Ayushi Agarwal

I merge visual storytelling with data-driven design to create intuitive and impactful digital experiences. Passionate about AI-driven interfaces, brand identity, and scalable design systems, I focus on crafting seamless user journeys that enhance engagement and redefine how users interact with technology. At Stealth Fashion Tech, our user engagement has soared, with a more than 20% increase in app sign-ups, thanks to a keen focus on intuitive UX principles. As a UX Design Instructor at the University of Washington, I am committed to equipping the next generation of designers with the necessary skills to excel in the rapidly evolving UX landscape. The mentorship provided shapes not only student capabilities but also the future of design, as we collectively push the boundaries of user-centered solutions and innovative design education.

Work History

UX Designer

Stealth Fashion Tech• Designed a website to launch an app serving as a one-stop platform for fashion designers, focusing on intuitive UI/UX principles to enhance user accessibility and engagement. • Created a database of new clients interested in using the app to streamline outreach and improve adoption. • Successfully increased sign-ups by over 20% through a user-centered website design and improved user flows.

UX Design Instructor

University of Washington• Guided students in mastering industry-standard tools like Figma and Adobe Creative Suite to enhance their design skills. • Provided feedback on design projects, helping students craft intuitive and user-centered solutions for real-world applications. • Supported curriculum development to ensure alignment with emerging UX trends and practices, preparing students for the dynamic industry landscape.

Freelance Designer

UrbanPalette DesignsMay 2023 - Sep 2024 • 1 yr 5 mos• Designed consumer-facing digital interfaces with an emphasis on interactive storytelling & engagement. • Developed brand identity systems and responsive UI components for high-impact campaigns. • Improved user engagement by 20% through research-driven design strategies. • Collaborated with cross-functional teams to ensure design alignment with business goals, driving a 15% improvement in project delivery timelines. Conducted usability testing and implemented feedback, enhancing product usability.

Product Designer

Arvind BrandsFeb 2020 - May 2023 • 3 yrs 4 mos• Designed and launched a new digital commerce experience, leading to a 15% increase in conversions. • Created a scalable design system, accelerating feature releases, and reducing design inconsistencies. • Collaborated with marketing & engineering to craft visually compelling ad creatives & UI assets.

Graphic Designer

Tulips Ambbience Pvt. Ltd.Mar 2018 - Feb 2020 • 2 yrs• Led a team in creating best-selling product collections. • Optimized design processes, reducing production costs by 10%. • Presented design concepts to stakeholders and incorporated feedback.

Graphic Designer

Shades of IndiaMay 2017 - Feb 2018 • 10 mos• Created print collection for bedding, curtains, and cushions, enhancing product appeal for bespoke soft furnishing services that resulted in customer satisfaction. • Implemented trend analysis tools that led to a 15% increase in forecasting accuracy.

Graphic Designer

The Shop IndiaOct 2015 - Jul 2017 • 1 yr 10 mos• Assisted in developing a new women's line, resulting in a 10% market share increase. • Created new seasonal collections designs that boosted sales. • Assisted in the development of technical sketches and prototypes, speeding up product launch.

Textile Designer

Niki MahajanJul 2015 - Sep 2015 • 3 mos

Design Internship

Pankaj & NidhiDec 2014 - May 2015 • 6 mos

Design Internship

Gokaldas Exports LimitedJun 2014 - Aug 2014 • 3 mos

Education

University of Washington

UX & Visual Interface Design, Design and Visual Communications, General2024

National Institute of Fashion Technology India

Bachelor's degree, Textile & Graphic Design2011 - 2015

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