Top Talent like Fatima (Ima) are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Fatima (Ima) Diawara

Creative & Brand Strategist
Content Marketing Manager
Financial Analyst
San Jose, CA, US
Financial Analysis
Creative Direction
Strategic Communications
Digital Advertising
Creative Marketing
Social Media Marketing
Blog Writing
Literature
Ideation
Poetry
Available for hire fromNegotiable
Contracts
Creative Strategy Director | Brand Growth & Content Innovation | Wellness
As an award-winning Creative Director, I sit at the rare intersection of high-level creative production and rigorous financial strategy. Unlike most creatives, I don't just optimize for views; I optimize for revenue and business impact. Leveraging a Series 7 & 63 financial background, I bridge the gap between Brand and Business. I understand the regulatory guardrails of the financial industry, but I bring the storytelling chops of a filmmaker. I have spent the last 10+ years building content engines for global media brands (VICE, Red Table Talk) and high-growth startups. The Numbers: 645% Sales Increase: Drove massive revenue growth for GameFlo through a data-backed organic social strategy. 2.5 Million Views: Built a viral content engine from scratch using short-form video and community engagement. $1 Million in New Offerings: Led the content strategy for a Digital Assets launch at Gerber Kawasaki Wealth Management. 31 Million Reach: Managed global campaigns for high-profile talent and brands. Whether I am directing a documentary for VICE or designing a go-to-market strategy for a FinTech product, my goal is the same: translate complex narratives into human stories that convert. Core Competencies: Creative Strategy | Video Production | FinTech Marketing | Growth Strategy | Regulated Industry Marketing

Projects

Branded Content Portfolio

This is an overview of some of Ima’s most poignant branded partners and the content they produced together.

Work History

I

Founder, Executive Producer & Creative Director

IFD ProductionsWriter, director, and executive producer of 25+ digital films and video projects, collaborating with VICE Media, Red Table Talk Enterprises, and Amp Fitness. Oversees all aspects of film production, including scriptwriting, directing, storyboarding, editing oversight, and executive decision-making to align with brand goals. Portfolio available at: www.imadiawara.com Leads award-winning global creative campaigns, specializing in the cultivation of a unique brand identity and leveraging data-driven strategy and cross-functional team management to drive audience engagement and business growth. Develops and executes product-focused creative content and visual storytelling strategies, ensuring compelling brand narratives that resonate across diverse audiences.
G

Advisory Board - Creative Advisor

GameFloAs a Creative Advisor on the GameFlo Inc. Advisory Board, I provide high-level strategic guidance on brand architecture, visual identity, and content strategy. I leverage my background in production and creative direction to advise the executive team on scaling IP, refining product narratives, and ensuring creative excellence across all customer touchpoints.
G

Creative Director

GameFloAug 2024 - Aug 2025 • 1 yr 1 moExecutive-level strategic work done from a creative perspective, alongside C-suite colleagues. Optimized media and marketing efforts to drive short and long-term sales goals. Constructed advertising strategies and campaigns from scratch.
U

RISE Fellowship Consultant

UNC Kenan-Flagler Business SchoolAug 2025 - Oct 2025 • 3 mosProvided a fresh perspective to launch an entrepreneurial fellowship program for UNC students in the Undergraduate Business Program. Designed, architected and executed upon an original framework for entrepreneurial development and education. This framework included building an original micro-mentorship model and facilitating peer-based coaching.
S

Social Media Director

Sulte GroupApr 2024 - Jul 2024 • 4 mos● Creating all content for email, social, and marketing communications for several high-profile clients reaching 31 million audience members across the globe. ● Beginning to end strategizing and execution for high-level marketing and branding goals.
B

Annual Leadership Giving Associate

Brown UniversityOct 2023 - Dec 2023 • 3 mosData segmentation, analysis and tracking for efficient organizational use. Ima is responsible for managing several report processes, communicating across channels internally, and furthering efforts with top donors to the university. Financial analytics are one of the key components, along with using data to inform business strategy and brand development.
F

Creative Development Executive

Franklin Media Group LLCDec 2021 - Dec 2023 • 2 yrs 1 moDeveloped pitch decks, treatments, and visual presentations for scripted television and film projects in collaboration with Overbrook Inc., crafting compelling narratives and strategic positioning for studio executives and buyers. Shaped story development, concept refinement, and market positioning for scripted content, ensuring projects were optimized for studio acquisition and packaging. Produced sales materials and branded assets to support project financing, external partnerships, and content acquisitions, aligning creative vision with industry standards and commercial viability.
P

