Emily L. Miller, MBA, BS

Trend Forecasting

Adobe Acrobat

Leadership

Wordpress

Salesforce

Canva

Media Relations

Videography

Outreach

Media Communications

Web Design

Websites

Chatbots

Engagement

B2B Marketing

Business Development

Affiliate Marketing

Product Marketing

Brand Management

Influencer Outreach

Google Search Ads

Growth Marketing

Snapchat

Content Management

Event Planning

Content Creation

Content Strategy

Influencer Marketing

Reels

Twitter

TikTok

Marketing

Digital Marketing

Instagram

Facebook

Project Management

Event Marketing

Available for hire fromNegotiable

Contracts

Strategic Marketing Specialist | Campaign Execution | Brand Positioning & Digital Growth

I’m a strategic marketing professional with a passion for crafting impactful campaigns that drive engagement and growth. In my current role as a Product Marketing Coordinator for multiple health and wellness brands, I manage cross-functional initiatives, develop compelling messaging strategies, and execute multi-channel campaigns that strengthen brand presence and deepen audience connections. I’m excited to expand my skillset through freelance opportunities, bringing the same blend of creativity and data-driven strategy to new projects. Outside of work, you’ll often find me experimenting with new vegetarian recipes. (:

Projects

Winter Donation Drive Campaign

Developed and launched a multi-platform winter donation solicitation campaign to drive contributions. Shared engaging content across Facebook, Instagram, and X, complemented by a targeted email outreach via Constant Contact, to maximize reach and inspire donor support during the giving season. See More

Food Pantry Awareness Campaign

Designed eye-catching graphics and crafted messaging for posts shared across Instagram, Facebook, and X to raise awareness of our Food Pantry services and engage the community in support efforts.See More

Spring Brunch Benefit Gala Invitation

Created and designed a visually appealing invitation for the Spring Brunch Benefit Gala, incorporating event branding and key details to attract and engage attendees. The invitation was distributed through both digital and print channels to ensure maximum reach and event participation.See More

Product Marketing Coordinator

-Leads campaign strategy and execution for club retailers, developing messaging and promotional plans that increase brand visibility and drive adoption of new product lines. -Collaborates with sales, product, and creative teams to develop marketing collateral, presentations, and digital assets, ensuring messaging consistency and market alignment. -Manages influencer campaigns and Meta Ads initiatives, generating over 90,000 engagements and contributing to a 7% sales lift for key product launches. -Conducts competitive analyses and market research to identify opportunities, refine positioning, and inform content strategies for major accounts like Costco. -Tracks campaign performance and provide regular reporting to internal stakeholders, making data-informed optimizations to improve effectiveness. -Coordinates timelines and cross-functional deliverables to ensure seamless campaign execution across multiple brands and product lines.See More

Work History

Director of Marketing, Outreach, and Donor Solicitation

Project HospitalityFull-time Employee-Leads content creation across social media platforms, achieving a 20% increase in followers (Instagram), 40% growth in reach (Facebook), and a 10% rise in email click-through rates -Develops engaging, mission-driven content that resonates with diverse audiences, leveraging analytics to optimize performance -Designs and maintains the company website utilizing WordPress, ensuring consistent branding and messaging, and providing an optimal user experience -Leads the strategic planning and execution of multi-platform marketing campaigns, aligning content creation and video production with organizational objectives

Marketing Assistant, Media Planning, Marketing and Communications

St. John's University, The Peter J. Tobin College of BusinessPart-time EmployeeSep 2022 - May 2023 • 9 mos-Developed and implemented targeted digital marketing campaigns on Instagram, significantly boosting brand visibility and audience engagement -Crafted visually compelling content, including promotional giveaways for influencer collaborations, which played a key role in the success of the Johnnies Day social media campaign -Managed end-to-end content creation process, from concept development to editing, for multi-platform outreach

Marketing Intern

Publishers Clearing HouseInternJan 2021 - Sep 2022 • 1 yr 9 mos-Prepared annual plans and performance forecasts, generating monthly updates to track progress to inform strategic adjustments and marketing decisions -Managed projects focused on optimizing future marketing performance and streamlined processes to enhance efficiency -Supported direct mail testing and crafted strategic recommendations for the Product Promotions Team

Social Media Manager | Content Creator

Global Loan Opportunities for Budding EntrepreneursInternJan 2022 - May 2022 • 5 mos-Developed and executed viral social media campaigns, utilizing trend analysis to elevate brand visibility and surpass fundraising goals by 231% -Created, filmed, and edited engaging social media content, including videos and images, with a strong emphasis on storytelling and visual impact

Product Management and Business Technology Operations Intern

Zebra TechnologiesInternMay 2020 - Aug 2020 • 4 mos-Conducted competitive analysis and developed product positioning strategies for global Field Mobility products -Prepared financial reports and presented strategic findings to leadership, contributing to informed decision-making

Student Worker

Community Relations, St. John's UniversityPart-time EmployeeJan 2019 - Mar 2020 • 1 yr 3 mos-Created and posted compelling content on official university social media platforms, encouraging students, staff, and community members to participate in campus events -Provided clear, informative responses to inquiries regarding university policies and procedures

Marketing Intern

Healthy Basement SystemsInternDec 2019 - Jan 2020 • 2 mos-Monitored social media platforms for trending topics and feedback, crafting timely and relevant content that aligned with brand goals -Researched and implemented link-building strategies to enhance SEO and increase online visibility

Education

St. John's University

Master of Business Administration - MBA2021 - 2023

St. John's University

Bachelor of Science, Marketing2018 - 2022

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