Top Talent like Shehub are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shehub Arefin

Growth Marketing Manager
Nashville, TN, US
Business Strategy
Statistical Analysis
Economics
AI
Tableau
Data Analysis
A/B Testing
Marketing
Start-ups
Campaign Management
Campaign Marketing
Marketing Analytics
Market Research
Market Analysis
Available for hire fromNegotiable
Contracts
Experienced Head of Paid Social Advertising
Dynamic Head of Performance Marketing with over 8 years of strategic leadership in digital marketing across diverse sectors. Expert in developing and implementing growth strategies that significantly enhance user acquisition and revenue. Adept at managing multimillion-dollar budgets and achieving superior ROI. Experienced in leading high-performance, cross-functional teams to drive market innovations and operational efficiencies. Proven track record of pioneering innovative growth and marketing strategies, with a strong focus on data-driven decision making and performance optimization.

Work History

R

Head of Paid Social

Rodizio Media VenturesJan 2023 - Apr 2024 • 1 yr 4 mos• Pioneering team member (6th employee) of a rapidly scaling media tech startup, specializing in strategic marketing initiatives for small business sectors. • Spearheaded comprehensive direct response acquisition campaigns across five distinct industries, managing over $15 million in ad spend which led to a substantial increase in KPI achievement and generated over $5 million in gross profits. • Championed the development and deployment of an innovative marketing operations system, slashing operational times by 60% and significantly enhancing execution efficiency. • Strategically led TikTok advertising initiatives from inception, driving over $1 million in revenue within the first 9 months by leveraging cutting-edge content strategies and audience targeting. • Directed a dynamic cross-functional team of 7, cultivating a high-performance culture that boosted productivity by 25% through enhanced collaboration and skill development. • Acted as the key liaison for forging strategic partnerships, securing pivotal agreements with technology providers that expanded operational capabilities and maximized revenue potential.
S

Senior Paid Social Manager

Scale MediaOct 2020 - Dec 2022 • 2 yrs 3 mos• Spearheaded direct response acquisition campaigns for five DTC eCommerce brands, managing $30 million in ad spend, doubling ROI, and generating $70 million in revenue. • Spearheaded the launch of a new DTC beauty brand, achieving revenues of $364,115 in three months and exceeding $2 million within the year. • Pioneered a company-wide CRO and A/B testing process, enhancing marketing efficiency, improving CAC and ROAS, with 70% of tests successful. • Led a skilled team of digital strategists, copywriters, and creative strategists, enhancing campaign execution and scalability. • Developed strategic partnerships with external agencies to explore new advertising platforms, significantly enhancing market reach and brand visibility. • Managed the creation and execution of quarterly strategic content and acquisition plans, aligning with company objectives. • Masterminded detailed data analyses and A/B testing, optimizing campaigns to achieve a CPC under $0.60, elevate CTR to over 6%, and surge conversion rates to over 3%. • Enhanced marketing technology platforms and workflows, leading improvements in optimization algorithms and operational efficiency.
J

Paid Social Strategist

JUICEJul 2021 - Jan 2022 • 7 mos• Orchestrated growth across small, medium, and large companies by implementing a full-funnel, omni-channel digital marketing approach. • Led a team of digital strategists and media buyers, ensuring campaigns are not only executed to the highest standards but are also scalable. • Developed marketing strategies and funnels in collaboration with cross-functional teams, focusing on acquiring new customers and optimizing lifetime value (LTV) and customer acquisition cost (CAC). • Served as the primary point of contact between the agency 'JUICE' and multiple clients, adeptly managing client communications and translating complex strategy and performance data into actionable insights. • Regularly reported on key campaign metrics, analyzing performance to identify improvement areas and justifying campaign decisions to clients and internal stakeholders. • Spearheaded Website Conversion Rate Optimization (CRO), continuously enhancing client websites through A/B testing, implementing best practices, and integrating new features and apps.
W

Digital Marketing Specialist

Wave Runner MediaJun 2018 - Oct 2020 • 2 yrs 5 mos• Managed over $1M annual marketing budget for five DTC eCommerce brands, consistently achieving over 2x ROI and generating over $3M in revenue. • Led paid media strategies on Facebook, Google, and Snapchat to boost brand visibility, customer acquisition, and lead generation. • Performed regular analyses of paid social performance, making strategic budget reallocations based on campaign effectiveness. • Conducted rigorous A/B testing of ad creatives and funnels to meet KPI goals, coupled with competitor and keyword research to optimize campaign strategies. • Compiled key performance reports, distilling complex data into actionable insights for team and stakeholders, enhancing strategic decision-making.

Education

University of Tennessee, Knoxville

Bachelor's Degree, EconomicsAug 2012 - May 2016

Similar Pangeans

Nico Buonasora

Social Media & Digital Marketing Expert | Proven Success in Influencer Campaigns | Strategic Leader in Cross-Functional Teams | Driving Engagement & Growth with Data-Driven Insights
Growth Marketing Management • Social Media Marketing • Project Management • 4 years of exp. • Seoul, KR

Julien Malet

Performance & Growth Marketing Expert
Growth Marketing Management • Creative & Brand Strategy • 3 years of exp. • New York, NY, US

Juliana Raynor

Marketing Expert and Social Media Manager | Elevating messages through creative strategy for content that captivates and converts.
Copywriting • Social Media Marketing • 5 years of exp. • Colts Neck, NJ, US

Luke Sperber

Experienced Growth Marketing Consultant Driving Results
Growth Marketing Management • Product Marketing • Email Marketing • 4 years of exp. • New York, NY, US

