Top Talent like Elise are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Elise Musumano

Product Marketing Manager
Boston, MA, US
Messaging Strategy
Growth Hacking
Customer Relationship Management
Customer Discovery
Marketing Analytics
Marketing Strategy
Growth Marketing
Product Marketing
Marketing
Go-to-market Strategy
Available for hire fromNegotiable
Contracts
Senior Product Marketing Manager at Square | GTM Strategy & Monetization Leader
Senior Product Marketing Leader and MBA with 10+ years of experience bridging the gap between product vision and customer-centric narratives. I scale platforms from 0→1 to over $100M in revenue impact by relentlessly aligning product value with market demand. By spearheading messaging and positioning to drive sustainable growth, I have expanded product portfolios, driven high-stakes initiatives like a $3B+ at-risk migration, and delivered massive user adoption for new product lines. I am a strategic partner known for building high-trust cross-functional bridges and constantly optimizing GTM strategies to turn innovation into consistent growth.

Projects

BentoBox – Case studies and webinars

Led 11 case studies, 3 promotional videos, and 9 company webinars with 300+ signup volume on average

Work History

S

Senior Product Marketing Manager, GTM Strategy & Monetization Lead

SquareFood & Beverage PMM leading the following products, with SaaS & hardware expertise: - Square Handheld - Square KDS - Square Kiosk Role change due to Square-wide PMM re-org in April
S

Senior Product Marketing Manager, FSRs

SquareJan 2025 - Apr 2025 • 4 mosLead DRI on Full-Service Restaurant GTM Strategy - Spearheaded end-to-end, multi-disciplinary PMM strategy for full-service restaurants - Directed Food & Beverage strategy for software/hardware launch coming Q2
S

Senior Product Marketing Manager, F&B Go-to-Market

SquareSep 2022 - Jan 2025 • 2 yrs 5 mosLed the GTM launch of two global product lines: Square Kiosk. Grew product adoption by 180x in the first 6 months - Square KDS (Kitchen Display System) on Android. Grew active seller count to 7.9K in under 2 years - Managed an operationally complex migration of thousands of KDS customers from iOS software/iPad to larger screens and new, exclusive features on Android
B

Head Of Marketing

BikkyJan 2021 - Jan 2022 • 1 yr 1 moLed marketing for a seed-stage restaurant tech company. Drove & managed all GTM initiatives. Built out the marketing function and established a sales <> marketing funnel; Repositioned the product from a CRM platform to a CDP platform, including new personas and messaging - Developed and drove demand generation strategy including webinars, content, and events
B

Senior Manager, Product Marketing

BentoBoxMay 2021 - Sep 2021 • 5 mos- Managed a team of PMMs - Repositioned the platform with new messaging - Evaluated, selected, and implemented a new in-product marketing tool with product and engineering
B

Senior Product Marketing Manager

BentoBoxMay 2020 - May 2021 • 1 yr 1 mo- Led 15 GTM product releases across product naming, pricing/packaging, messaging/positioning, and strategy and execution for internal and customer-facing comms - Planned and executed a monthly Product <> Sales meeting as well as introducing and training new reps
B

Product Marketing Manager

BentoBoxApr 2019 - May 2020 • 1 yr 2 mosFounding PMM across all products: Website, Catering, Online Ordering, Event Management, Ticketing, Gift Cards, Payment Requests - Rolled out product tiering system with shared Product <> Marketing definitions of GTM requirements and levels of customer-facing communication - Activated 35 ongoing customer journey growth campaigns spanning adoption, engagement, retention and upsell/cross-sell strategy - Led 11 new case studies, 3 promotional videos, and 9 company webinars with average 300+ signup volume
S

Product Marketing Manager

SEVENROOMSMar 2018 - Apr 2019 • 1 yr 2 mosFounding PMM on 4 person marketing team. Led GTM strategy, including pricing & packaging for net-new product (automated email marketing) - Revamped sales pitch deck with c-suite and educated reps - Owned competitive intelligence - Produced 30+ case studies, product guides, and playbooks
Y

Product Marketing Manager

YeswareOct 2017 - Mar 2018 • 6 mos• Drove GTM strategy and messaging for new feature launches; liaised with other teams to plan & execute; tracked performance post-launch and packaged debrief data • Automated NPS survey for new customers and led initiatives to increase retention and reduce churn • Updated onboarding program for trialers to include 10+ new emails, audience segments, and goals; implemented congratulatory, win-back, & cart abandonment emails • Managed A/B tests on emails and website pages to increase customer and prospect engagement
Y

Content and Engagement Manager

YeswareSep 2016 - Oct 2017 • 1 yr 2 mos• Developed & maintained content plan, moving from frequency of <1 post per month to 3x per month with clear pre-planning • Set goal of driving no-touch trial signups, increased total number of trial signups MoM by 225% • Managed blog and saw overall traffic grow by 183% (organic traffic specifically by 160%) • Wrote script and worked with vendor to coordinate new feature promo video that drove 5.2K views • Reported on monthly blog traffic, product usage, site analytics to increase SEO and optimize new user onboarding, feature webpages • Managed AdWords paid advertising campaigns to drive new trials that converted into paid upgrades

Education

U

UMass Boston

Master of Business Administration - MBA, Business Administration and Management, General
T