Communications Lead

Panther ProtocolSep 2021 - Nov 2021 • 3 mosCoordinated with internal and external stakeholders / investors to manage all social feeds for communication, including but not limited to: Discord, Telegram, Twitter, and LinkedIn Created public relations in association with other executives to build campaign materials; originated business development content for presentations and fundraising needs
G

Executive Assistant To Chief Executive Officer

Gerber Kawasaki Wealth & Investment ManagementMar 2021 - Oct 2021 • 8 mosAt Gerber Kawasaki, Ima focuses on supporting the CEO and Founder, Ross Gerber, as well as launching several marketing and investment initiatives. These include an original Digital Gold Newsletter on cryptocurrency, an episodic series called Digital Assets Deep Dive, and a crypto toolkit. Ima was in charge of creating and executing on these programs and she is also working on a Wealth Warriors Program that will aim to uplift marginalized communities and their strategies for becoming financially stable.
G

Marketing Coordinator - Digital Assets

Gerber Kawasaki Wealth & Investment ManagementMar 2021 - Oct 2021 • 8 mosIn her role at Gerber Kawasaki, Ima works as the Marketing Coordinator for our Digital Assets Division. She has co-produced episodes and originated newsletters, supervising the buildout of digital asset tools for education and engagement. She believes strongly in fighting wealth and income inequality toward Black, Indigenous and other underrepresented communities. Her work with Digital Assets aims to make the space accessible to all, in line with GK’s mission to assist in building financial security.

Education

B

Brown University

Bachelor of Arts (B.A.), Africana Studies2013 - 2017
T

Tougaloo College

Bachelor of Arts (B.A.), Africana Studies2016
U

University of Amsterdam

Bachelor of Arts (B.A.), Film/Cinema/Video Studies2015

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Anna H.

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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Creative Strategy Director | Brand Growth & Content Innovation | Wellness
As an award-winning Creative Director, I sit at the rare intersection of high-level creative production and rigorous financial strategy. Unlike most creatives, I don't just optimize for views; I optimize for revenue and business impact. Leveraging a Series 7 & 63 financial background, I bridge the gap between Brand and Business. I understand the regulatory guardrails of the financial industry, but I bring the storytelling chops of a filmmaker. I have spent the last 10+ years building content engines for global media brands (VICE, Red Table Talk) and high-growth startups. The Numbers: 645% Sales Increase: Drove massive revenue growth for GameFlo through a data-backed organic social strategy. 2.5 Million Views: Built a viral content engine from scratch using short-form video and community engagement. $1 Million in New Offerings: Led the content strategy for a Digital Assets launch at Gerber Kawasaki Wealth Management. 31 Million Reach: Managed global campaigns for high-profile talent and brands. Whether I am directing a documentary for VICE or designing a go-to-market strategy for a FinTech product, my goal is the same: translate complex narratives into human stories that convert. Core Competencies: Creative Strategy | Video Production | FinTech Marketing | Growth Strategy | Regulated Industry Marketing

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

MJ B.

Growth-Driven Marketing and Brand Strategy Leader | HEC Paris MBA
Brand Partnership • Creative & Brand Strategy • Growth Marketing Management • 13 years of exp. • Nashville, TN, US

Elizabeth Landreth

Creative Director | Expert in Creative Strategy & Project Management | Design Innovator
Creative & Brand Strategy • 13 years of exp. • Austin, TX, US

Jeni Slone

Director of Strategic Marketing | Healthcare Marketing Leader | Brand Transformation | Digital Strategy | Thought Leadership | GTM Execution
Growth Marketing Management • 19 years of exp. • Nashville, TN, US

Anna H.

Digital Marketing and Creative Content Design for brands wanting high-quality visuals, clear storytelling, and consistent online growth.
Creative & Brand Strategy • 5 years of exp. • St. Louis, MO, US

Top Talent like Fatima (Ima) are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Fatima (Ima) Diawara

Creative & Brand Strategist
Content Marketing Manager
Financial Analyst
San Jose, CA, US
Financial Analysis
Creative Direction
Strategic Communications
Digital Advertising
Creative Marketing
Social Media Marketing
Blog Writing
Literature
Ideation
Poetry
Available for hire fromNegotiable
Contracts

Projects

Branded Content Portfolio

This is an overview of some of Ima’s most poignant branded partners and the content they produced together.