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Head of Paid Social Advertising
Dynamic Head of Performance Marketing with over 8 years of strategic leadership in digital marketing across diverse sectors. Expert in developing and implementing growth strategies that significantly enhance user acquisition and revenue. Adept at managing multimillion-dollar budgets and achieving superior ROI. Experienced in leading high-performance, cross-functional teams to drive market innovations and operational efficiencies. Proven track record of pioneering innovative growth and marketing strategies, with a strong focus on data-driven decision making and performance optimization.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Nico Buonasora

Social Media & Digital Marketing Expert | Proven Success in Influencer Campaigns | Strategic Leader in Cross-Functional Teams | Driving Engagement & Growth with Data-Driven Insights
Growth Marketing Management • Social Media Marketing • Project Management • 4 years of exp. • Seoul, KR

Julien Malet

Performance & Growth Marketing Expert
Growth Marketing Management • Creative & Brand Strategy • 3 years of exp. • New York, NY, US

Juliana Raynor

Marketing Expert and Social Media Manager | Elevating messages through creative strategy for content that captivates and converts.
Copywriting • Social Media Marketing • 5 years of exp. • Colts Neck, NJ, US

Luke Sperber

Experienced Growth Marketing Consultant Driving Results
Growth Marketing Management • Product Marketing • Email Marketing • 4 years of exp. • New York, NY, US

Top Talent like Shehub are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shehub Arefin

Growth Marketing Manager
Nashville, TN, US
Business Strategy
Statistical Analysis
Economics
AI
Tableau
Data Analysis
A/B Testing
Marketing
Start-ups
Campaign Management
Campaign Marketing
Marketing Analytics
Market Research
Market Analysis
Available for hire fromNegotiable
Contracts

Work History

R

Head of Paid Social

Rodizio Media VenturesJan 2023 - Apr 2024 • 1 yr 4 mos• Pioneering team member (6th employee) of a rapidly scaling media tech startup, specializing in strategic marketing initiatives for small business sectors. • Spearheaded comprehensive direct response acquisition campaigns across five distinct industries, managing over $15 million in ad spend which led to a substantial increase in KPI achievement and generated over $5 million in gross profits. • Championed the development and deployment of an innovative marketing operations system, slashing operational times by 60% and significantly enhancing execution efficiency. • Strategically led TikTok advertising initiatives from inception, driving over $1 million in revenue within the first 9 months by leveraging cutting-edge content strategies and audience targeting. • Directed a dynamic cross-functional team of 7, cultivating a high-performance culture that boosted productivity by 25% through enhanced collaboration and skill development. • Acted as the key liaison for forging strategic partnerships, securing pivotal agreements with technology providers that expanded operational capabilities and maximized revenue potential.
S

Senior Paid Social Manager

Scale MediaOct 2020 - Dec 2022 • 2 yrs 3 mos• Spearheaded direct response acquisition campaigns for five DTC eCommerce brands, managing $30 million in ad spend, doubling ROI, and generating $70 million in revenue. • Spearheaded the launch of a new DTC beauty brand, achieving revenues of $364,115 in three months and exceeding $2 million within the year. • Pioneered a company-wide CRO and A/B testing process, enhancing marketing efficiency, improving CAC and ROAS, with 70% of tests successful. • Led a skilled team of digital strategists, copywriters, and creative strategists, enhancing campaign execution and scalability. • Developed strategic partnerships with external agencies to explore new advertising platforms, significantly enhancing market reach and brand visibility. • Managed the creation and execution of quarterly strategic content and acquisition plans, aligning with company objectives. • Masterminded detailed data analyses and A/B testing, optimizing campaigns to achieve a CPC under $0.60, elevate CTR to over 6%, and surge conversion rates to over 3%. • Enhanced marketing technology platforms and workflows, leading improvements in optimization algorithms and operational efficiency.
J

Paid Social Strategist

JUICEJul 2021 - Jan 2022 • 7 mos• Orchestrated growth across small, medium, and large companies by implementing a full-funnel, omni-channel digital marketing approach. • Led a team of digital strategists and media buyers, ensuring campaigns are not only executed to the highest standards but are also scalable. • Developed marketing strategies and funnels in collaboration with cross-functional teams, focusing on acquiring new customers and optimizing lifetime value (LTV) and customer acquisition cost (CAC). • Served as the primary point of contact between the agency 'JUICE' and multiple clients, adeptly managing client communications and translating complex strategy and performance data into actionable insights. • Regularly reported on key campaign metrics, analyzing performance to identify improvement areas and justifying campaign decisions to clients and internal stakeholders. • Spearheaded Website Conversion Rate Optimization (CRO), continuously enhancing client websites through A/B testing, implementing best practices, and integrating new features and apps.
W

Digital Marketing Specialist

Wave Runner MediaJun 2018 - Oct 2020 • 2 yrs 5 mos• Managed over $1M annual marketing budget for five DTC eCommerce brands, consistently achieving over 2x ROI and generating over $3M in revenue. • Led paid media strategies on Facebook, Google, and Snapchat to boost brand visibility, customer acquisition, and lead generation. • Performed regular analyses of paid social performance, making strategic budget reallocations based on campaign effectiveness. • Conducted rigorous A/B testing of ad creatives and funnels to meet KPI goals, coupled with competitor and keyword research to optimize campaign strategies. • Compiled key performance reports, distilling complex data into actionable insights for team and stakeholders, enhancing strategic decision-making.

Education

University of Tennessee, Knoxville

Bachelor's Degree, EconomicsAug 2012 - May 2016

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.