Eriel Lauffer

Analytics

Video Editing

Content Creation

Blog Writing

Website Management

Ad Copy

Hootsuite

Facebook Business Pages

Instagram

Facebook Ads

TikTok Management

Facebook

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced Marketing Professional | MS Candidate

With a Bachelor of Arts from Marshall University and an Associate's degree in Cyber/Computer Forensics and Counterterrorism from BridgeValley Community and Technical College, this individual has a diverse educational background. Their professional experience includes roles such as Marketing Specialist, Director of Marketing and Public Relations, Graphic and Multimedia Designer. In these positions, they have been responsible for developing and implementing marketing strategies, leading marketing and public relations initiatives, and creating visual content and multimedia designs. Their expertise in marketing and public relations, combined with their educational background, showcases a well-rounded skill set in the field of marketing.

Projects

Sports Physicals - Social Media Ad

Needed to create a social media post/ad for two of Thomas Health's clinics offering discounted sports physicals for children.

Work History

Marketing Specialist

Self-EmployedIncreased client base by 25% through targeted marketing campaigns, resulting in a 10% increase in annual revenue in 6 months. Produced high-quality marketing videos with 90% positive feedback from clients, leading to increased brand recognition and customer satisfaction. Increased website traffic by 50% through SEO optimization and content marketing efforts, resulting in a higher conversion rate.

Director Of Marketing And Public Relations

Thomas Health SystemJan 2020 - Mar 2023 • 3 yrs 3 mosLed the marketing and public relations initiatives for Thomas Health System. Managed a marketing budget of $1M, leading to a 15% increase in revenue for the system. We spearheaded a successful corporate rebranding, resulting in a 10% increase in market share and surpassing competitors during Chapter 11 and COVID-19. Implemented new social media strategy resulting in a 25% increase in followers and a 15% increase in engagement.

Marketing And Public Relations Manager

Thomas Health SystemOct 2019 - Jan 2020 • 4 mosManaged marketing and public relations activities for Thomas Health System. Managed brand development and maintained the image for two hospitals and two outpatient pharmacies by creating unified and effective marketing materials. Became the youngest manager in the health system. Developed and executed PR campaign, increasing brand awareness by 20%.

Graphic and Multimedia Designer

Thomas Health SystemFeb 2017 - Oct 2019 • 2 yrs 9 mosResponsible for creating visual content and multimedia designs for Thomas Health System. Streamlined production coordination, resulting in a 15% increase in efficiency for Thomas Hospitals.

Social Media Manager

Thomas Health System Jun 2016 - Feb 2017 • 9 mosDeveloped a successful social media strategy, maintained social media pages, and increased engagement by creating visually appealing graphics and videos.

Education

West Virginia University

Master of Science - MS, Integrated Marketing Communications2023

Marshall University

Bachelor of Arts - BA

BridgeValley Community and Technical College

Associate's degree, Cyber/Computer Forensics and Counterterrorism2015

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