! I’m a passionate and data-driven Marketing Professional with over a half decade of experience helping brands grow through strategic insights and innovative campaigns. My expertise spans social media analytics, paid social strategy, programmatic marketing, and content optimization —all fueled by my love for turning complex data into actionable strategies. I thrive on uncovering social-first insights and transforming them into impactful campaigns that drive measurable results. Some highlights from my career include: Doubled e-commerce sales for The Lost Breed in just 4 months by leading creative advertising and revamping their content strategy. Helped YouTube creator Preston gain his first 2 million TikTok followers in just a year's quarter through data-backed content direction and trend analysis. Generated 100M+ organic impressions and 80,000 new followers for a global campaign—all with a $3,500 budget by leveraging tools like Brandwatch and Google Analytics. As a natural problem-solver, I specialize in social listening, audience sentiment analysis, and campaign performance tracking to help brands navigate challenges and seize opportunities. Whether it’s monitoring trends, analyzing competitor activity, or optimizing paid media strategies, I’m committed to delivering insights that elevate brand reputation and drive growth. When I’m not diving into data or brainstorming the next big idea, you’ll find me geeking out over tech—building powerful setups and exploring how emerging technologies and ai can revolutionize marketing. If you’re looking to collaborate on creative campaigns, data-driven strategies, or simply want to chat about marketing, tech, or all things social analytics, let’s connect! I’d love to hear from you.

Work History

Freelance Creative Marketing Director

VidsocialsI oversee the visual style choices and development of images, graphic and video style elements for clients ads, and media publications. Mainly focusing on Paid Social and Programmatic Marketing campaigns. This role requires me to always keep on learning about the different services our clients provide and create content that is easy to digest for the audiences we serve. As Marketing Consultant I bring strategies and implement them to oversee and improve our clients' brand and revenue. Perform market research, understand and refine aspects of the brand to ensure brand safety and consistent results. Notable accomplishments: - Administered Campaign Strategy and Organic and paid Campaign launches for Mainstream Clients like Valuetainment.com, Thelostbreed.com, youtube.com/@PrestonYT, and more. - Brainstorm Strategy, Viral Hits, and ad creatives for Organic and Paid Social Campaigns. - Coach Clients in industry best practices and educate their team on current strategies and trends. - Personal achieved KPIs for clients: - 25 Million Views from a single piece of content (tt:@Preston), - Doubled monthly growth with only new content (Valuetainment.com), - and set in motion a global viral campaign that yielded doubled the sales, 80,000 followers, and over 100 Million organic impressions and 16 Million Paid Impressions with just $3,500 in Instagram Ads.

Media Specialist, Programmatic

GroupMJan 2021 - Jan 2023 • 2 yrs 1 moClients managed: Direct Auto, Pella, Richemont, American Airlines, Allianz, and Husqvarna. Managing and Optimizing Million and Multi-Million Dollar Programmatic, Display, Digital and Out Of Home Marketing Campaigns for Our Clients with my team here at Xaxis (Group M Nexus - A WPP company). Media Specialist Business Services (All Support Functions) » Marketing, Design, and PR » Administrator: • Collaborating with trading teams to ensure campaigns are pacing and meeting agreed-upon KPIs; assist with optimizations • Support planning, buying, optimization, and reporting of programmatic media across a variety of initiatives for Xaxis clients • Managing communication with agency counterparts, publishers, third-party vendors, and clients directly to move the business forward • Presenting final media plans and strategies to agencies and clients • Owning re-allocations and strategy shifts in a timely manner as well as monthly billing • Leading agency communication, campaign strategy, campaign setup, assets, and kickoff process • Assisting analytics team with post-campaign analysis and delivering results to agency team and clients • Managing communication across data and inventory partners and maintaining positive relationships with external stakeholders and clients • Proactively seek out opportunities to grow existing business by extending into new channels, implementing new strategies, proposing test & learn schedules, etc

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