Amelia Perches

Social Media Marketing Specialist

Content Marketing Manager

PR and Communications Specialist

Houston, TX, US

Strategic Communications

Content Strategy

Influencer Marketing

Storytelling

Public Relations

Crisis Management

Brand Management

Event Planning

Copywriting

Paid Ads

Websites

Graphic Design

Video Ad Campaigns

Short Video Ads

Photoshop

Lightroom

inDesign

Adobe Photoshop

Adobe Creative Suite

Engagement

Press Releases

MailChimp

Lead Generation

International Business

Slack

Blogs

Communication

Emails

Twitter

Facebook Business Pages

Facebook Ads

Reels

Cision

Community Management

Community Building

LinkedIn Ads

TikTok Management

Brand Strategy

Content Development

Instagram Reels

Instagram Ads

Global Marketing

Event Marketing

Analytics

Trend Forecasting

Content Management

Content Writing

Blog Writing

Community Outreach

Snapchat

Go-to-market Strategy

Sprout

Facebook

Instagram

TikTok

Strategy & Business Development

Marketing Strategy

Digital Strategy

Digital Marketing

Content Creation

Available for hire fromNegotiable

Contracts

Data-Driven Marketing Leader | Transforming Brands Through Social Media | Proven Track Record of Increasing Revenue and Engagement

I am a results-driven Social Strategist with a proven track record in cultivating strategic partnerships, enhancing customer experience, and driving business growth. With a passion for fostering long-term relationships and a keen eye for identifying opportunities, I specialize in leveraging customer insights to develop tailored solutions that exceed expectations. My expertise lies in orchestrating cross-functional initiatives to meet and exceed business objectives and creating/executing innovative social strategies that not only boost brand visibility, but also drive tangible results.

Projects

Planoly - Content Strategy

Tasked with developing an outline of a cross-channel content strategy (social, blog, email) for Planoly using their Content pillars.

Work History

Social Strategy & Digital Marketing Consultant

Subtle SocialAnalyze client digital marketing plans in relation to social media strategies to identify strategic weaknesses and make recommendations for improvements. Develop and manage monthly content/editorial calendars for both campaign and evergreen strategies for clients. Assist in the development and upkeep of holistic social media strategies, including audience definition, channel plan, content framework, and social voice. Perform market and competitor research to inform digital media and marketing strategy. Identify real-time opportunities to proactively engage with on social. Leverage a variety of social tools and data to inform and optimize strategy and content approach. Provide high-level editorial and stylistic feedback on a variety of editorial content and social media content. Research ambassadors, negotiate contracts, and manage partnership asset delivery across a broad spectrum of integrated marketing platforms. Manage relationships with third-party agencies, facilitating approvals of all marketing content and providing consultation for photoshoots and video productions. Develop, implement and manage all email marketing and lead generation strategies for clients. Write up to four articles per week per client for customer-facing blogs. Align content goals and brand messaging by editing internal and external copy. Establish client goals and perform website audit and analysis. Develop and implement effective website management and customized website design options.

Social Commerce Strategist - Enterprise

BazaarvoiceApr 2023 - Nov 2023 • 8 mosAct as strategic advisor to clients to maximize their ROI using Bazaarvoice (BV) solutions. Strategically and creatively guide clients toward achieving their goals and help them measure results with BV Social Commerce solutions. Advise clients to maximize the use of visual & social content into various marketing, merchandising, customer engagement, and product development initiatives. Demonstrate to key client stakeholders the value of the BV partnership with key metrics, reporting, and program success. Manage client relationship health by identifying, documenting, and working with multiple internal teams to mitigate risk and increase client satisfaction. Partner with the BV Sales & Client Success team in renewing commercial agreements, account planning, and growing the accounts of clients within assigned portfolio. Develop deep understanding of BV visual & social content and the role this content plays in eCommerce. Provide client feedback to product, marketing, and services. Act as a liaison between client(s) and the broader business to ensure successful program outcomes. Leverage BV tools to execute on opportunities and recommendations that can be implemented to meet the clients goals. Partner with Client Success leadership to develop visual & social expertise within their teams. Coach and empower broader Client Success team with visual & social content expertise.

Social Strategy & Partnerships Consultant

NR Digital ConsultingDec 2021 - Mar 2023 • 1 yr 4 mosOversee a variety of channels for brand awareness/growth. Assist with ad development, and reporting for clients. Develop, implement and manage client social media strategies. Oversee and approve the creation of social media content. Create content briefs and direction for partnership campaigns. Identify and define the right approach for partnerships to meet the set objectives, and negotiate fair rates for content, and ensuring the relevant agreements are in place. Analyze key KPIs and identifying successes and areas for improvement across partnership campaigns.

Education

St. Edward's University

Bachelor's Degree, Communications- Public Relations and Advertising2011 - 2013

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call