Joey Correa

With over a decade of experience building unique brands and creating engaging branded content, I’ve honed a unique mastery for crafting authentic stories and forging genuine, lasting connections with audiences. I’m a dedicated, agile, and multifaceted creative that thinks outside the box and has very specific opinions on bagels. TL;DR I craft brands and branded content that shines. Let’s make something magical together!

Projects

Ghostlight Imaging - Brand & Identity Design

Ghostlight Imaging is an Orlando, Florida-based photography studio that specializes in studio, event, and conceptual photography. I was in charge of designing and fleshing out the brand and identity for Ghostlight, as well as designing and developing their web presence.See More

Sommos - Brand & Identity Design

I had the wonderful opportunity to work alongside the Zumba product team to design and flesh out the branding and identity for Sommos, a new fitness app and web platform concept that allowed fitness teachers and influencers to schedule classes, livestream and sell content, and better connect with their students. I designed the brand and identity and worked with the dev team to design the product UI and UX. See More

Symmetry Wealth - Brand & Identity Design

I worked with Symmetry Wealth Advisory Group to design a brand and identity that spoke to their personal touch and bespoke financial services. I created their branding and identity and designed their web presence. See More

Luxevo Vacations - Brand & Identity Design

I worked with Luxevo Vacations to redesign their brand and identity to more clearly illustrate the luxury and ease behind the use of their vacation planning services. I designed their web presence and fleshed out a social media design and aesthetic to enable them to properly market while staying on brand.See More

RIP IT - Brand Film

I worked with RIP IT to create a brand film that spoke to their target audience on an authentic and emotional level. I wrote, produced, and handled the art direction, as well as edited the brand film. See More

Work History

Creative Director

Mayhem AgencyFull-time Employee- Conceptualized and crafted the Mayhem Agency brand & identity - Developed bespoke brand strategy, branded content, and visual design for various clients - Orchestrated creative campaigns across multiple platforms, often blending branded video content, photography, and visual design to craft brands that excite, inspire, and engage audiences

Art Director

ZumbaFull-time EmployeeOct 2021 - Jan 2023 • 1 yr 4 mos- Spearheaded the branding and identity design for Sommos™, a fitness app concept by Zumba - Directed creative strategy and execution effectively across an entirely remote team - Facilitated efficient communication between UI/UX, Dev, and creative teams - Developed design layouts, email campaigns, social media strategy and content, and marketing materials

Creative Director

AzellaFull-time EmployeeMay 2021 - Oct 2021 • 6 mos- Collaborated with financial and advisory clients to understand and execute their vision and goals throughout the branding and web development process - Designed and developed the brand, identity, and web presence for dozens of clients - Oversaw the design, copywriting, and post schedule for social media posts for clients

Content Producer

SPRYFull-time EmployeeMay 2019 - Jun 2020 • 1 yr 2 mos- Conceived and developed creative campaigns across various mediums while ensuring seamless integration across multiple channels - Supervised various departments, directed talent, and oversaw production both on and off set - Oversaw video and branded content creation including shooting, editing, and motion graphic design - Crafted comprehensive graphic, web, and print designs tailored to specific client needs and brand strategies - Coordinated and collaborated with high-profile clients including Olive Garden, Blackstone, NASA, RIP-IT, Kennedy Space Center, Baker Tilly International, Visit Orlando, Sonny's BBQ, and Central Florida Health

Creative Producer

Self EmployedFreelancerMay 2017 - Apr 2019 • 2 yrs- Lead the creative direction and strategy for various clients, conceptualizing and executing branded video content, photography, and design content across multiple platforms and channels - Developed and produced engaging video content from concept to completion including scriptwriting, directing, shooting, editing, and motion graphic design - Designed and built comprehensive brand identities for clients including logos, fonts, colors, social media graphics and imagery, web design, and tailored brand strategy - Collaborated closely with marketing teams, executives, and agencies to effectively understand and execute client vision and goals - Developed creative campaigns integrating multiple media and content types, often blending video, photo, digital design, and print design into a seamless brand narrative.

Education

Ringling College of Art and Design

Bachelors of Fine Arts, FilmmakingAug 2013 - May 2017

Osceola County School for the Arts

High School, Technical TheaterAug 2009 - May 2013

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