Gabrielle Read

With a keen eye for detail and a dedication to delivering results, I rely on analytics to make informed decisions that drive growth and engagement. I understand the importance of crafting social media content that not only resonates with your audience and leverages trends, but also aligns seamlessly with your brand's values. Let's collaborate to elevate your brand through innovative digital marketing strategies that speak to your audience and drive measurable results.

Projects

Social Media Management and Content Creation

From late 2018 until late 2023, I was responsible for managing the social strategy, content creation and account management of the University of Ottawa Student Life Instagram account. See More

Tik Tok Account Management and Content Creation

From March 2022 until August 2023, I managed the content creation and account performance of the University of Ottawa Student Affairs Tik Tok Account. Working with student influencers, we crafted Tik Tok content that served our recruitment purposes and leveraged key trends for our 17-20 year audience. See More

Event Agenda - Graphic Design

Using Adobe InDesign, created the print collateral for the uOttawa PDI conference in partnership with the U.S. Embassy.

Certicate Course One Pagers - Graphic Design

Using Adobe InDesign, created digital versions of our certificate course one pagers, with clickable links, for the uOttawa International Office partners in their recruitment efforts overseas. See More

LinkedIn Social Media Management & Monthly Newsletter

From November 2021 until April 2022, I managed the LinkedIn Company Page, in addition to creating and sending the monthly newsletter, for CiteRight. See More

Hero Image Creation

Created the hero image and proof-read the Ottawa Business Journal article about the partnership between the University of Ottawa Professional Development Institute and Nokia.See More

Work History

Digital Marketing Strategist

University of OttawaFull-time EmployeeI am responsible for the implementation of Digital and Social media strategies across 5 service sectors, and 15 portfolios within Student Affairs at the University of Ottawa. I provide leadership and strategic decision making relating to paid and organic social media activities, curate content for the Gee student newsletter, lead activities to engage with current students, identify areas for improvement based on industry trends, measure the success and ROI of our digital and social campaigns, increase web traffic and reach with followers as well as showcase and create an online student experience. I currently oversee a team of 7 interns, executing content creation.

Education

Telfer School of Management at the University of Ottawa

Digital Marketing Certificate, Marketing2019

University of Ottawa

Bachelor of Arts (B.A.), Visual Arts and Business2012 - 2017

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Digital Marketing Strategist | Visual Arts & Business Grad

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Gabrielle Read

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Digital Marketing

Digital Strategy

Content Creation

Email Marketing

Photo Editing

Ideation

Branding

Digital Advertising

Brand Development

Reels

Hootsuite

TikTok

Instagram

Available for hire fromNegotiable

Contracts

Projects

Social Media Management and Content Creation

From late 2018 until late 2023, I was responsible for managing the social strategy, content creation and account management of the University of Ottawa Student Life Instagram account.