Alyssa Stout

Client Communication

Client Management

Available for hire fromNegotiable

Contracts

Growth Marketing Professional | Expert In Customer Acquisition and Rentention

Currently I am working as a full time small business owner and Content Creator for both my own and other business. After receiving my Masters degree in Psychology, I decided to take my expertise in writing, educating, and creative content creation to the most booming platform there is; social media. As a full time content creator and business owner my responsibilities include producing marketing copy to advertise, educate, and inspire, sell products, write blog posts about industry-related topics and promote content on different social media platforms; including Tiktok, Instagram, Pinterest, Facebook, and Email-Marketing. Beyond my experience working directly coaching individuals, I also have experience in digital publishing, generating traffic, SEO Optimization, and generating leads for new businesses.

Projects

Germain Mazda West Promotional Videos

Promotional tiktok/reel-style videos created to promote holiday sales, upcoming deals, new products and more.

Digital Marketing and Social Media Expert

Online portfolio into who i am, how i got started, and where i am today, and finally, how I can help you!

Work History

Social Media Strategist

Self-employedGrew following from 0 to over 250k in less than 2 years. Targeted content creation, trend analysis, and engagement strategies. Developed content calendars, and optimized posts to increase reach and user engagement by 40%. Utilized TikTok insights and trends to create viral content, resulting in consistent follower growth and brand visibility by 25%.

Account and Marketing Manager

Surefire LocalMar 2021 - Dec 2023 • 2 yrs 10 mosManaged and grew social media accounts by creating, scheduling, and publishing engaging content across platforms like TikTok, Instagram, and Facebook. Developed and executed content strategies aligned with brand goals, increasing follower engagement and audience growth. Monitored performance metrics, provided insights, and adjusted strategies to optimize reach, engagement, and conversions. Built strong relationships with clients and internal teams to ensure brand consistency and successful campaigns. Designed and implemented social media marketing campaigns to drive brand awareness, website traffic, and sales. Created compelling content (including short-form videos) tailored to target audiences. Managed paid social media ads, including budget allocation and performance analysis, to maximize ROI. Tracked KPIs and analyzed data to refine strategies, achieving measurable business outcomes.

Project Manager

Inspire TMJun 2021 - Aug 2023 • 2 yrs 3 mosCreated websites, branding information, and social media copy for start-up companies of all kinds. Helped to plan, create, and post content across multiple platforms including Instagram, Facebook, TikTok, Pinterest, LinkedIn, and Google My Business.

Behavioral Health Technician

Nationwide Children's HospitalJan 2019 - Dec 2022 • 4 yrsWorked as a Behavioral Health Technician providing support and care for patients, assisting in therapeutic activities, and maintaining a safe environment.

Sexual Assault & Domestic Violence Advocate

Wittenberg UniversityMay 2018 - Jan 2020 • 1 yr 9 mosUsed trauma-informed care for survivors of Domestic Violence and Sexual Assault. Assisted advocates in court cases for survivors. Provided compassionate support, resources, and education/guidance to survivors of domestic violence and sexual assault. Planned and coordinated events to bring awareness and educate others. Coordinated and facilitated events as coping mechanisms of trauma. Assisted with 24-hour Crisis Hotline.

Education

Capella University

Master of Science - MS, Industrial and Organizational Psychology2020 - 2021

Wittenberg University

Bachelor's degree, Psychology2016 - 2020

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