Bárbara Avilez

I’m a creative thinker with a passion for visual communication and human behavior. As a Graphic Designer, I enjoy exploring different styles and formats—adapting ideas into visuals that are not only beautiful but also purposeful. My work covers branding, social media design, advertising, and editorial pieces, always guided by a thoughtful and intentional approach. Currently, I’m also studying Psychology, which has become a key influence in the way I design. It helps me see beyond the surface—to understand what moves people, how they connect, and how design can play a role in that connection. I value clarity, empathy, and structure, and I bring those values into every stage of my creative process.

Work History

Diseñador gráfico

Frescaderia

Diseñador gráfico

Frescaderia

Graphic Designer

Grupo empresarial VA AllavenI create visual content across large-format print, billboard advertising, and social media platforms. My role involves developing impactful designs that align with brand goals, ensuring consistency across digital and physical media, and delivering creative solutions that connect with diverse audiences. I've had the opportunity to work creating content for brands such as Sal Celestial, Parmigiana, Frichis, Olympia and Kias Muebles, delivering creative solutions and strengthen their visual presence.

Freelance Graphic Designer

FreelanceMultidisciplinary Graphic Designer, Art Passionate, & Creative Freelance. My interest in design spans various disciplines and styles, allowing me to adapt to different projects and visual needs.

Graphic Designer

L Adonay EventsSep 2022 - Jun 2024 • 1 yr 10 mosWe recently collaborated with L Adonay Events on a comprehensive growth and branding project that unfolded in three strategic phases. First, we refreshed key elements of the company’s main visual identity to better align with its vision and reflect its high level of professionalism. The second phase focused on developing the personal branding for founder Karelis H Panell, positioning her as a consultant and mentor for entrepreneurs in the decoration industry. Finally, we created the branding for a new service extension, Decoraciones L Adonay, aimed at reaching a broader audience and diversifying the company’s offerings. This project not only helped strengthen the brand's structure and communication but also proved effective in attracting new clients and elevating the overall presence of the company.

Junior Graphic Designer

The New CreatorsSep 2022 - May 2023 • 9 mosEatable Content is a branding and content creation project developed for a forward-thinking brand that blends food, creativity, and digital storytelling. The goal was to craft a visual identity and social media presence that reflects the brand’s mission: to transform everyday dining into shareable, sensory-rich experiences. Through bold typography, playful design elements, and a lively color palette, the branding conveys freshness, fun, and a strong connection with the culinary world. This project not only establishes a unique and memorable look for the brand but also positions Eatable Content as a creative partner for restaurants and venues seeking to elevate their digital presence through engaging, food-focused content.

Volunteer Graphic Designer

Fundación SIUDADMay 2022 - Jul 2022 • 3 mos

Education

Universidad Central de Venezuela (UCV)

Bachelor's degree, Psychology2019 - 2026

Instituto Creativo Digital (ICD)

Associate's degree, Graphic Design2021 - 2024

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