Trinity College-Hartford

Bachelor’s Degree, English

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Senior Product Marketing Manager at Square | GTM Strategy & Monetization Leader
Senior Product Marketing Leader and MBA with 10+ years of experience bridging the gap between product vision and customer-centric narratives. I scale platforms from 0→1 to over $100M in revenue impact by relentlessly aligning product value with market demand. By spearheading messaging and positioning to drive sustainable growth, I have expanded product portfolios, driven high-stakes initiatives like a $3B+ at-risk migration, and delivered massive user adoption for new product lines. I am a strategic partner known for building high-trust cross-functional bridges and constantly optimizing GTM strategies to turn innovation into consistent growth.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Elise are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Elise Musumano

Product Marketing Manager
Boston, MA, US
Messaging Strategy
Growth Hacking
Customer Relationship Management
Customer Discovery
Marketing Analytics
Marketing Strategy
Growth Marketing
Product Marketing
Marketing
Go-to-market Strategy
Available for hire fromNegotiable
Contracts

Projects

BentoBox – Case studies and webinars

Led 11 case studies, 3 promotional videos, and 9 company webinars with 300+ signup volume on average

Work History

S

Senior Product Marketing Manager, GTM Strategy & Monetization Lead

SquareFood & Beverage PMM leading the following products, with SaaS & hardware expertise: - Square Handheld - Square KDS - Square Kiosk Role change due to Square-wide PMM re-org in April
S

Senior Product Marketing Manager, FSRs

SquareJan 2025 - Apr 2025 • 4 mosLead DRI on Full-Service Restaurant GTM Strategy - Spearheaded end-to-end, multi-disciplinary PMM strategy for full-service restaurants - Directed Food & Beverage strategy for software/hardware launch coming Q2
S

Senior Product Marketing Manager, F&B Go-to-Market

SquareSep 2022 - Jan 2025 • 2 yrs 5 mosLed the GTM launch of two global product lines: Square Kiosk. Grew product adoption by 180x in the first 6 months - Square KDS (Kitchen Display System) on Android. Grew active seller count to 7.9K in under 2 years - Managed an operationally complex migration of thousands of KDS customers from iOS software/iPad to larger screens and new, exclusive features on Android
B

Head Of Marketing

BikkyJan 2021 - Jan 2022 • 1 yr 1 moLed marketing for a seed-stage restaurant tech company. Drove & managed all GTM initiatives. Built out the marketing function and established a sales <> marketing funnel; Repositioned the product from a CRM platform to a CDP platform, including new personas and messaging - Developed and drove demand generation strategy including webinars, content, and events
B

Senior Manager, Product Marketing

BentoBoxMay 2021 - Sep 2021 • 5 mos- Managed a team of PMMs - Repositioned the platform with new messaging - Evaluated, selected, and implemented a new in-product marketing tool with product and engineering
B

Senior Product Marketing Manager

BentoBoxMay 2020 - May 2021 • 1 yr 1 mo- Led 15 GTM product releases across product naming, pricing/packaging, messaging/positioning, and strategy and execution for internal and customer-facing comms - Planned and executed a monthly Product <> Sales meeting as well as introducing and training new reps
B

Product Marketing Manager

BentoBoxApr 2019 - May 2020 • 1 yr 2 mosFounding PMM across all products: Website, Catering, Online Ordering, Event Management, Ticketing, Gift Cards, Payment Requests - Rolled out product tiering system with shared Product <> Marketing definitions of GTM requirements and levels of customer-facing communication - Activated 35 ongoing customer journey growth campaigns spanning adoption, engagement, retention and upsell/cross-sell strategy - Led 11 new case studies, 3 promotional videos, and 9 company webinars with average 300+ signup volume
S

Product Marketing Manager

SEVENROOMSMar 2018 - Apr 2019 • 1 yr 2 mosFounding PMM on 4 person marketing team. Led GTM strategy, including pricing & packaging for net-new product (automated email marketing) - Revamped sales pitch deck with c-suite and educated reps - Owned competitive intelligence - Produced 30+ case studies, product guides, and playbooks
Y

Product Marketing Manager

YeswareOct 2017 - Mar 2018 • 6 mos• Drove GTM strategy and messaging for new feature launches; liaised with other teams to plan & execute; tracked performance post-launch and packaged debrief data • Automated NPS survey for new customers and led initiatives to increase retention and reduce churn • Updated onboarding program for trialers to include 10+ new emails, audience segments, and goals; implemented congratulatory, win-back, & cart abandonment emails • Managed A/B tests on emails and website pages to increase customer and prospect engagement
Y

Content and Engagement Manager

YeswareSep 2016 - Oct 2017 • 1 yr 2 mos• Developed & maintained content plan, moving from frequency of <1 post per month to 3x per month with clear pre-planning • Set goal of driving no-touch trial signups, increased total number of trial signups MoM by 225% • Managed blog and saw overall traffic grow by 183% (organic traffic specifically by 160%) • Wrote script and worked with vendor to coordinate new feature promo video that drove 5.2K views • Reported on monthly blog traffic, product usage, site analytics to increase SEO and optimize new user onboarding, feature webpages • Managed AdWords paid advertising campaigns to drive new trials that converted into paid upgrades

Education

U

UMass Boston

Master of Business Administration - MBA, Business Administration and Management, General
T

Trinity College-Hartford

Bachelor’s Degree, English

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.