Work History

I

Founder, Executive Producer & Creative Director

IFD ProductionsWriter, director, and executive producer of 25+ digital films and video projects, collaborating with VICE Media, Red Table Talk Enterprises, and Amp Fitness. Oversees all aspects of film production, including scriptwriting, directing, storyboarding, editing oversight, and executive decision-making to align with brand goals. Portfolio available at: www.imadiawara.com Leads award-winning global creative campaigns, specializing in the cultivation of a unique brand identity and leveraging data-driven strategy and cross-functional team management to drive audience engagement and business growth. Develops and executes product-focused creative content and visual storytelling strategies, ensuring compelling brand narratives that resonate across diverse audiences.
G

Advisory Board - Creative Advisor

GameFloAs a Creative Advisor on the GameFlo Inc. Advisory Board, I provide high-level strategic guidance on brand architecture, visual identity, and content strategy. I leverage my background in production and creative direction to advise the executive team on scaling IP, refining product narratives, and ensuring creative excellence across all customer touchpoints.
G

Creative Director

GameFloAug 2024 - Aug 2025 • 1 yr 1 moExecutive-level strategic work done from a creative perspective, alongside C-suite colleagues. Optimized media and marketing efforts to drive short and long-term sales goals. Constructed advertising strategies and campaigns from scratch.
U

RISE Fellowship Consultant

UNC Kenan-Flagler Business SchoolAug 2025 - Oct 2025 • 3 mosProvided a fresh perspective to launch an entrepreneurial fellowship program for UNC students in the Undergraduate Business Program. Designed, architected and executed upon an original framework for entrepreneurial development and education. This framework included building an original micro-mentorship model and facilitating peer-based coaching.
S

Social Media Director

Sulte GroupApr 2024 - Jul 2024 • 4 mos● Creating all content for email, social, and marketing communications for several high-profile clients reaching 31 million audience members across the globe. ● Beginning to end strategizing and execution for high-level marketing and branding goals.
B

Annual Leadership Giving Associate

Brown UniversityOct 2023 - Dec 2023 • 3 mosData segmentation, analysis and tracking for efficient organizational use. Ima is responsible for managing several report processes, communicating across channels internally, and furthering efforts with top donors to the university. Financial analytics are one of the key components, along with using data to inform business strategy and brand development.
F

Creative Development Executive

Franklin Media Group LLCDec 2021 - Dec 2023 • 2 yrs 1 moDeveloped pitch decks, treatments, and visual presentations for scripted television and film projects in collaboration with Overbrook Inc., crafting compelling narratives and strategic positioning for studio executives and buyers. Shaped story development, concept refinement, and market positioning for scripted content, ensuring projects were optimized for studio acquisition and packaging. Produced sales materials and branded assets to support project financing, external partnerships, and content acquisitions, aligning creative vision with industry standards and commercial viability.
P

Communications Lead

Panther ProtocolSep 2021 - Nov 2021 • 3 mosCoordinated with internal and external stakeholders / investors to manage all social feeds for communication, including but not limited to: Discord, Telegram, Twitter, and LinkedIn Created public relations in association with other executives to build campaign materials; originated business development content for presentations and fundraising needs
G

Executive Assistant To Chief Executive Officer

Gerber Kawasaki Wealth & Investment ManagementMar 2021 - Oct 2021 • 8 mosAt Gerber Kawasaki, Ima focuses on supporting the CEO and Founder, Ross Gerber, as well as launching several marketing and investment initiatives. These include an original Digital Gold Newsletter on cryptocurrency, an episodic series called Digital Assets Deep Dive, and a crypto toolkit. Ima was in charge of creating and executing on these programs and she is also working on a Wealth Warriors Program that will aim to uplift marginalized communities and their strategies for becoming financially stable.
G

Marketing Coordinator - Digital Assets

Gerber Kawasaki Wealth & Investment ManagementMar 2021 - Oct 2021 • 8 mosIn her role at Gerber Kawasaki, Ima works as the Marketing Coordinator for our Digital Assets Division. She has co-produced episodes and originated newsletters, supervising the buildout of digital asset tools for education and engagement. She believes strongly in fighting wealth and income inequality toward Black, Indigenous and other underrepresented communities. Her work with Digital Assets aims to make the space accessible to all, in line with GK’s mission to assist in building financial security.

Education

B

Brown University

Bachelor of Arts (B.A.), Africana Studies2013 - 2017
T

Tougaloo College

Bachelor of Arts (B.A.), Africana Studies2016
U

University of Amsterdam

Bachelor of Arts (B.A.), Film/Cinema/Video Studies2015

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.