Hayley Davis

Experienced print, digital, UI and book cover designer based on the sunny south coast. My main interests include branding, packaging, illustration and iconography. Alongside working full-time, I continue to work on some freelance projects for long term and short term clients including book covers, branding and identity, logos, business cards and a website for a start-up company.

Projects

Book Cover Design - Reflections of a Leader

This is my latest freelance project, designing a book cover - Reflections of a Leader. The brief was quite open but the author wanted a visual to represent each of the chapters within the book, so therefore I designed an icon to coincide with each chapter heading. Mike: “Hayley is an extremely talented artist and designer who was able to use her skills to interpret my scattered book ideas into a cohesive design for the book cover to successfully attract a specific audience. Absolutely a top designer.”See More

Work History

Freelance Graphic & Digital Designer

hayleydavisdesignI continuously manage freelance projects alongside full-time employment, specialising in book covers, branding, logos, business cards, and website design for diverse clients. Lead Graphic & Digital Designer at GotDis startup, overseeing the creation of logo, branding, identity, and website using Adobe XD for wireframes and marketing materials. Collaborate on UX discussions, develop flow diagrams, and use Slack for effective communication. Produce blog illustrations and create engaging social media content. Craft a comprehensive strategy deck for investor presentations.

Marketing & Book Cover Designer FTC

SAGE PublishingAug 2022 - Aug 2024 • 2 yrs 1 moMy work at Sage Publications primarily included brand and marketing design. I designed a range of assets including, brochures, banners, leaflets, flyers, animations and social media assets. I also designed a variety of book covers.

Graphic Designer

The Blueprint Design Company LimitedAug 2019 - Jul 2022 • 3 yrsMy work at Blueprint was primarily focussed on designing e-learning resources, both digital and print-based. The main client was Philips Healthcare, designing assets in Illustrator and then animating them either within Storyline 360 or After Effects to create informative e-learning modules. Other duties included: Created wireframes for website sitemaps in Adobe XD. Collaborated with team members to maintain design consistency. Completed an Advanced After Effects course through Highlander Training. Finished a UX course on Future Learn.

Graphic Designer

Study GroupMay 2018 - Aug 2018 • 4 mosDesigned brochures and leaflets for education institutions worldwide at Study Group. Developed internal collateral for Bellerbys College kitchen. Specialised in branding for US-based universities. Created conceptual designs and performed artworking tasks. Edited client work on Proof HQ platform.

Graphic Designer

The Graphic Design HouseOct 2016 - Dec 2017 • 1 yr 3 mosDesigned marketing materials for diverse clients such as charities, schools, and theatres using the Adobe Creative Suite. Ensured high-quality modifications to existing artwork and prepared print-ready designs. Provided valuable design recommendations to clients to enhance the effectiveness of their products. Thrived in a fast-paced, deadline-oriented setting, delivering work within budget constraints.

Education

University of Portsmouth

BA (Hons), Graphic Design2013 - 2016

HSDC Havant & South Downs

BTEC Level 4 Foundation Diploma in Art and Design, Graphic Design2010 - 2013

Purbrook Park School

2005 - 2010

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